Timo Aden is an entrepreneur, co-founder and managing director of Digitl - a service company for cloud and marketing technology. After studying business administration in Lüneburg, Sweden and China, Timo initially worked as a product manager for an online marketer before becoming responsible for Google Analytics in several countries at Google Germany. In this role, he advised companies on the implementation and use of Google Analytics.

He has been active as a Google partner for over 15 years and is a sales and service partner of the Google Marketing Platform, focusing on Google Analytics (360) and the AdTech tools, as well as Cloud. In recent years, Timo has advised and supported numerous medium-sized, large and international companies in the field of marketing technology and was also the bestselling author of three Google Analytics books.

Andy Atkins-Krüger is the CEO of WebCertain Group, an international web marketing agency which brings together native speakers from countries around the world to provide a centralized hub for clients. It is one of the only agencies to focus solely on international projects and covers over 44 languages in-house.

Andy contributes regularly to publications and blogs on international search. He writes regular of blog.webcertain.com. He also speaks regularly at conferences around the world including SMX, SES, Eye for Travel, Click Asia Summit and PubCon. In addition,Andy is the Chair of the International Search Summit.

Karl is a former rocket scientist, with a PhD from Cambridge University, England. He co-founded Conversion Rate Experts (CRE) to show businesses how they can profit by applying scientific techniques to web marketing.

Mike Blumenthal is a co-founder of LocalU where he serves as CEO and a co-founder of GatherUp where he serves as GatherUp’s Chief Review Officer helping their customers get the most out of the platform. Widely cited as the foremost Local Search expert in North America and affectionately known among his colleagues as ‘Professor Maps’, Mike is the author of one of the industry’s most respected blog: Understanding Google Maps & Local Search. He also publishes a weekly podcast, Last Week in Local at Local U, writes a bi-weekly column for StreetFightMag with David Mihm and publishes review related articles and research at GatherUp.com. 

In an effort to meet the growing need for business owner education, Blumenthal co-founded Local U – a conference series that brings industry experts to U.S. cities for instructive, rewarding local search marketing seminars. 

In an effort to help businesses better engage with the online review world and to improve customer experience, Mike co-founded GatherUp with Don Campbell, Thomas Hasch & Aaron Weiche. Gatherup is designed to let businesses with a local presence or an agency working on their behalf easily implement a best practice customer feedback/review management/customer experience process.

Will Critchlow is CEO of Distilled - a company he founded in 2005 with Duncan Morris. Distilled provides online marketing services from offices in London, New York and Seattle, hosts the SearchLove conference series in the US and UK, produces the popular online training platform DistilledU, and runs the SEO split-testing platform DistilledODN. 

Pascal leads the strategy, research & development department of Miele X, the digital hub of the iconic brand Miele. 

Educated in computer science, marketing, philosophy and coaching he has startet his digital career in the early nineties. His employed and freelance jobs spread across PR and design agencies, FOCUS Online (Hubert Burda Media), FriendScout24 (Deutsche Telekom), BMW, AOK, Daimler Benz, Google, SAP and others. Entrepreneurial experience by building up, sometimes failing and sometimes scaling different digital businesses operating in up to 72 countries.

Pascal is driven by curiosity in a broad range of topics around digital business. He is a famous challenger of bullshit-bingo. 

Speaking since 20 years at international conferences about data & analytics, performance marketing, strategy and business development. He has built the digital marketing academy q48.de and currently hosts a LinkeIn/Youtube/Twitch Show (in German) about the future of eCommerce.

Jens Fauldrath is founder and managing director of get:traction GmbH. He supports his clients in the development, implementation and realisation of their SEO strategy. Prior to that, he managed takevalue Consulting GmbH from 2012-2016. From 2008 to 2012 he also built up and led the SEO team of Deutsche Telekom AG P&I. Jens is a lecturer in search engine marketing at Darmstadt University of Applied Sciences and a member of the SEO expert advisory board and the executive board of the BVDW's Search focus group. He also runs the German podcast network for online marketing podcasts, www.termfrequenz.de There he moderates the podcast SEO House on current topics in strategic SEO.

Prof. Dr. Mario Fischer has been teaching and researching at the University of Applied Sciences Würzburg in the Faculty of Computer Science & Business Informatics since 1998. Through the tms institute in Nuremberg, he advises large and medium-sized companies in many industries on all e-commerce topics, especially SEO, SEA, usability and conversion optimization. In 1995, he founded the software company tms development GmbH.

Fischer is represented on numerous expert panels and is known for his numerous practical presentations, seminars, conferences and publications. His latest book "Website Boosting" was also published in Spain and India, has been at the top of the relevant specialist bestseller lists for years and, with well over 20,000 copies, is probably one of the best-selling specialist books in the web sector. The blog for the book can be found at www.website-boosting.de/blog. In 2009 Mario Fischer was elected SEO of the year.

Since 2010, he has also been publisher and editor-in-chief of Websiteboosting magazine.

Rand dropped out of the University of Washington in 2000 to work full-time at his mother’s small business marketing firm as a web designer. In 2004, he created the SEOmoz blog, which, over the next decade, became the world’s most popular community and content resource for search marketers. In 2007, Rand became CEO of SEOmoz, Inc (now called Moz), the software company he co-founded with his mom based on the blog’s success. That same year, he proposed to his longtime girlfriend, Geraldine DeRuiter, with a TV commercial that received widespread publicity (and, later, an awkward appearance on the Oprah Winfrey show). The two married in 2008 in a move Rand consistently refers to as the best, luckiest one of his life.
Over 7 years as CEO, Rand grew Moz from 7 employees to 134, revenues from $800K to $29.3mm, and traffic from 1 to 30mm annual visitors. He raised two rounds of funding ($1.1mm in 2007 and $18.1mm in 2012), led three acquisitions, and, in 2013, re-branded the company from SEOmoz to Moz, shifting focus from exclusively SEO tools to broader web marketing software. Rand stepped down as CEO in February of 2014 during a rough bout with depression and left the company 4 years later. He remains chairman of Moz’s board.
Rand is also the co-founder of Inbound.org, a site to dedicated to sharing articles about marketing from across the web, alongside Dharmesh Shah. The site was sold (for no profit) to Hubspot in 2014.
Rand may be best known for his popular blogs and regular Whiteboard Friday series, watched by tens of thousands of marketers each week. Rand is also a frequent keynote speaker at marketing conferences around the world, averaging ~100 days on the road each year and 30-40 speaking appearances. He has, much to his own surprise, amassed a large following on Twitter, Pocket, Facebook, and Slideshare.
In 2018, Rand founded SparkToro (an under-development software company focused on audience and influencer intelligence) and published, with Penguin/Random House, Lost and Founder: A Painfully Honest Field Guide to the Startup World.
Rand previously co-contributed to two books: Art of SEO, and Inbound Marketing & SEO. He’s been profiled in the Seattle Times, featured in Puget Sound Business Journal’s 40 Under 40, named to BusinessWeek’s 30 Under 30, written about in Newsweek, The Next Web, the Inc 500 (to which Moz was named 5 years in a row), and hundreds of other publications. He is, however, most proud of his prominent appearances in Geraldine’s first book, All Over the Place.

Brad Geddes is a co-founder of AdAlysis, an ad testing & recommendation platform. Brad is the author of Advanced Google AdWords, the most advanced book ever written about Google's advertising program.

Brad has worked in PPC since 1998, and over those years he has worked with companies who manage tens of thousands of small PPC accounts and other companies who spend millions on marketing each month. His experience ranges from owning his own agency, to managing a boutique agency, to overseeing programs that were official resellers of Google and Microsoft. Some brands he has worked with include: Amazon, Yahoo, Google, YellowPages.com, Encyclopedia Britannica, and Salesforce.

One of his trademarks has been demystifying the complicated aspects of SEM. Not one to hold secrets, Brad prefers to educate his readers on the various aspects of crafting successful marketing campaigns to ensure the success for all parties involved.

As Conversion Specialist at Google, Sebastian Grebasch supports companies and Agencies across many industries in developing, improving and implementing mobile strategies and tactics. Before joining Google, Sebastian worked at Wayfair, Zalando, eBay and others.

Bastian Grimm is the CEO of Peak Ace and a renowned expert in large-scale international SEO and AI for digital marketing. With more than 20 years of experience in this field, he was named “Search Personality of the Year” at the 2019 European Search Awards. While Bastian is honoured to be recognised on this level, he is equally passionate about giving back to the rapidly evolving community. One way in which he does this? Sharing his knowledge at international conferences and events, where he speaks on a variety of topics – including the future of search.  
Bastian believes that understanding a target market means not only getting to grips with the language, but also the culture. This has given him a unique perspective on how to reach global audiences. Bastian leads a thriving team of expert native speakers, equipped to serve clients in 25+ languages, and the results speak for themselves. 
Delivering unique digital experiences is at the core of Peak Ace’s mission. The digital marketing agency is a leading expert in customisable, tailored solutions including digital strategy and AI solutions services. Uncompromisingly technology-driven and a favourite of high-profile clients such as Airbnb, TUI and AutoScout24, the agency is also frequently recognised in the marketing industry. In 2022, Peak Ace was named Best Large Integrated Agency by various awards bodies on a national and international level. 

Curt Simon Harlinghausen is Managing Director of the Digital Hub Miele X in Amsterdam, a subsidiary of Miele Cie. He is also a partner and investor in other companies in the digital economy in Germany, Poland
in the digital economy in Germany, Poland, India and Korea. Since 2001, Harlinghausen lectures
and speaks about topics such as the digital future, social media, SEO, mobile,
digital evolution strategies, growth hacking, memetics, business modeling, eCommerce
and international start-up topics. Furthermore, Curt Simon Harlinghausen sits in 2 supervisory/advisory boards and is a founding member of the BeyondGender Agenda Initiative.

Timon is a marketing technology expert who, with his extensive knowledge in marketing and technology, can offer something that not many have. Timon is also a specialist in technical SEO, affiliate marketing, performance marketing and digital strategy development. He is known as a speaker and moderator at national and international conferences and as a columnist for Forbes.com and W&V. Timon Hartung was able to gain experience on a corporate level (Zooplus) as well as in start-ups (Amiando, 121WATT, own start-ups). Timon has experience in online marketing after graduating with a degree in business informatics since 2007. 

Markus Hövener is founder and SEO Advocate of the online marketing agency Bloofusion (www.bloofusion.de). As managing partner of Bloofusion Germany he is responsible for all activities in Germany, Austria and Switzerland. Markus Hövener is also a book author (including "International SEO"), writes many articles for the Bloofusion blog, podcaster ("Search Camp" and "Alles auf Start"), knowledge broker (especially at www.omcampus.de) and appears as a speaker at many conferences.

Alexander Holl is founder and managing director of 121WATT , which focuses on seminars on online marketing, SEO,  Google AdWords and AI with ChatGPT in Munich, Hamburg and Berlin. More than 20 years Internet and 15 years search machine marketing & Web analysis coin the CV of the learned business economist. In this time Alexander was among other things managing director at kalaydo.de, in the European management of Yahoo! and in responsible positions with AltaVista and Cable & Wireless. Alexander Holl is a member of the SEO expert council of the BVDW and teaches online marketing and search engine optimization at Steinbeis University. Holl is also a Google Analytics consultant at the Google Partner Academy. 

Dixon Jones became the Marketing Director of the world's largest link analysis engine, Majestic SEO, in 2009, transforming the SE industry by providing link intelligence on a scale not previously open to the industry. Bringing the technology to the search marketing industry has resulted in two best SEO Technology awards and a user base of thousands from WordTracker to Microsoft. The data provides users with detailed link data from anchor text to crawl date.

He has worked at the forefront of search marketing since 1999, since he set up the UK based search marketing consultancy, Receptional. During that time, Dixon has been a consistent presenter on the search conference circuit all over the world and has helped clients in all sectors – including national papers and international search engines themselves to understand their own search strategy. His consulting clients come from a wide variety of difficult sectors, from travel to gambling.

She became known as "Nerd in Skirt" over 15 years ago in the still small and rather private SEO scene in Germany. Since then, she has been considered a pioneer in strategic search engine optimization with a clear focus on large corporations and renowned brands. With her experience in SEO, UX, brand management, consumer psychology and business requirements, she serves international key accounts without losing focus on search and information management. Her academic foundation is a master's degree in information science, social psychology and legal informatics and a postgraduate degree in business management.

Hanns is Lead SEO Manager at Chefkoch (Gruner+Jahr, from 2022 RTL). With over 22 million unique users per month, Chefkoch is Europe's highest-reach food platform (#3 worldwide). Hanns studied business administration with a focus on marketing with Prof. Dr. Dr. h.c. mult. Heribert Meffert in Münster and has been involved with search engines for over 20 years. After holding management positions at companies such as RTL, Deutsche Telekom, Tomorrow Focus, muenchen.de and meinestadt.de, Hanns is a familiar face on the SEO scene, particularly due to his many years as Head of Marketing at SEO tool provider SISTRIX. In addition to his work at Chefkoch, Hanns also advises various companies as an SEO expert. He reports on his experiences from the SEO kitchen at Chefkoch and his SEO tool experiences as co-host together with his wife Christine in the SEO podcast "SEO Date".

english vita

What if we could dramatically facilitate personal and organisational growth? Andrés mission is to make learning and growing much easier, for everyone on a personal level but also for organisations on a company level. He is author, university lecturer, keynote speaker and founder & CEO of konversionsKRAFT, a leading consultancy for digital growth. You can find much of his thoughts on konversionsKRAFT.de. 

John coordinates Google Search webmaster & developer outreach efforts as a webmaster trends analyst. He and his team connect the Google-internal world of Search engineering, to those who create and optimize public websites. Together, they help to bring an understanding of the external web ecosystem to internal teams, and help publishers make awesome websites that work well for users and search engines. John joined Google in 2007 and works in Zuerich, Switzerland.

A search enthusiast, Laurence has been working in search engine advertising since 2007. Having gained her online marketing experience in Price Comparison (Shopzilla and Bizrate) and Retail, she manages SEA teams at Zalando GmbH for both the French and British markets, as well as leading the mobile marketing team.

Laurence also offers SEA consultancy for clients across Europe.

Michael Praetorius, born in Munich in 1978, is a publicist, consultant and entrepreneur and has also been active in TV and radio for over 20 years. Michael Praetorius is one of the best-known social media personalities in Germany.

As a lecturer at several educational institutions (journalism schools, media academies, marketing institutes), Praetorius has held a number of courses over the past 10 years and has supported numerous brands and institutions as a freelancer and on the agency side.

Wil Reynolds, Founder and CEO of Seer Interactive, is a globally recognized thought leader in SEO and digital marketing. In 2002, after his then-boss wouldn’t let him volunteer on his lunch break, Wil launched Seer with a vision to combine digital expertise with a deep commitment to community impact.

Under Wil's leadership, Seer has expanded into a top-tier digital marketing agency offering services like SEO, Paid Media, Analytics, and Creative. From mid-sized to Fortune 500, Seer services clients in Banking, Higher Ed, SaaS, high tech, and pharma. As a certified B Corp, the Seer team is dedicated to crushing goals for their clients and uplifting their community – and each other, full stop.

Dr. Martin Schirmbacher is a lawyer and specialist lawyer for IT at HÄRTING Rechtsanwälte in Berlin, a law firm specialised in media and technology. There he is head of the IT and data protection team. Martin advises many well-known agencies and companies from the online industry as well as advertising and software companies. In his work he deals a lot with the legal aspects of new forms of online advertising. Martin and his team focus on contract drafting and negotiations as well as data protection.

Martin is a well-known speaker at numerous industry events. At the Search Marketing Expo (SMX) and Data Driven Business, Martin has given presentations on legal aspects of online marketing for many years. In addition, Martin also gives seminars for 121WATT and many in-house workshops.

Marc Stürzenberger has been advising various companies on online marketing with a focus on search engine marketing as a freelancer since 2014. Previously, as Head of Search Engine Marketing, he was responsible for the strategic development and management of all SEA campaigns and SEO activities for the Weltbild publishing group. The business informatics graduate has already contributed his SEM know-how to other well-known companies.

Marcus Tandler, also known as "Mediadonis", is co-founder and co-managing director of RYTE (formerly OnPage.org), a multiple award-winning software for sustainable website quality management. Marcus loves SEO and has been active in SEO since 1998. With the launch of Google in Germany in 2000, he grew up with Google and its search algorithm. He is a frequent speaker at conferences around the globe such as TEDx, LeWeb, The Next Web, SMX and O´Reilly´s web2.0 expo. In addition, he has also given lectures at in-house events of large corporations such as Google, Facebook and Microsoft. Marcus holds a master's degree from the University of Augsburg and a diploma in media marketing from the Bavarian Academy for Advertising and Marketing in Munich. Today he is a lecturer at the University of Applied Sciences Würzburg-Schweinfurt, the University of Applied Sciences Munich and the University of Applied Sciences Salzburg. In April 2017 Marcus was awarded "European Search Personality of the Year" at the European Search Awards in Krakow.

Marcus Tober, Head of Enterprise Solutions at Semrush and founder of Searchmetrics. With 22 years of experience implementing SEO and developing software products one of the veterans in the industry. Now at Semrush on a mission to change the way companies understand and execute SEO by eliminating dependencies and issues between SEO, product, engineering and marketing.

In 2002 Evert Veldhuijzen booked his first search engine advertisement: “Holiday” was the keyword, AltaVista was the search engine. Evert has been passionate about digital marketing ever since. Being an internationally recognized expert in the field of search engine marketing, Evert regularly speaks at conferences and blogs for State of Digital (www.stateofdigital.com). Evert began his career in 1992 during his studies of law in Groningen (The Netherlands). He built his first company in 1999 in Italy: A web design agency for tourism companies.
In 2001 he moved to Berlin and specialized in digital marketing. He then began to manage search engine marketing campaigns for international clients with his company Netlead. Due to his international focus (Evert speaks five languages fluently) he has worked on European SEO and SEA campaigns for brands such as BMW, Microsoft, MasterCard, Symantec, Deutsche Telekom, KLM and Epson within the past 15 years. In the summer of 2015 Netlead and three other companies were merged into The Reach Group. The company offers user centered performance marketing across all channels, as well as smartly used reach and carefully balanced technology all along the customer journey. As Managing Partner at The Reach Group Evert is responsible for the departments Search, Social Media & Administration.

Katja von der Burg is the founder and CEO of the online marketing agency Projecter. She has been dealing with online marketing topics for 15 years and is an expert in online marketing strategies, social media and influencer marketing. With 55 employees, Projecter advises and supports clients such as Messe München, Carhartt WIP and SportScheck in all online marketing disciplines. As a trained journalist, Katja is very interested in all content formats and is very active on LinkedIn. As a runner and extreme athlete, she also uses social media from the perspective of influencers. 

Stefan Weitz is a Director of Search at Microsoft and is charged with working with people and organizations across the industry to promote and improve Search technologies. While focused on Microsoft's product line, he works across the industry to understand searcher behavior and in his role as an evangelist for Search, gathers and distills feedback to drive product improvements. Prior to Search, Stefan led the strategy to develop the next generation MSN portal platform and developed Microsoft's muni WiFi strategy, leading the charge to blanket free WiFi access across metropolitan cities. A 12-year Microsoft veteran, he has worked in various groups including Windows Server, Security, and IT. Stefan is a huge gadget “junkie" and can often be found in electronics shops across the world looking for the elusive perfect piece of tech.

As a freelancer, Gero Wenderholm supports global companies in search engine marketing and the development of sustainable online strategies. The former Tchibo Head of Search regularly shares his extensive specialist knowledge from 20 years of business consulting at conferences and in individual workshops. In 2013, the qualified computer scientist (focus on artificial intelligence) was elected to the BVDW Expert Council. Gero's particular expertise lies in orchestrating the interaction of the various online marketing channels to achieve greater success with significantly less use of resources.

Oliver Zenglein is managing director at The Boutique Agency. Before that, the business economist (Diplom-Betriebswirt (FH)) and advertising merchant managed the online marketing of windeln.de, was responsible for the worldwide online marketing of the dating agency be2 and worked as online marketing manager at Scout24.

Oliver has been giving Google Ads seminars for professionals at 121WATT since 2009 and is blogging at https://www.the-boutique-agency.de/magazin.