Search Marketing Expo Munich 2023
28 February, 2023 - 02.22 pm
Competing Effectively in a New Era – Search Marketing in Challenging Times It is not a phase or simply a crisis that will pass. We are at the beginning of a new era. We understand resources are limited, budgets are not endless, and challenges have increased. As a result, we … Read More
Teaser: SEO Finetuning 2023: Das kompakte Google-Update
28 February, 2023 - 01.00 pm
Von Google kommen immer wieder wichtige Neuerungen, die euch ohne SEO-Kurskorrektur organischen Traffic kosten oder die ganz neue Möglichkeiten für die organische Suche bieten. In dieser Session geht es um wichtige Google-Updates (Product Reviews, FAQ, Helpful Content …), Umstellungen und Neuerungen in der Google Search Console, Änderungen beim Markup (z. … Read More
Teaser: The Keyword Match Type Conversation Revisited
27 February, 2023 - 03.00 pm
Sometimes, you get so comfortable with different Google Ads strategies, it’s hard to recognize when it’s time to revisit, or even let go. So let’s take a step back. How have automation and new campaign formats such as Performance Max changed the conversation? What is the winning keyword match type … Read More
Teaser: The Lost Art of Natural Linking
17 February, 2023 - 02.00 pm
When “getting the link” is both your starting point and the primary objective, you risk half-baking everything in between, ultimately undermining both the quality and the value of that link. In this session, Dan will do his best to make you un-learn what you know and set the path for … Read More
Teaser: Change is Inevitable; Progress Takes Work: Reinvent and Future-Proof Your Content Strategy
15 February, 2023 - 02.00 pm
People can’t get enough of content. We consume more and more of it. Across more and more places. Through content, we’ve built brands, turned mortals into myths, shaped cultural trends and swayed public perceptions. And in an era of human-generated, user-generated and machine-generated content, there’s never been a more exciting … Read More
Teaser: Architecting 3D content: what video structuring can teach us about the metaverse SEO
13 February, 2023 - 02.00 pm
The metaverse is coming, and it is about time to get ready. Applying computer vision logic to video structure helps with content distribution on YouTube Shorts. This is true if the content is carefully developed by using computer vision principles. More than 90% of the likes and views can come … Read More
Teaser: Playing Into Google’s AI Monopoly
7 February, 2023 - 02.00 pm
RankBrain, neural matching, BERT, MUM are all influencing the way search is understanding and visualising information. How do your pages get greater visibility in search? Beyond understanding how it works for query and content language, this talk tackles how you can influence pages from a technical perspective to leverage not … Read More
Teaser: SEO & UX Playbooks – Die unterschätzte Ressource für Portale und Shops mit komplexen Produkten
23 January, 2023 - 01.00 pm
Es ist für SEOs höchste Zeit, sich mit den UX Playbooks zu beschäftigen. Insbesondere wenn es darum geht, komplexe Produkte online zu vermarkten und eine erfolgreiche Customer Journey viele kleine, informierte Entscheidungen voraussetzt. Denn nur das Zusammenspiel von SEO & UX schafft eine klare Zielgruppenführung vom Snippet bis zur Conversion. … Read More
Teaser: Zielgerichtete Kampagnenoptimierung durch die Vervollständigung der Customer Journey in GA4
18 January, 2023 - 03.00 pm
Speziell im B2B-Bereich passieren die wenigsten Transaktionen online über den Onlineshop – sondern “offline” via Email, Telefon, etc. In diesem Vortrag zeigt Michaela einen möglichen Weg, wie man über das Google Analytics Measurement Protokoll Transaktionen, die offline generiert werden, in Google Analytics einspielen und dadurch die Customer Journey vervollständigen kann. … Read More
Teaser: Gathering Trustable Data in a Post Third-Party Cookies World
10 January, 2023 - 01.25 pm
The final elimination of third-party cookies is coming. The good news is that search marketers can take steps to ensure they are prepared for the next stage of the evolution of digital advertising. In this session, Lars will show you different workarounds to still be able to gather data with … Read More
Teaser: Thought Leadership Content für SEO
15 December, 2022 - 03.00 pm
Expertise, Autorität, Trust – das sind die zentralen Qualitätskriterien von Google. Aber wie erreicht man das? Indem man Thought Leadership Content entwickelt. Der Schlüssel zum Erfolg liegt dabei in der Formatentwicklung, wie VordenkerInnen im Markt beweisen. Sie nutzen Websites, Newsletter, Podcasts, YouTube und LinkedIn. Dort entwickeln sie spezifische Formate. Was … Read More
Teaser: How SEOs Can Take a Key Role in Product Management?
13 December, 2022 - 03.00 pm
SEO can and should play a key part in the product development process, from Product Discovery to Product Delivery. This is Vanda’s firm belief. Improving the product in order to satisfy not only the search engine but most importantly the user is good for everybody, including you, as in the … Read More
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