There is no secret sauce to successful content. You need to bring together the user intent, the SEO logic and business requirements (marketing needs, branding etc). Because only then your content can serve the search engines, but mostly the user (intent). Easier said than done! In this session, we will cover the aspects that need to be taken into consideration when creating new content. We will look at EAT, structure (semantics etc), image optimization and much more. We will also look at routines that help SEOs and content writers to work together more effectively.