Previews & Interviews

Previews & Interviews - SMX München

Teaser: Demir Jasarevic | Google Analytics 4 (GA4) im Konzern

24. Februar 2022 - 09:23

Potenziale und Herausforderungen einer Implementierung, die sich lohnt! Google Analytics 4 ist die Zukunft. Warum? Das neue Datenmodell, die Möglichkeit App- und Web-Daten in einer Property zusammen zu sammeln, neue Reporting- und Analysemöglichkeiten und vieles mehr. Und auch wenn das neue Google Analytics noch nicht ausgereift ist, setzen viele Unternehmen … weiter lesen

Teaser: Frederick Vallaeys: Unlevel the Playing Field

21. Februar 2022 - 13:00

By now it’s clear automation in SEA is here to stay, so join this session to learn what you can do to set your campaigns apart from all the others using the exact same automations as you. Google is flexing its machine learning muscle and rolling out a constant stream … weiter lesen

Teaser: Greg Gifford | Total approach to local in a post covid world

21. Februar 2022 - 12:55

Covid has changed consumer behavior at a fundamental level, but most marketers are still using old digital marketing strategies. In this session, Greg will outline how customer behavior has changed and how that change requires a shift in marketing perspective. He’ll explain how you need to adjust your organic and … weiter lesen

Teaser: Katharina Stapel | Was Online Marketing vom Offline Sales lernen kann

21. Februar 2022 - 12:55

Was offline in Unternehmen meist in „Marketing“ und „Vertrieb“ getrennt ist, wird online allein durch das Online Marketing übernommen. Egal wie man es benennt, Performance Marketing, SEA, SEO – am Ende ist alles Digital Sales. Guter Vertrieb ist gelerntes Handwerk und besteht aus Grundlagen, von denen das Online Marketing jede … weiter lesen

Teaser: Greg Gifford | Join My Sessions at SMX Munich Virtual 2022

17. Februar 2022 - 11:35

Session 1: Total approach to local in a post covid world Session 2: The Definitive Guide to Optimizing Your Google Business Profile

Teaser: Kevin Indig | 3 SEO problems nobody talks about

17. Februar 2022 - 10:43

SEO is simple in theory but hard to ship. Most SEO efforts fail at the point of execution. That’s due to 3 core problems: 1. Tech teams ship by opportunity size and SEOs either don’t know how to opportunity size or can’t size everything 2. Google Search Console is not … weiter lesen

Teaser: Rand Fishkin | What You Don’t Know About Your Audience Is Killing Your Marketing

17. Februar 2022 - 10:41

Where do your customers discover they have the problem you solve? How do they go about researching it? When, whether, and how do they decide to buy? We all know that the buyer’s journey is long, complex, and multi-channel, yet most of our marketing reflects only the few, easily-researchable tactics … weiter lesen

Long Teaser: Katharina Stapel | Was Online Marketing vom Offline Sales lernen kann

17. Februar 2022 - 10:38

Teaser: Greg Gifford | 2 Sessions at SMX Munich Virtual 2022

17. Februar 2022 - 10:34

Session 1: Total approach to local in a post covid world Session 2: The Definitive Guide to Optimizing Your Google Business Profile

Teaser: Despina Fronimaki | Content Creation – Beyond the Checklist

17. Februar 2022 - 10:31

There is no secret sauce to successful content. You need to bring together the user intent, the SEO logic and business requirements (marketing needs, branding etc). Because only then your content can serve the search engines, but mostly the user (intent). Easier said than done! In this session, we will … weiter lesen

Teaser: Astrid Kramer | SMX Munich Virtual 2022

17. Februar 2022 - 10:25

Alle Sessions und Sprecher findest du in der SMX-Programmübersicht: https://smxmuenchen.de/programm/