Anu Adegbola has been Paid Media Editor of Search Engine Land since 2024. She covers paid search, paid social, retail media, video and more.

In 2008, Anu's career started with delivering digital marketing campaigns (mostly but not exclusively Paid Search) by building strategies, maximising ROI, automating repetitive processes and bringing efficiency from every part of marketing departments through inspiring leadership both on agency, client and marketing tech side.
 
Outside editing Search Engine Land article she is the founder of PPC networking event - PPC Live, host of weekly podcast PPCChat Roundup, and brand evangelist at ClickTech. 

Simo Ahava is a recognized expert on customizing web analytics and tag management solutions to improve the entire “life cycle” of data collection, processing, and reporting. His main areas of expertise lie with Google Analytics and Google Tag Manager, and Google has appointed him as a Google Developer Expert in these fields. He is especially interested in communication structures within organizations, as he firmly believes that communication breakdowns are the underlying cause to practically all data-related problems. Simo is particularly invested in demystifying analytics development work, and his main focus is on increasing awareness, skills, and critical thinking around data and development. 

Simo is a partner and co-founder at 8-bit-sheep, a digital services boutique. He’s also co-founder (together with Mari Ahava) of Simmer, an online learning platform for technical marketers. Among other things, Simo writes a popular blog on all things Google Analytics and Google Tag Manager development at www.simoahava.com. An experienced speaker and prolific blogger, Simo can be seen and heard in conferences, product forums, support communities, and developer meet-ups alike.

Jono Alderson is an exceptional technical SEO consultant. He helps brands to compete on technical SEO, performance, and structured data. He’s worked with startups, agencies, and enterprise brands to turbo-charge websites, implement growth strategies, prepare for the future, and win markets.

Jono is happiest when neck-deep in code, presenting on stage, sightseeing, or reading a good book.

After launching Distilled's R&D team, Tom now runs the product team at SearchPilot (formerly DistilledODN), an SEO split-testing platform that is helping bring about a new era of data-driven SEO. Tom has over 20 years experience building websites, and does a lot of research around technology trends and the future of search. He works with the Distilled & SearchPilot teams to try and forecast the impact those trends will have on SEO and Digital Marketing.

Tom heads up the Search Science team at Moz, where his research and analytical, data-heavy approach is helping to build the next generation of SEO tools. Previously, he worked as a freelance consultant, and led the London Consulting team at Distilled, advising clients on everything from technical SEO to mergers and acquisitions. Tom frequently shares his thoughts on all SEO topics on the Moz Blog and on Twitter.

Luke co founded fast growing Digital PR agency Bottled Imagination in 2022. They're an award winning Digital PR agency that work with the likes of Fenwick, Victorian Plumbing, Uswitch and Bynder. Prior to setting up Bottled Imagination, Luke headed up the Digital and Content Marketing teams for various other agencies in the UK including Rise at Seven. With 12 years experience in the industry, he's worked with the likes of GoCompare, GAME, Fenwick & Jacks Flight Club on their SEO & Digital PR strategies.

With years of expertise in the data realm, Britta Daffner stands for data-driven business transformation. Serving as the "Head of Data Strategy & Data Culture" at O2 Telefónica, she is steering the business towards a data-centric future. Prior to this, she established an Artificial Intelligence department at IBM, where she spearheaded the implementation of AI programs for various corporations.

Britta's passion for organizational transformation is evident. She believes that at the heart of data-driven change lies the indispensable role of human changemakers. This conviction led her to create "dy.no," a platform that not only empowers these changemakers in the corporate world but also offers specialized trainings and keynotes on the subject. Additionally, her book "The Disruption DNA" (2021) serves as a clarion call, inspiring individuals to actively participate in the digital transformation journey.

Valentina Dierigl is Head of E-Commerce/CX at CURA COSMETICS GROUP, a cosmetics company in Innsbruck. She has been working in online marketing and e-commerce since 2014 and has been able to gain versatile experience in campaign planning and analysis over the years. Through performance marketing, she discovered her enthusiasm for data-based decisions and sharpened her eye for the essentials. She sees the key to success in an ideal combination of data and a comprehensive understanding of targeted communication. That's why her passion today is in the area of customer experience management, where optimizing the customer journey across all disciplines is always the focus. Her team combines the areas of performance marketing, store and marketplace management, customer retention management, content management, and customer service.

Dr. Stefan Ebener is managing an international team of experts for Google Cloud. His passion includes data-driven technologies and the development of technology competencies in companies and society.

He is also a freelance lecturer in business informatics, a member of the Scientific Society for Market-Oriented Management, belongs to the Institute for IT Management & Digitization at the University of Economics & Management, is a mentor, author and keynote speaker.

Linguistics and SEO - it's a perfect match for good texts!" Since 2012, when her passion for website content was awakened, Dr. Beatrice Eiring has dedicated herself to the creation of high-quality search engine optimized value-added content. With a doctorate in linguistics, she has accompanied numerous corporate content projects and assisted in the digital communication of brands by developing holistic content strategies and conceptualizing target group-oriented and image-enhancing campaigns. As Head of Content Creation and Evangelist at eology GmbH, she shares her experience of over 10 years in various trade media, including Website Boosting and Springer Verlag.

John Ekman is the founder of Conversionista -Scandinavia's #1 CRO agency and Partner at ARC. Always on the lookout for The Next Big Thing he is an unstoppable force of inspiration and knowledge sharing, and a top-rated international speaker. As Conversionista joined the ARC group, John is now part of ARC's AI initiative, helping top brands figure out how they can leverage AI for business success and transformation. 

Pascal leads the strategy, research & development department of Miele X, the digital hub of the iconic brand Miele. 

Educated in computer science, marketing, philosophy and coaching he has startet his digital career in the early nineties. His employed and freelance jobs spread across PR and design agencies, FOCUS Online (Hubert Burda Media), FriendScout24 (Deutsche Telekom), BMW, AOK, Daimler Benz, Google, SAP and others. Entrepreneurial experience by building up, sometimes failing and sometimes scaling different digital businesses operating in up to 72 countries.

Pascal is driven by curiosity in a broad range of topics around digital business. He is a famous challenger of bullshit-bingo. 

Speaking since 20 years at international conferences about data & analytics, performance marketing, strategy and business development. He has built the digital marketing academy q48.de and currently hosts a LinkeIn/Youtube/Twitch Show (in German) about the future of eCommerce.

Jens Fauldrath is founder and managing director of get:traction GmbH. He supports his clients in the development, implementation and realisation of their SEO strategy. Prior to that, he managed takevalue Consulting GmbH from 2012-2016. From 2008 to 2012 he also built up and led the SEO team of Deutsche Telekom AG P&I. Jens is a lecturer in search engine marketing at Darmstadt University of Applied Sciences and a member of the SEO expert advisory board and the executive board of the BVDW's Search focus group. He also runs the German podcast network for online marketing podcasts, www.termfrequenz.de There he moderates the podcast SEO House on current topics in strategic SEO.

Sandra Finlay began her professional career many years ago in the field of b2b conferences and programmed the first ever Internet World Berlin. After several years in London, where she worked for Jupiter Research, she returned to Munich in 2000 and was responsible for business development for Overture (now Yahoo!) Today Sandra works for Rising Media supervising the content of their events in Europe. In addition, she is the program chair for SMX Munich, SMX Advanced Europe, SMX London and the virtual conference series Search Seekers. 

Rand dropped out of the University of Washington in 2000 to work full-time at his mother’s small business marketing firm as a web designer. In 2004, he created the SEOmoz blog, which, over the next decade, became the world’s most popular community and content resource for search marketers. In 2007, Rand became CEO of SEOmoz, Inc (now called Moz), the software company he co-founded with his mom based on the blog’s success. That same year, he proposed to his longtime girlfriend, Geraldine DeRuiter, with a TV commercial that received widespread publicity (and, later, an awkward appearance on the Oprah Winfrey show). The two married in 2008 in a move Rand consistently refers to as the best, luckiest one of his life.
Over 7 years as CEO, Rand grew Moz from 7 employees to 134, revenues from $800K to $29.3mm, and traffic from 1 to 30mm annual visitors. He raised two rounds of funding ($1.1mm in 2007 and $18.1mm in 2012), led three acquisitions, and, in 2013, re-branded the company from SEOmoz to Moz, shifting focus from exclusively SEO tools to broader web marketing software. Rand stepped down as CEO in February of 2014 during a rough bout with depression and left the company 4 years later. He remains chairman of Moz’s board.
Rand is also the co-founder of Inbound.org, a site to dedicated to sharing articles about marketing from across the web, alongside Dharmesh Shah. The site was sold (for no profit) to Hubspot in 2014.
Rand may be best known for his popular blogs and regular Whiteboard Friday series, watched by tens of thousands of marketers each week. Rand is also a frequent keynote speaker at marketing conferences around the world, averaging ~100 days on the road each year and 30-40 speaking appearances. He has, much to his own surprise, amassed a large following on Twitter, Pocket, Facebook, and Slideshare.
In 2018, Rand founded SparkToro (an under-development software company focused on audience and influencer intelligence) and published, with Penguin/Random House, Lost and Founder: A Painfully Honest Field Guide to the Startup World.
Rand previously co-contributed to two books: Art of SEO, and Inbound Marketing & SEO. He’s been profiled in the Seattle Times, featured in Puget Sound Business Journal’s 40 Under 40, named to BusinessWeek’s 30 Under 30, written about in Newsweek, The Next Web, the Inc 500 (to which Moz was named 5 years in a row), and hundreds of other publications. He is, however, most proud of his prominent appearances in Geraldine’s first book, All Over the Place.

Tobias Fox doesn't do storytelling, he does storydoing. As soon as SEO, Google Ads, Analytics or content marketing is on the agenda, Tobi rolls up his sleeves: because he's all about getting down to business. Whether as an experienced consultant and coach at the Stuttgarter Digitalagentur VERDURE or as a lecturer for digital marketing at colleges and universities - Tobi is a self-made man who infects everyone around him with his spirit of optimism. So even a talk with Tobi feels more like a workshop, because his style is practical, interactive and energetic. And at various trade conferences, he represents the voice of SEO. A Fox has to do what a Fox has to do.

Marco is a marketing specialist with a penchant for moving images - which is obviously due to the fact that he was responsible for social media videos at the film agency KG Media Factory for 6 years. As Head of Marketing and later CDO, the qualified media manager produced content for the channels of UEFA, ADAC and HARIBO, among others. In 2024, Marco moved to Mawave Marketing, where he advises companies on holistic social media strategies as a strategy consultant.

Vivienne Goizet discovered SEO when she was studying Busines Administration in Hamburg. For a couple of years she wandered around and tried as many SEO-disciplines as possible: niche SEO, landing page SEO, Blog SEO, Content SEO, Ecommerce SEO, Local SEO, Wix SEO, Wordpress SEO – just to name a few. She looked at it first from a freelance then from an agency perspective only to get stuck with news SEO in the end from a publisher’s perspective first at IPPEN Digital and now at BILD.

Fascinated by new Google-Traffic-Sources like Google News and Google Discover and the question how to optimize more than 300 articles every day she is thriving for datadriven answers and new ways to solve issues on a daily basis.

Apart from SEO, if you see her at a conference and you are not sure how to approach, ask her about travel. Anything from “What country did you last visit” to “Which countries are on your travel-bucket-list” and feel free to share your own travel-stories.

As founder and owner of Büro für gute Websites and TechnicalSEO.de, André Goldmann is an expert in online-marketing, UX/UI- and SEO with 20 years of industry experience. He developed and marketed his first website at the age of 14. Among other things, he worked for Unister GmbH and worked for several web and advertising agencies as an in-house SEO and consultant. From 2012 to 2017 he was CTO and COO of 121WATT GmbH.

André mainly supports his clients with SEO audits, Google Analytics and Conversion Rate audits as well as UX and Landingpage audits to optimize their new and existing websites. He is also a mentor for online marketers and SEOs of mid-sized companies.
As a lecturer at Steinbeis University, he has held more than 80 seminars on website usability and experience, online marketing, advanced SEO and technical SEO as part of the Certified Digital Marketing Manager (SHB) training program.

Niki is a Partner Support Director for marketing technology company Clicktech, having worked in Paid Search for over 15 years. Starting at small, independent agencies Niki began her career as a practitioner, progressing on to leadership roles within GroupM’s Mindshare UK, as well as independent agencies. She has consulted on the digital transformation for one of the largest FMCG businesses in the world, as well as working with numerous other large global brands on their paid search strategy. After winning Media Week’s 30 Under 30 at the age of 26, Niki became a trainer for Google and Facebook, helping businesses and individuals to get the most out of digital marketing platforms, including teaching ex-military personnel how to promote their own businesses when resuming civilian life after leaving the services. Niki has a passion for diversity and inclusion within the industry, and aims to help make digital channels accessible and successful for businesses of all shapes and sizes.

Bastian Grimm is the CEO of Peak Ace and a renowned expert in large-scale international SEO and AI for digital marketing. With more than 20 years of experience in this field, he was named “Search Personality of the Year” at the 2019 European Search Awards. While Bastian is honoured to be recognised on this level, he is equally passionate about giving back to the rapidly evolving community. One way in which he does this? Sharing his knowledge at international conferences and events, where he speaks on a variety of topics – including the future of search.  
Bastian believes that understanding a target market means not only getting to grips with the language, but also the culture. This has given him a unique perspective on how to reach global audiences. Bastian leads a thriving team of expert native speakers, equipped to serve clients in 25+ languages, and the results speak for themselves. 
Delivering unique digital experiences is at the core of Peak Ace’s mission. The digital marketing agency is a leading expert in customisable, tailored solutions including digital strategy and AI solutions services. Uncompromisingly technology-driven and a favourite of high-profile clients such as Airbnb, TUI and AutoScout24, the agency is also frequently recognised in the marketing industry. In 2022, Peak Ace was named Best Large Integrated Agency by various awards bodies on a national and international level. 

Timon is a marketing technology expert who, with his extensive knowledge in marketing and technology, can offer something that not many have. Timon is also a specialist in technical SEO, affiliate marketing, performance marketing and digital strategy development. He is known as a speaker and moderator at national and international conferences and as a columnist for Forbes.com and W&V. Timon Hartung was able to gain experience on a corporate level (Zooplus) as well as in start-ups (Amiando, 121WATT, own start-ups). Timon has experience in online marketing after graduating with a degree in business informatics since 2007. 

Johanna Hartung specializes in strategic SEO, content marketing, conversion optimization and marketing technologies. She is active as a speaker at national and international conferences and has been teaching SEO to many students as a lecturer. Professionally, she has gained experience both on the corporate side (Scout24, CHECK24) and on the agency side (Blue Summit). Johanna has been working in online marketing since 2009, having graduated with a Bachelor of Arts in Sports Management and a Diploma in Business Administration. She is also a certified business coach and Trainer B Riding.

Robin Heintze is co-founder and managing director of the online marketing agency morefire. The 130-strong international team of friendly specialists uses all relevant online marketing channels to achieve sustainable growth for its customers.

The strategy and implementation of all measures are realized by one team. In this way, customers achieve more leads and sales via channels such as SEO, Google Ads, content marketing, social media or marketing automation and can measure these precisely thanks to professional web analysis. 

Robin has been working in online marketing since 2005 and has been self-employed since 2009. Thanks to the hundreds of projects that the agency has implemented in over ten years, he can draw on a wealth of experience from almost all areas of online marketing. He is a regular speaker at specialist events such as SMX and dmexco and is an active author in specialist publications. 

In his free time, he focuses on his family with his two sons and very often on playing football together. Even in his "side job" as a children's coach in a soccer club.

Markus Hövener is founder and SEO Advocate of the online marketing agency Bloofusion (www.bloofusion.de). As managing partner of Bloofusion Germany he is responsible for all activities in Germany, Austria and Switzerland. Markus Hövener is also a book author (including "International SEO"), writes many articles for the Bloofusion blog, podcaster ("Search Camp" and "Alles auf Start"), knowledge broker (especially at www.omcampus.de) and appears as a speaker at many conferences.

Alexander Holl is founder and managing director of 121WATT , which focuses on seminars on online marketing, SEO,  Google AdWords and AI with ChatGPT in Munich, Hamburg and Berlin. More than 20 years Internet and 15 years search machine marketing & Web analysis coin the CV of the learned business economist. In this time Alexander was among other things managing director at kalaydo.de, in the European management of Yahoo! and in responsible positions with AltaVista and Cable & Wireless. Alexander Holl is a member of the SEO expert council of the BVDW and teaches online marketing and search engine optimization at Steinbeis University. Holl is also a Google Analytics consultant at the Google Partner Academy. 

A veteran of the digital marketing industry and "Top 25 PPC Expert", she began as an SEO in 2008, transitioning to PPC in 2012. She manages the strategy and execution of paid media campaigns, as well as helping brands build relationships with profitable partners and customers.Throughout her career, Navah makes a point to give back and loves sharing lessons learned on the international speaking circuit as well as local universities. She is a frequent contributor to SEJ, SEL, SEMrush, and WordStream blogs/webinars.In 2019, she became a founding member of the Paid Search Association, a group dedicated to empowering the next generation of PPC practitioners, as well as serving as a resource for all practitioners to learn from and share with the community.

Gareth Hoyle is a well known and respected member of the global SEO community. Frequently speaking on matters related to SEO and specifically digitalPR and the 4 day work week revolution, Gareth delivers a laid back and informative style of speaking with clear takeaways and an open and honest approach to the subjects in general. With over 18 years experience in SEO as the owner of Marketing Signals and a founder of Coveragely, Gareth understands all elements of both DigitalPR and measuring the success of campaigns. He is always happy to share these experiences, either publicly on the stage or in private chats during or after the conference.

As Head of Marketing at Edenred since 2020, Dejla Hrnjadovic shapes the company's marketing strategy, with a particular focus on performance marketing and lead generation. Edenred, a specialist in employee benefits and incentives solutions, focuses on innovative approaches to enriching working life. In addition to her role at Edenred, Dejla is pursuing a PhD in marketing at BTU Cottbus, specializing in advertising fraud. Her expertise combines the world of marketing with in-depth research, and she brings a breath of fresh air to the marketing landscape.

Martina has been leading the SEA team at SYZYGY Performance for four years, where she focuses on the development and implementation of customised strategies in paid search, shopping, GDN /MSAN, app and YouTube video advertising. The focus is on data-driven strategies, the integration of AI solutions and the development of innovative measures to increase performance. Together with her team, she continuously works on optimising SEA campaigns and achieving maximum results for her clients from various industries such as retail, automotive, finance, energy and the public sector.

Over the last 10+ years, Kineta had the privilege of collaborating with clients from diverse sectors, including fintech, healthcare, gaming, food & beverage, and lifestyle. She has delivered global training and consultancy services for companies such as Google and Meta, where she got her Meta certifications in media planning, buying, creative strategy and lead training. She actively contributes to the industry through press, TV, radio, and speaking engagements, as well as mentoring and volunteering. With School of Social, Kineta puts her passion and energy into giving business people simple solutions to everyday challenges.

Markus started his SEO career with his own blog about the German football league. His first own website saw the light of day on the internet back in 1998. He was then employed both as a consultant in agencies and in-house as an SEO, utilising his knowledge in the e-commerce, travel and communication sectors. His SEO focus is in the technical field, although he has also gained several years of experience in a content agency. Since 2018, Markus has been working in sales at Searchmetrics, now Conductor GmbH, where he creates solutions for his customers using Conductor's expertise, data and software as Teamlead Solutions.

Olaf Kopp is an online marketing expert with over 15 years of experience in Google Ads, SEO, and Content Marketing. He currently serves as the Co-Founder, Chief Business Development Officer (CBDO), and Head of SEO at the Online Marketing Agency Aufgesang GmbH. He is widely recognized as an international industry expert in semantic SEO, E-E-A-T, modern search engine technology, Content Marketing, and Customer Journey Management.
As an author, Olaf Kopp contributes to both national and international trade magazines, including Search Engine Land, t3n, Website Boosting, Hubspot, Sistrix, Oncrawl, Searchmetrics, Upload, OMR, and more. In 2022, he was recognized as a Top Contributor at Search Engine Land.
He hosts the podcasts OM Cafe and Digital Authorities, and he is the author of the book "Content Marketing along the Customer Journey." Additionally, he is a co-author of the seminal work "Der Online Marketing Manager" and plays a pivotal role in organizing the SEAcamp.

Cindy Krum is the CEO & Founder of MobileMoxie, an authority in the mobile SEO and marketing field. In this role, she provides cutting-edge, SEO strategies and concepts to her clients, and has been doing so for the past 14 years. She offers a perspective that is realistic and holistic; Her bottom-line, business-focused view of digital marketing and mobile SEO makes her an invaluable addition to any project. She speaks regularly at national and international industry events  and her company launched the first mobile-focused SEO toolset, Chrome extensions and APIs to help other SEO tools provide better insights about the mobile market and use-case.

Jenn Kunz is an industry expert on Adobe/Google Analytics, MarTech pixel implementation, tag management, and data layers. She has 15 years of experience helping enterprise organizations solve their analytics problems holistically, no matter where they are in their digital measurement evolution or what tool set they use. As a consultant at 33 Sticks (a boutique agency specializing in strategic analytics and optimization), she helps clients streamline the implementation process and get more value out of their tools, decreasing costs and headaches for developers, project managers, and analysts alike. On the side, she's used her background as a developer to create free industry tools like the Adobe Analytics Beacon Parser and the mobile app PocketSDR. She loves helping and collaborating with others in the industry, and most days can be found in #measure slack or twitter doing just that.

Christian runs the blog SEO Südwest and has been working with SEO and search engines for more than 20 years. He regularly reports on current SEO and search engine news. Christian also has many years of experience in portal searchers at WEB.DE, GMX and 1und1, where he worked as a product and project manager. Every week Christian publishes the SEO blog “SEO im Ohr”.  

Oliver has been working as an SEO in online marketing since 2017. Since his first job as Junior SEO Manager in Ecommerce at solute GmbH, he has worked in the automotive, healthcare and most recently SaaS sectors. He currently works at Workpath as Search Experience Manager. His role there goes beyond the usual boundaries of traditional SEO. He focuses on the user's entire search journey and ensures that everything runs smoothly, informatively and user-centered from the start of the search query to the last interaction with the Workpath brand. His passion is to evolve SEO from a technical or content aspect to a holistic strategy that is aligned with both the user experience and business goals.

Jolle works as an SEO Consultant at the Wingmen in Hamburg. There she helps clients from all over Germany and beyond to improve their organic visibility. Whether technical audits or topic research, the aim is always to find the key levers for the respective client and provide practical recommendations for implementation.

Jana Lavrov is Head of Editorial SEO at ZEIT ONLINE. Her focus is an editorial search engine optimization. Since 2014, she has been in charge of the editorial SEO department in the Berlin newsroom of the online news portal, where she built up the SEO team and integrated search engine optimization into the editorial workflows. Previously, Jana worked as a freelance writer for radio, print and television, did press and public relations work for internet start-ups and volunteered in film and television productions. 

Andrey is Strategic Partner Manager for Privacy Sandbox partnerships at Google. He lead Google's current efforts to assist organisations in EMEA to successfully transition to a Web without cross-site cookies. His favourite topics are the open Web, partnerships, innovation and sustainability, and working on the Privacy Sandbox allows him to address them all. If you're interested in any one of them, Andrey is sure he'll have something inspiring to share.

Fun fact: in his previous role at Google he worked very closely with the SEO community, so it's a delight to be reunited with many familiar faces at SMX.

Andrew is the founder of SavvyRevenue: an agency focused on scaling Paid Search for B2C eCommerce stores across Europe. They manage Paid Search for some of largest D2C brand and retail eCommerce stores or provide sparring to in-house teams.

“Our core opinion on PPC is that automation should drive everything at scale, and you need to understand and solve the business problem, not solely the PPC challenges, to scale successfully.

We focus on the European market, and are headquartered in Denmark.”

Robin is the Head of Innovation at Aira, a UK digital marketing agency specialising in business growth - not just traffic. He was previously head of SEO at Distilled-Brainlabs and, before that, worked with clients from Manchester to Singapore, focusing on everything from technical SEO audits and Python-based data analysis, to multi-channel marketing strategy. 

Robin can be found tweeting a 50/50 split of marketing strategy and puns. He also blogs at therobinlord.com (a domain, he assures us, that was chosen for cost rather than arrogance) and created the free Tag Manager analysis tool Tag Mapper, as well as the Slash Escape ReGex learning game.

Judith Lungstraß kümmert sich als Senior SEO Managerin bei ZEIT ONLINE in Hamburg unter anderem um Technical SEO, Webanalysen und die SEO-Dateninfrastruktur. Als Schnittstelle zwischen Audience Development und Data ist sie stets auf der Suche nach neuen Blickwinkeln und Analysemöglichkeiten. Zuletzt hat sie bei ZEIT ONLINE die Einführung eines SEO Data Warehouse betreut, das verschiedene Datenquellen kombiniert und damit die Grundlage für zahlreiche Optimierungsmaßnahmen schafft.

Judith verfügt über langjährige Erfahrung in den Digitalen Medien des Qualitätsjournalismus. Die Besonderheiten des News- und Publisher-SEO lernte sie zuvor bei der Frankfurter Allgemeinen Zeitung, wo sie mehrere Jahre für Suchmaschinenoptimierung zuständig war.

Nadine Maier is Product Lead PPCat The Boutique Agency. Since starting her career at Westwing in 2015, she has been primarily responsible for managing, auditing, and advising international clients from various industries. With a focus on larger e-commerce accounts, she developed an interest in automating recurring tasks and analyses to make data more accessible for effective decision-making. Nadine believes that collaborative efforts often lead to better results, which is why she constantly seeks to exchange ideas with colleagues and is also known within the agency as a "Walking Wiki."

Felix is VP Digital Marketing at OMMAX, an international digital consultancy with the purpose to develop the digital leaders of tomorrow. He leads a team of +40 digital marketing experts from the areas of SEO, SEA and Social Media. He advises international clients such as the European Commission, CWS, MG Motor, Westwing and Danone. His daily work covers the areas of transaction advisory, digital strategies and execution. Felix holds a PhD in Sociology and History from LMU Munich.

Sara Moccand-Sayegh is the SEO team lead at BlueGlass team Farner, a full-service agency in Zürich that specializes in the entire DACH market. Sara is also the co-host of SEOnerdSwitzerland, an SEO-specific Meetup that she started in 2019. Her focus is on technical & on-page SEO for French and Italian. However, she is also working on improving her German so that her team can hold their meetings entirely in German.

Isis has been an SEO Consultant at morefire GmbH, an online marketing agency in the heart of Cologne, for seven years. Before that, as a native of Cologne, she was an in-house SEO in Düsseldorf. Before dedicating herself through and through to SEO, she completed a degree in economics with a focus on social sciences and statistics and worked as a data analyst in market research. Via social media and her own blog, she landed in SEO 12 years ago and is very happy with it! Her main focus is on topics with synergy such as: SEO loves SEA, content marketing anyway or SXO. In addition, strategic SEO work is important to her: professional and human.

As COO, Ivana Nikic is responsible for online marketing at norisk - an agency in the MYTY network. Ivana is an expert in performance marketing and the development of digital strategies with a focus on e-commerce. As a speaker, she shares her knowledge at conferences such as SMX, SEACamp, SEO/SEA Week and in various magazines and podcasts.

Phil Nottingham has consulted on video strategy, production and distribution for some of the biggest and smallest brands in the world. He started his career in technical theatre and film production, before moving into the world of marketing in 2010. A renowned expert in Video SEO, YouTube marketing and brand strategy, he has produced content generating millions of views for multiple businesses, and regularly speaks about video, creativity and marketing strategy at conferences around the world.

Giulia is an in-house Director of Customer Acquisition and a freelance neuromarketing consultant, with expertise in technical SEO and international strategy for e-commerce. She previously worked on global organic growth for websites of the caliber of RS Components and Expedia.

Before landing on digital marketing, Giulia obtained a MSc in Cognitive Neuroscience and Clinical Neuropsychology and worked in academic research published internationally. She now leverages her background in Neuroscience research to drive customer acquisition tests informed by cognitive patterns and bias, and has recently launched her own consultancy, Neuroscientive.

Giulia is a published author for some of the most prominent search outlets as well as a regular speaker at international industry conferences, where she talks about customer behaviour, search and data analytics.

Lennart Paulsen is an entrepreneur and founder of Digitl GmbH. After studying business administration in Hamburg, Sydney and Bern, Lennart started at Google in Hamburg, where he advised companies in the media and entertainment sectors. In 2008, he co-founded Trakken with Timo Aden and until the end of 2021 he will support companies in using tools from the Google Marketing Platform as well as the Google Cloud Platform.

Similar to a lot of other search marketeers Ann-Kathrin stumbled upon SEO when on a total different path, which was political science studies and a journalist career path in mind.

But it didn’t took long for SEO to become a passion for her when starting working at webhelps! Online Marketing in 2014, where the focus already was very content driven SEO combined with local SEO.
After further years in the agency world as an SEO consultant, she started her first inhouse SEO position at StudySmarter. Here she has built the international SEO team from scratch and successfully implemented SEO within the product-led content strategy.

To get a deeper understanding of the technical side of SEO Ann-Kathrin switched from her political science bachelors to a bachelors degree in Web Development and also gave SEO lectures at the SAE institute in Munich.

SEO is where bots & humans meet and Ann-Kathrin‘s daily aim is to connect them in the best way possible.

Wil Reynolds, Founder and CEO of Seer Interactive, is a globally recognized thought leader in SEO and digital marketing. In 2002, after his then-boss wouldn’t let him volunteer on his lunch break, Wil launched Seer with a vision to combine digital expertise with a deep commitment to community impact.

Under Wil's leadership, Seer has expanded into a top-tier digital marketing agency offering services like SEO, Paid Media, Analytics, and Creative. From mid-sized to Fortune 500, Seer services clients in Banking, Higher Ed, SaaS, high tech, and pharma. As a certified B Corp, the Seer team is dedicated to crushing goals for their clients and uplifting their community – and each other, full stop.

Before Dr. Christoph Röck became CEO of 121WATT in 2017, he was a consultant and manager at Ecommerce Alliance AG. Previously, the business economist worked as Head of New Media at the Weltbild publishing group and Managing Director Northern Europe at affilinet GmbH in Munich and at Bertelsmann AG. Since 2014, he has been a member of the examination board of the 121WATT certification program and a speaker at the Google Future Workshop.

Martin is Head of SEA at online marketing agency Bloofusion Germany. As a PPC geek, he loves to take things a bit further – by digging into the mechanisms of Google Ads, building tools, or doing cool things with data.

He blogs regularly at the German Bloofusion Blog. In English, he blogs at PPC-Epiphany.com, but only when he feels that something is advanced or exclusive enough to be worth sharing internationally. He is best known for his Google Shopping segmentation strategy, the Quality Score Tracker script, and his work on Customized Ads.

Martin has spoken at numerous conferences over the years, including SMX, Marketing Festival, ADworld Experience and Heroconf.

Nils Rooijmans owns and runs a fully-remote PPC agency and has more than two decades of experience in profitable search marketing. He shares his expertise in PPC automation by providing corporate training, publishing resources online, and by speaking at international PPC conferences.

Alexander Rus is the founder of the Innsbruck-based SEO agency Evergreen Media®. Since he got into the business in 2009 with his first affiliate marketing projects, he has been dealing with search engine optimization on a daily basis. As a passionate SEO, he publishes new videos about search engine optimization and content marketing on his YouTube channel every week since 2016. 

Mike Ryan combines years of retail operations experience with domain expertise in digital marketing. He delivers high-relevance insights with a bias toward business outcomes rather than just campaign outcomes. Mike has additional experience in data visualization, automation technology, and leading innovation projects. Besides SMX, he has spoken at conferences including Hero Conf, Ecommerce Expo, Friends of Search, and OMR. Mike has also contributed to Search Engine Land and been featured by AdExchanger, Bloomberg, and Business Insider. Marketing O'Clock recognized him as the #1 Top Follow for Shopping & Performance Max for 2023. He hosts a podcast called Growing Ecommerce.

Jérôme Salomon serves as the Senior Technical SEO at Oncrawl. Previously, he worked as an in-house SEO professional for a real estate company, where he honed his technical SEO expertise, particularly in the areas of SEO migrations and website redesign. Having been an integral part of Oncrawl's customer success team for over three years, Jérôme actively assists companies in executing technical audits for intricate and expansive website structures. His responsibilities include analyzing logs and crawl data, as well as implementing SEO automation using Python.

Additionally, Jérôme frequently engages as both a trainer and speaker, sharing his expertise on these subjects.

Dr. Martin Schirmbacher is a lawyer and specialist lawyer for IT at HÄRTING Rechtsanwälte in Berlin, a law firm specialised in media and technology. There he is head of the IT and data protection team. Martin advises many well-known agencies and companies from the online industry as well as advertising and software companies. In his work he deals a lot with the legal aspects of new forms of online advertising. Martin and his team focus on contract drafting and negotiations as well as data protection.

Martin is a well-known speaker at numerous industry events. At the Search Marketing Expo (SMX) and Data Driven Business, Martin has given presentations on legal aspects of online marketing for many years. In addition, Martin also gives seminars for 121WATT and many in-house workshops.

Melanie Schlegel has been pursuing her passion for online marketing since 2005. After completing her degree in sociology, Melanie worked at eprofessional, a Hamburg-based performance agency, from 2005 to 2008, where she managed strategic and operational SEM (Search Engine Marketing) campaigns for numerous clients. She then moved to various positions within companies, including overseeing international SEM for PARSHIP in 14 countries and for Gay PARSHIP from mid-2008 to mid-2011. As the Head of Business Development at pilot GmbH from 2013, Melanie was responsible for sustainable and comprehensive online marketing strategy development for new clients, as well as the growth of existing clients. Since July 2014, Melanie has been employed at OTTO in Hamburg, initially as the Department Head for paid search. Since the summer of 2021, she has been the Department Head for Sales Management Mid Market in OTTO Advertising. With her team, she implements successful retail media strategies for OTTO's marketplace partners and advises these partners on all possibilities within this new advertising channel.

JP Schmetz founded Cliqz in Munich in 2008. Its search engine was sold to Brave Software in 2021, and is now available to all as Brave Search, the default search engine in the Brave privacy browser. Globally, Brave Search serves nearly 25 million queries per day, and close to 10 billion queries annually. JP has a long history with search engines and search advertising systems, including in the 1990s with Inktomi (which became Yahoo Search) and the early beginnings of Google Adsense. He's also the Chairman of Coc Coc, a successful search engine and browser Company in Vietnam, and the Chief Scientist at Hubert Burda Media, a global media company. Jean-Paul earned a B.A. in Economics and M.A. in Philosophy from the University of Louvain (Belgium), and an M.S. in Computer Sciences from Stanford University.

Kathi has been part of the social media advertising team at Projecter since summer 2020. She and her team serve clients on various social media platforms, working closely with other channels such as SEA and SEO to achieve optimal results. Before joining Projecter, she gained several years of experience on the corporate and media agency side, which gave her a deep understanding of cross-channel digital planning and client needs.

An Australian born German resident working across Europe, Africa & Asia, Jes is no stranger to the challenges of international digital marketing. A strong believer in data driven marketing and agile methodologies, she is passionate about the future of search.

Marlene Schreiber is a lawyer and IT law specialist at the law firm HÄRTING Rechtsanwälte in Berlin, which specializes in media and technology. Marlene heads the Digital Data team there and advises her clients - from startups to large DAX-listed companies - together with her team on all issues of digitalization, especially on the design and implementation of digital business models, products and services as well as the use of new technologies at the interface of online marketing, data protection and contract law.

Chester is Vice President of Strategic Partnerships at Lunio. He has over 10 years of experience in digital marketing having worked at GroupM and TikTok, as well as holding Senior Leadership roles at Central Retail and The Hut Group. He currently leads Lunio’s efforts to tackle paid media ineffectiveness caused by invalid traffic through partnerships with key technology vendors and globally established agencies.

Brian Sisolak, an #emailgeek based in Seattle, is an email marketing strategist who thrives on keeping his clients on the leading edge of technical email strategy. He compliments this motivation with a depth of expertise developing long-term strategy and technical operations that support continued innovation.

As a Partner at Message Digital he is one of the most trusted voices in the Democratic political sector for email data management, delivery, and optimization with deep knowledge of both client needs and the evolving email technical landscape.

Anna Smolina went from a career in traditional retail & construction industry marketing via hands-on analyst role to building & leading broad scope data & analytics teams at various marketplaces (StepStone, Aviv Group) and start-ups. She is currently holding a role of Director Data Analytics at GetYourGuide, the European Unicorn booking platform unlocking the world's most unforgettable travel experiences for modern explorers. Having years of experience in a spectrum of business models and company sizes, all requiring different approaches, she has been driving the success of those internationally, helping them to build and live a data-driven mindset, and always focusing on what creates the highest impact. 

Martin is a developer advocate on the Webmaster Trends Analyst team at Google Switzerland. In this role, he helps developers and content creators to build great content on the web. He is involved with the web standards community as well as the global web and JavaScript developer community, working to keep the web open.

Katharina Stapel is the owner and managing director of Stapelfux GmbH and an expert in behavioral economics and digital sales processes. She supports mid-sized companies, as well as corporations in building and implementing digital sales processes, trains teams and educates Digital Sales Manager - Consultant. As a science nerd, she is involved in the design and implementation of various studies and publishes regularly with the claim to make science applicable to practice and advocates for the professionalization of sales processes in companies. 

She is currently co-leading a study on "Nudging" at the Hannover Medical School. 
She has been a speaker on these topics for over 15 years. 

Marc Stürzenberger has been advising various companies on online marketing with a focus on search engine marketing as a freelancer since 2014. Previously, as Head of Search Engine Marketing, he was responsible for the strategic development and management of all SEA campaigns and SEO activities for the Weltbild publishing group. The business informatics graduate has already contributed his SEM know-how to other well-known companies.

Benjamin Szturmaj has been an Executive SEO at SIXT since 2022, where he is instrumental in driving content strategies.With a solid background in SEO since 2015 and a focus on YouTube SEO, Benjamin understands the intricacies of what it takes to succeed in the digital world.

He is passionate about sharing his knowledge through regular workshops he holds for small and medium-sized businesses. As the founder of Directware, he combines his SEO expertise with entrepreneurial innovation to develop customized software solutions for driving schools.

With more than 7 years of experience in performance marketing and a personality as structured as her Ads accounts, Lena is continuously developing new approaches to process optimization in PPC as Team Lead PPC at The Boutique Agency. Her focus is primarily on large corporate and e-commerce accounts, with her heart fighting for Microsoft Advertising in particular, in addition to Google Ads. Lena is one of the (probably) few people who uses project management tools like Asana not only in her professional life, but also voluntarily in her spare time.

Marcus Tober, Head of Enterprise Solutions at Semrush and founder of Searchmetrics. With 22 years of experience implementing SEO and developing software products one of the veterans in the industry. Now at Semrush on a mission to change the way companies understand and execute SEO by eliminating dependencies and issues between SEO, product, engineering and marketing.

Sam brings a background spanning finance, economics, business & marketing – making him a decidedly different kind of marketer – one with a singular focus of making the business better. As EVP at Warschawski, Sam leads strategy, along with the agency’s award-winning digital & analytics teams. Sam’s approach to marketing flows from his unique combination of financial + operational expertise, analytics knowledge, performance marketing know-how and deep understanding of brand – with each strategy designed to challenge the status quo, uncover hidden opportunities, develop novel strategies and build scalable systems to capitalize.  In addition to his work at Warschawski, Sam is a Managing Partner at W Ventures, an early-stage venture capital fund, an advisor to multiple early-stage startups, and a member of the faculty at Johns Hopkins Carey Business School, Georgetown University + Cabrini University.

Daniel Tschirschwitz is Head of Performance Tracking & IT at Smarketer, the largest pure Google & Microsoft Ads agency in Europe. In addition to developing many technical innovations for the agency's clients, he has made it his mission to break down complex IT topics into simple building blocks and explain them in an understandable way. Ever since his first computer (Windows 3.1), he has been fascinated by the function and optimisation possibilities of IT systems.

Frederick Vallaeys co-founded Optmyzr in 2013 to give search marketers the tools they needed to make managing pay-per-click (PPC) accounts quick and simple. A former Google executive and one of the tech giant’s first 500 employees, Fred spent close to 10 years managing and evangelizing for the AdWords (now Google Ads) product, and is best remembered for his work on Quality Score.

Fred is also an accomplished speaker on PPC account management, automation, and scripts — having spoken at high-profile events like SMX and Hero Conf. He is also listed at #4 on PPC Hero’s definitive industry ranking of the 25 most influential PPC experts of 2020.

After publishing his first book "Digital Marketing in an AI World: Futureproofing Your PPC Agency" in 2019, Fred is currently working on his second book about automation and how to use it to gain a competitive advantage. 

Johan is SEO and founder of Wingmen Online Marketing GmbH. Starting as a technical SEO Johan is working more and more in optimizing strategic, UX and content areas. Internal linking is the area where content, ux and SEO share the strongest connection. So internal linking must be a real passion for Johan.

Julia has been in charge of the SEO department at SYZYGY Performance with a team of 17 employees for five and a half years now. The team's work covers all topics relating to on-site and off-site optimisation and integrates the areas of content development and user experience optimisation. They are constantly working on keeping search engine optimisation up to date and developing it further. It is particularly important to her to always focus on the needs of the users, not to be frustrated by Google and not to lose the fun in this fascinating and dynamic field.

Manuel has more than 8 years of experience in business development and account management. As Regional Team Lead, he supports companies in delivering seamless customer experiences, drawing on experience from various industries - including automotive, telecommunications, sales and marketing platforms. At Uberall, he supports customers in the DACH region with the aim of always finding the best individual solution.

Stefan Wolk has been the Director of E-Commerce at Fielmann since 2020, overseeing the continuously expanding digital distribution channels of the omnichannel provider for optometry and hearing care. For nearly 10 years, he has been collaborating closely with the company's branches to develop new services for the market leader's customers. With previous roles in the Otto Group and as the founder of a surfing startup, he brings over 20 years of experience in E-Commerce and Digital Business. Since 2013, Stefan has also been a lecturer at Hochschule Fresenius, teaching E-Commerce.

Oliver Zenglein is managing director at The Boutique Agency. Before that, the business economist (Diplom-Betriebswirt (FH)) and advertising merchant managed the online marketing of windeln.de, was responsible for the worldwide online marketing of the dating agency be2 and worked as online marketing manager at Scout24.

Oliver has been giving Google Ads seminars for professionals at 121WATT since 2009 and is blogging at https://www.the-boutique-agency.de/magazin.