{"id":11350,"date":"2017-04-25T11:09:15","date_gmt":"2017-04-25T12:09:15","guid":{"rendered":"http:\/\/smxmuenchen.de\/?page_id=11350"},"modified":"2023-03-27T13:29:42","modified_gmt":"2023-03-27T11:29:42","slug":"fachbeirat","status":"publish","type":"page","link":"https:\/\/smxmuenchen.risingmedia.eu\/en\/fachbeirat\/","title":{"rendered":"Advisory Board"},"content":{"rendered":"

<\/p>\n

\n

Head of Advisory Board<\/h3>\n
\"Alexander
Alexander Holl<\/h5>

CEO<\/p>

121WATT<\/a><\/p>

<\/p>

Alexander Holl is founder and managing director of 121WATT<\/a> , which focuses on seminars on online marketing<\/a>, SEO<\/a>,  Google AdWords<\/a> and <\/a>AI with ChatGPT<\/a> in Munich, Hamburg and Berlin. More than 20 years Internet and 15 years search machine marketing & Web analysis coin the CV of the learned business economist. In this time Alexander was among other things managing director at kalaydo.de, in the European management of Yahoo! and in responsible positions with AltaVista and Cable & Wireless. Alexander Holl is a member of the SEO expert council of the BVDW and teaches online marketing and search engine optimization at Steinbeis University. Holl is also a Google Analytics<\/a> consultant at the Google Partner Academy. <\/p><\/div>

<\/div><\/div>
\n

Members of Advisory Board<\/h3>\n

\"Jens
Jens Fauldrath<\/h5>

Founder and CEO<\/p>

get:traction GmbH<\/a><\/p>

<\/p>

Jens Fauldrath is founder and managing director of get:traction GmbH<\/a>. He supports his clients in the development, implementation and realisation of their SEO strategy. Prior to that, he managed takevalue Consulting GmbH from 2012-2016. From 2008 to 2012 he also built up and led the SEO team of Deutsche Telekom AG P&I. Jens is a lecturer in search engine marketing at Darmstadt University of Applied Sciences and a member of the SEO expert advisory board and the executive board of the BVDW's Search focus group. He also runs the German podcast network for online marketing podcasts, www.termfrequenz.de<\/a> There he moderates the podcast SEO House on current topics in strategic SEO.<\/p><\/div>

<\/div><\/div>
\"Prof.
Prof. Dr. Mario Fischer<\/h5>

Publisher<\/p>

website boosting<\/a><\/p>

<\/p>

Prof. Dr. Mario Fischer has been teaching and researching at the University of Applied Sciences W\u00fcrzburg in the Faculty of Computer Science & Business Informatics since 1998. Through the tms institute in Nuremberg, he advises large and medium-sized companies in many industries on all e-commerce topics, especially SEO, SEA, usability and conversion optimization. In 1995, he founded the software company tms development GmbH.<\/p>\r\n

Fischer is represented on numerous expert panels and is known for his numerous practical presentations, seminars, conferences and publications. His latest book \"Website Boosting\" was also published in Spain and India, has been at the top of the relevant specialist bestseller lists for years and, with well over 20,000 copies, is probably one of the best-selling specialist books in the web sector. The blog for the book can be found at www.website-boosting.de\/blog<\/a>. In 2009 Mario Fischer<\/a> was elected SEO of the year.<\/p>\r\n

Since 2010, he has also been publisher and editor-in-chief of Websiteboosting<\/a> magazine.<\/p><\/div>

<\/div><\/div>
\"Bastian
Bastian Grimm<\/h5>

CEO & Co-founder<\/p>

Peak Ace AG<\/a><\/p>

<\/p>

<\/a><\/p>\r\n

<\/a><\/p>\r\n

<\/a><\/p>

Bastian Grimm is the CEO of Peak Ace and a renowned expert in large-scale international SEO and AI for digital marketing. With more than 20 years of experience in this field, he was named \u201cSearch Personality of the Year\u201d at the 2019 European Search Awards. While Bastian is honoured to be recognised on this level, he is equally passionate about giving back to the rapidly evolving community. One way in which he does this? Sharing his knowledge at international conferences and events, where he speaks on a variety of topics \u2013 including the future of search.  
Bastian believes that understanding a target market means not only getting to grips with the language, but also the culture. This has given him a unique perspective on how to reach global audiences. Bastian leads a thriving team of expert native speakers, equipped to serve clients in 25+ languages, and the results speak for themselves. 
Delivering unique digital experiences is at the core of Peak Ace\u2019s mission. The digital marketing agency is a leading expert in customisable, tailored solutions including digital strategy and AI solutions services. Uncompromisingly technology-driven and a favourite of high-profile clients such as Airbnb, TUI and AutoScout24, the agency is also frequently recognised in the marketing industry. In 2022, Peak Ace was named Best Large Integrated Agency by various awards bodies on a national and international level. <\/p><\/div>

<\/div><\/div>
\"Robin
Robin Heintze<\/h5>

Founder and CEO<\/p>

morefire<\/a><\/p>

<\/p>

Robin Heintze is co-founder and managing director of the online marketing agency morefire. The 130-strong international team of friendly specialists uses all relevant online marketing channels to achieve sustainable growth for its customers.<\/p>\r\n

The strategy and implementation of all measures are realized by one team. In this way, customers achieve more leads and sales via channels such as SEO, Google Ads, content marketing, social media or marketing automation and can measure these precisely thanks to professional web analysis. <\/p>\r\n

Robin has been working in online marketing since 2005 and has been self-employed since 2009. Thanks to the hundreds of projects that the agency has implemented in over ten years, he can draw on a wealth of experience from almost all areas of online marketing. He is a regular speaker at specialist events such as SMX and dmexco and is an active author in specialist publications. <\/p>\r\n

In his free time, he focuses on his family with his two sons and very often on playing football together. Even in his \"side job\" as a children's coach in a soccer club.<\/p>\r\n

<\/a><\/p><\/div>

<\/div><\/div>
\"Markus
Markus H\u00f6vener<\/h5>

Founder and SEO Advocate<\/p>

Bloofusion<\/a><\/p>

<\/p>

Markus H\u00f6vener is founder and SEO Advocate of the online marketing agency Bloofusion (www.bloofusion.de<\/a>). As managing partner of Bloofusion Germany he is responsible for all activities in Germany, Austria and Switzerland. Markus H\u00f6vener is also a book author (including \"International SEO\"), writes many articles for the Bloofusion blog, podcaster (\"Search Camp\" and \"Alles auf Start\"), knowledge broker (especially at www.omcampus.de<\/a>) and appears as a speaker at many conferences.<\/p><\/div>

<\/div><\/div>
\"Jana
Jana Lavrov<\/h5>

Director Data Analytics and SEO<\/p>

DIE ZEIT<\/p>

<\/p>

Jana Lavrov heads the Data Analytics and SEO department at DIE ZEIT, one of Europe\u2019s most renowned media houses known for its commitment to quality journalism. She built the SEO team at DIE ZEIT\u2019s Berlin office from the ground up and successfully integrated search optimization into the editorial workflows. Today, Jana leads both the SEO and data analytics teams within the editorial department. She also teaches at the Holtzbrinck School of Journalism<\/p><\/div>

<\/div><\/div>
\"John
John Mueller<\/h5>

Webmaster Trends Analyst<\/p>

Google<\/a><\/p>

<\/p>

John coordinates Google Search webmaster & developer outreach efforts as a webmaster trends analyst. He and his team connect the Google-internal world of Search engineering, to those who create and optimize public websites. Together, they help to bring an understanding of the external web ecosystem to internal teams, and help publishers make awesome websites that work well for users and search engines. John joined Google in 2007 and works in Zuerich, Switzerland.<\/p><\/div>

<\/div><\/div>
\"Larissa
Larissa Ramsauer<\/h5>

Senior PPC and Campaign Manager<\/p>

Allianz<\/p>

<\/p>

Larissa Ramsauer discovered her passion for the world of performance marketing a few years ago and has since shifted her focus to the strategic part. At Allianz Germany, she specializes in search and display campaigns. Her main focus is on the car insurance product.<\/p>\r\n

In addition, she brings a strong expertise in social media, shopping and affiliate marketing. She acquired these components at her old employer, the e-commerce agency norisk. With the completion of her master's degree in \"Digital Management\", she is ideally equipped for the future.<\/p><\/div>

<\/div><\/div>
\"Ann-Kathrin
Ann-Kathrin Reitmeyer<\/h5>

Independent SEO Consultant<\/p>

<\/p>

<\/p>

Similar to a lot of other search marketeers Ann-Kathrin stumbled upon SEO when on a total different path, which was political science studies and a journalist career path in mind.<\/p>\r\n

But it didn\u2019t took long for SEO to become a passion for her when starting working at webhelps! Online Marketing in 2014, where the focus already was very content driven SEO combined with local SEO.
After further years in the agency world as an SEO consultant, she started her first inhouse SEO position at StudySmarter. Here she has built the international SEO team from scratch and successfully implemented SEO within the product-led content strategy.<\/p>\r\n

To get a deeper understanding of the technical side of SEO Ann-Kathrin switched from her political science bachelors to a bachelors degree in Web Development and also gave SEO lectures at the SAE institute in Munich.<\/p>\r\n

SEO is where bots & humans meet and Ann-Kathrin\u2018s daily aim is to connect them in the best way possible.<\/p><\/div>

<\/div><\/div>
\"Melanie
Melanie Schlegel<\/h5>

Head Of Sales \/ Retail Media<\/p>

Otto<\/a><\/p>

<\/p>

Melanie Schlegel has been pursuing her passion for online marketing since 2005. After completing her degree in sociology, Melanie worked at eprofessional, a Hamburg-based performance agency, from 2005 to 2008, where she managed strategic and operational SEM (Search Engine Marketing) campaigns for numerous clients. She then moved to various positions within companies, including overseeing international SEM for PARSHIP in 14 countries and for Gay PARSHIP from mid-2008 to mid-2011. As the Head of Business Development at pilot GmbH from 2013, Melanie was responsible for sustainable and comprehensive online marketing strategy development for new clients, as well as the growth of existing clients. Since July 2014, Melanie has been employed at OTTO in Hamburg, initially as the Department Head for paid search. Since the summer of 2021, she has been the Department Head for Sales Management Mid Market in OTTO Advertising. With her team, she implements successful retail media strategies for OTTO's marketplace partners and advises these partners on all possibilities within this new advertising channel.<\/p><\/div>

<\/div><\/div>
\"Dominik
Dominik Schwarz<\/h5>

Founder<\/p>

Vertical Inhouse<\/p>

<\/p>

<\/div>
<\/div><\/div>
\"Marcus
Marcus Tandler<\/h5>

Gr\u00fcnder und Chief Evangelist<\/p>

Ryte<\/a><\/p>

<\/p>

Marcus Tandler, also known as \"Mediadonis\", is co-founder and co-managing director of RYTE (formerly OnPage.org<\/a>), a multiple award-winning software for sustainable website quality management. Marcus loves SEO and has been active in SEO since 1998. With the launch of Google in Germany in 2000, he grew up with Google and its search algorithm. He is a frequent speaker at conferences around the globe such as TEDx, LeWeb, The Next Web, SMX and O\u00b4Reilly\u00b4s web2.0 expo. In addition, he has also given lectures at in-house events of large corporations such as Google, Facebook and Microsoft. Marcus holds a master's degree from the University of Augsburg and a diploma in media marketing from the Bavarian Academy for Advertising and Marketing in Munich. Today he is a lecturer at the University of Applied Sciences W\u00fcrzburg-Schweinfurt, the University of Applied Sciences Munich and the University of Applied Sciences Salzburg. In April 2017 Marcus was awarded \"European Search Personality of the Year\" at the European Search Awards in Krakow.<\/p><\/div>

<\/div><\/div>
\"Oliver
Oliver Zenglein<\/h5>

CEO<\/p>

THE BOUTIQUE AGENCY<\/a><\/p>

<\/p>

Oliver Zenglein is managing director at <\/a>The Boutique Agency<\/a>. Before that, the business economist (Diplom-Betriebswirt (FH)) and advertising merchant managed the online marketing of windeln.de<\/a>, was responsible for the worldwide online marketing of the dating agency be2 and worked as online marketing manager at Scout24.<\/p>\r\n

Oliver has been giving Google Ads seminars for professionals at 121WATT since 2009 and is blogging at https:\/\/www.the-boutique-agency.de\/magazin<\/a>.<\/p><\/div>

<\/div><\/div>

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