{"id":5337,"date":"2012-07-19T09:29:04","date_gmt":"2012-07-19T07:29:04","guid":{"rendered":"http:\/\/smxmuenchen.de\/?page_id=5337"},"modified":"2015-06-24T10:44:23","modified_gmt":"2015-06-24T08:44:23","slug":"referenten","status":"publish","type":"page","link":"https:\/\/smxmuenchen.risingmedia.eu\/en\/muenchen2013\/referenten\/","title":{"rendered":"Referenten"},"content":{"rendered":"

SMX M\u00fcnchen, 09.-10 April 2013, Hilton Munich Park Hotel<\/h2>\n
\"Tom
Tom Alby<\/h5>

Chief Digital Transformation Officer<\/p>

\"Euler<\/a><\/p>

<\/div>

<\/a><\/a><\/a><\/p>

Since 1994, Tom Alby has been dedicated to the digital world. He financed his studies by creating digital tools and also worked at one of the first search engines. Since then, the digital expert, who was called a \"data freak\" by brandeins, has been driving innovation at companies such as Google, Bertelsmann and bbdo. Since 2018 he has been Chief Digital Transformation Officer at Euler Hermes. Tom Alby is author of several books and lecturer for data science at HAW Hamburg.<\/p><\/div><\/div>

<\/div><\/div>
\"Daniel
Daniel Attallah<\/h5>

CEO<\/p>

Pixum<\/p>

<\/p>

<\/div><\/div>
<\/div><\/div>
\"Knut
Knut Barth<\/h5>

<\/p>

Octobo GmbH, A Member of the Otto Group<\/p>

<\/a><\/a><\/a><\/a><\/p>

<\/div><\/div>
<\/div><\/div>
\"Richard
Richard Baxter<\/h5>

Founder & Director<\/p>

SEOgadget<\/p>

<\/a><\/p>

Richard is founder and CEO of SEOgadget, a digital marketing agency specialising in conversion rate optimisation, large scale SEO, keyword research, technical strategy and link building in high competition industries, with offices in London and San Francisco. \r\n\r\nRichard is a regular SEO industry commentator and a regular speaker at industry conferences including SMX (Search Marketing Expo) and SES London, SearchLove and Mozcon.\r\n\r\nRichard is also a proud SEOmoz Associate and has produced numerous webinars and blog posts with the Moz team.\r\n<\/div><\/div>
<\/div><\/div>
\"Johannes
Johannes Beus<\/h5>

<\/p>

\"SISTRIX<\/p>

<\/div>

<\/p>

<\/div><\/div>
<\/div><\/div>
\"Thomas
Thomas Bindl<\/h5>

<\/p>

<\/p>

<\/a><\/p>

<\/div><\/div>
<\/div><\/div>
\"Ralph
Ralph Binkert<\/h5>

<\/p>

Yatego GmbH<\/p>

<\/a><\/p>

<\/div><\/div>
<\/div><\/div>
\"Dr.
Dr. Harry Brignull<\/h5>

User Experience Consultant<\/p>

90percentofeverything.com<\/p>

<\/p>

Harry Brignull is a User Experience Consultant. He designs experiences at Clearleft, blogs at 90percentofeverything.com, and curates Darkpatterns.org \u2014 a site dedicated to understanding deceptive user interfaces, with the aim of stamping them out and improving the web for everyone.\r\n\r\nHarry has has provided consultancy services for clients such as The Guardian, Dennis Publishing, Haymarket, Sainsbury\u2019s, Cadbury, Vodafone, O2 and many others. Prior to his UX consultancy career, Harry was an academic cognitive scientist and researcher.<\/div><\/div>
<\/div><\/div>
\"Matthew
Matthew Brown<\/h5>

Product Strategy and Technical SEO Consultant<\/p>

MJBLabs<\/p>

<\/a><\/p>

Matthew Brown runs MJBLabs<\/a>, a Product Management and Technical SEO consultancy focused on audience growth across organic channels. He has 20 years of proven track record working alongside product teams within a wide array of companies: The Associated Press, Reddit, TEGNA, Instagram, MotorTrend, eBay and Wistia are among his current and former client roster.<\/p>\r\n

Prior to founding MJBLabs, Matthew was part of the first SEO team at The New York Times Company and has had successful exits with two marketing companies. He served as both CMO and Chief of Product Strategy at Moz prior to its exit to Ziff Davis in 2021.<\/p><\/div><\/div>

<\/div><\/div>
\"Tim
Tim Cole<\/h5>

<\/p>

<\/p>

<\/a><\/p>

<\/div><\/div>
<\/div><\/div>
\"Kai
Kai de Wals<\/h5>

Owner<\/p>

\"SUMAFA<\/p>

<\/div>

<\/a><\/p>

<\/div><\/div>
<\/div><\/div>
\"Niels
Niels D\u00f6rje<\/h5>

Founding Partner<\/p>

Chairpeople<\/p>

<\/p>

Niels is a Partner at the German-based Online-Marketing company Tandler.Doerje.Partner, which has a strong focus on SEO services for large companies and websites looking to improve their rankings within the Google guidelines.

Together with his Partner and renowned SEO expert Marcus Tandler, he\u00b4s consulting various companies around Europe about all aspects of Online-Marketing. His focus is SEO for Google\u00b4s various Universal Search indices, as well as Content Licencing and Affiliate Marketing.

Niels started working in the Online industry in 1994. Before founding Tandler.Doerje.Partner he worked at Google for 4 years, where he was responsible for Strategic Partnership Development in the EMEA region.
And before joining Google he was the Managing Director of Affili.net, Europe\u00b4s largest Affiliate network.

Niels is an internationally renowned SEO and Online Strategy expert.
He\u00b4s an accomplished speaker at various conferences around the globe, as well as at several german universities, teaching students how to excel in Online-Marketing.

He also serves as the CEO of the HolidayInsider AG, which thrives to be the no.1 destination for holiday accommodations in Germany.<\/p><\/div><\/div>

<\/div><\/div>
\"Frank
Frank Doerr<\/h5>

<\/p>

Spinpool GmbH<\/p>

<\/p>

<\/div><\/div>
<\/div><\/div>
\"Sa\u0161a
Sa\u0161a Ebach<\/h5>

<\/p>

<\/p>

<\/p>

<\/div><\/div>
<\/div><\/div>
\"Sarah
Sarah Ehrenbrusthoff<\/h5>

Account Executive, DoubleClick Search<\/p>

\"Google\"<\/p>

<\/div>

<\/p>

Sarah partners with leading agencies and enterprise level clients to leverage the value DoubleClick Search brings to their business. Being predominantly focused on the German market, she identifies DoubleClick Search clients and enables them to get the most out of their search campaigns. Sarah has a solid background in AdWords and SEM and joined as a Googler 5 years ago. In her previous role, she was looking after Germany's biggest AdWords clients. Last year, she moved to London to become one of the first members of the dedicated Doubleclick Search team.<\/div><\/div>
<\/div><\/div>
\"Pascal
Pascal Fantou<\/h5>

Global Digital Growth & Strategy<\/p>

\"Miele<\/a><\/p>

<\/div>

<\/a><\/a><\/a><\/a><\/p>

Pascal leads the strategy, research & development department of Miele X, the digital hub of the iconic brand Miele. <\/p>\r\n

Educated in computer science, marketing, philosophy and coaching he has startet his digital career in the early nineties. His employed and freelance jobs spread across PR and design agencies, FOCUS Online (Hubert Burda Media), FriendScout24 (Deutsche Telekom), BMW, AOK, Daimler Benz, Google, SAP and others. Entrepreneurial experience by building up, sometimes failing and sometimes scaling different digital businesses operating in up to 72 countries.<\/p>\r\n

Pascal is driven by curiosity in a broad range of topics around digital business. He is a famous challenger of bullshit-bingo. <\/p>\r\n

Speaking since 20 years at international conferences about data & analytics, performance marketing, strategy and business development. He has built the digital marketing academy q48.de<\/a> and currently hosts a LinkeIn\/Youtube\/Twitch Show (in German) about the future of eCommerce.<\/p><\/div><\/div>

<\/div><\/div>
\"Jens
Jens Fauldrath<\/h5>

Founder and CEO<\/p>

\"get:traction<\/a><\/p>

<\/div>

<\/a><\/a><\/a><\/a><\/p>

Jens Fauldrath is founder and managing director of get:traction GmbH<\/a>. He supports his clients in the development, implementation and realisation of their SEO strategy. Prior to that, he managed takevalue Consulting GmbH from 2012-2016. From 2008 to 2012 he also built up and led the SEO team of Deutsche Telekom AG P&I. Jens is a lecturer in search engine marketing at Darmstadt University of Applied Sciences and a member of the SEO expert advisory board and the executive board of the BVDW's Search focus group. He also runs the German podcast network for online marketing podcasts, www.termfrequenz.de<\/a> There he moderates the podcast SEO House on current topics in strategic SEO.<\/p><\/div><\/div>

<\/div><\/div>
\"Prof.
Prof. Dr. Mario Fischer<\/h5>

Publisher<\/p>

\"website<\/a><\/p>

<\/div>

<\/a><\/a><\/p>

Prof. Dr. Mario Fischer has been teaching and researching at the University of Applied Sciences W\u00fcrzburg in the Faculty of Computer Science & Business Informatics since 1998. Through the tms institute in Nuremberg, he advises large and medium-sized companies in many industries on all e-commerce topics, especially SEO, SEA, usability and conversion optimization. In 1995, he founded the software company tms development GmbH.<\/p>\r\n

Fischer is represented on numerous expert panels and is known for his numerous practical presentations, seminars, conferences and publications. His latest book \"Website Boosting\" was also published in Spain and India, has been at the top of the relevant specialist bestseller lists for years and, with well over 20,000 copies, is probably one of the best-selling specialist books in the web sector. The blog for the book can be found at www.website-boosting.de\/blog<\/a>. In 2009 Mario Fischer<\/a> was elected SEO of the year.<\/p>\r\n

Since 2010, he has also been publisher and editor-in-chief of Websiteboosting<\/a> magazine.<\/p><\/div><\/div>

<\/div><\/div>
\"Mark
Mark Frischknecht<\/h5>

<\/p>

\"SAP<\/p>

<\/div>

<\/p>

<\/div><\/div>
<\/div><\/div>
\"Brad
Brad Geddes<\/h5>

Co-Founder<\/p>

\"Adalysis\"<\/a><\/p>

<\/div>

<\/a><\/a><\/a><\/p>

Brad Geddes is a co-founder of AdAlysis, an ad testing & recommendation platform. Brad is the author of Advanced Google AdWords, the most advanced book ever written about Google's advertising program.<\/p>\r\n

Brad has worked in PPC since 1998, and over those years he has worked with companies who manage tens of thousands of small PPC accounts and other companies who spend millions on marketing each month. His experience ranges from owning his own agency, to managing a boutique agency, to overseeing programs that were official resellers of Google and Microsoft. Some brands he has worked with include: Amazon, Yahoo, Google, YellowPages.com, Encyclopedia Britannica, and Salesforce.<\/p>\r\n

One of his trademarks has been demystifying the complicated aspects of SEM. Not one to hold secrets, Brad prefers to educate his readers on the various aspects of crafting successful marketing campaigns to ensure the success for all parties involved.<\/p><\/div><\/div>

<\/div><\/div>
\"Mariano
Mariano Glas<\/h5>

<\/p>

Serienjunkies.de KG<\/p>

<\/a><\/p>

<\/div><\/div>
<\/div><\/div>
\"Thomas
Thomas Gr\u00fcbel<\/h5>

<\/p>

\"InBiz<\/p>

<\/div>

<\/a><\/p>

Thomas Gr\u00fcbel is managing director and owner of InBiz Online Marketing<\/a> and advises companies and agencies in the areas of SEA and web analytics. Thomas has a degree in business informatics, has been working in online marketing since 2003, is a DAA-certified web analyst and a top contributor to the AdWords community. Before founding InBiz, Thomas was a co-founder and SEA team leader at SoQuero in Frankfurt. Thomas is also co-organiser of the SEAcamp in Jena.<\/p><\/div><\/div>

<\/div><\/div>
\"Dr.
Dr. Christoph Gummersbach<\/h5>

<\/p>

Webfield Consulting<\/a><\/p>

<\/a><\/p>

<\/div><\/div>
<\/div><\/div>
\"Curt
Curt Simon Harlinghausen<\/h5>

Managing Director<\/p>

\"Miele<\/a><\/p>

<\/div>

<\/a><\/p>

Curt Simon Harlinghausen is Managing Director of the Digital Hub Miele X in Amsterdam, a subsidiary of Miele Cie. He is also a partner and investor in other companies in the digital economy in Germany, Poland
in the digital economy in Germany, Poland, India and Korea. Since 2001, Harlinghausen lectures
and speaks about topics such as the digital future, social media, SEO, mobile,
digital evolution strategies, growth hacking, memetics, business modeling, eCommerce
and international start-up topics. Furthermore, Curt Simon Harlinghausen sits in 2 supervisory\/advisory boards and is a founding member of the BeyondGender Agenda Initiative.<\/p><\/div><\/div>

<\/div><\/div>
\"Timon
Timon Hartung<\/h5>

Founder<\/p>

\"woxow.com<\/p>

<\/div>

<\/a><\/a><\/p>

Timon is a marketing technology expert who, with his extensive knowledge in marketing and technology, can offer something that not many have. Timon is also a specialist in technical SEO, affiliate marketing, performance marketing and digital strategy development. He is known as a speaker and moderator at national and international conferences and as a columnist for Forbes.com and W&V. Timon Hartung was able to gain experience on a corporate level (Zooplus) as well as in start-ups (Amiando, 121WATT, own start-ups). Timon has experience in online marketing after graduating with a degree in business informatics since 2007. <\/p>

He also hosts the podcast \"Marketing meets Technology\", which deals with SEO, GEO and the strategic implications of technological developments in marketing.
<\/p><\/div><\/div>

<\/div><\/div>
\"Marc
Marc Hoeft<\/h5>

Director Client Services DACH<\/p>

\"Marin<\/p>

<\/div>

<\/p>

<\/div><\/div>
<\/div><\/div>
\"Nikolas
Nikolas Hoenig<\/h5>

<\/p>

AKOM360 Multi Channel Marketing<\/p>

<\/a><\/p>


<\/div><\/div>
<\/div><\/div>
\"Markus
Markus H\u00f6vener<\/h5>

Founder and SEO Advocate<\/p>

\"Bloofusion\"<\/a><\/p>

<\/div>

<\/a><\/a><\/a><\/p>

Markus H\u00f6vener is founder and SEO Advocate of the online marketing agency Bloofusion (www.bloofusion.de<\/a>). As managing partner of Bloofusion Germany he is responsible for all activities in Germany, Austria and Switzerland. Markus H\u00f6vener is also a book author (including \"International SEO\"), writes many articles for the Bloofusion blog, podcaster (\"Search Camp\" and \"Alles auf Start\"), knowledge broker (especially at www.omcampus.de<\/a>) and appears as a speaker at many conferences.<\/p><\/div><\/div>

<\/div><\/div>
\"Alexander
Alexander Holl<\/h5>

CEO<\/p>

\"121WATT\"<\/a><\/p>

<\/div>

<\/a><\/a><\/a><\/p>

Alexander Holl is founder and managing director of 121WATT<\/a> , which focuses on seminars on online marketing<\/a>, SEO<\/a>,  Google AdWords<\/a> and <\/a>AI with ChatGPT<\/a> in Munich, Hamburg and Berlin. More than 20 years Internet and 15 years search machine marketing & Web analysis coin the CV of the learned business economist. In this time Alexander was among other things managing director at kalaydo.de, in the European management of Yahoo! and in responsible positions with AltaVista and Cable & Wireless. Alexander Holl is a member of the SEO expert council of the BVDW and teaches online marketing and search engine optimization at Steinbeis University. Holl is also a Google Analytics<\/a> consultant at the Google Partner Academy. <\/p><\/div><\/div>

<\/div><\/div>
\"Jake
Jake Hubert<\/h5>

Business Product Manager<\/p>

\"Google\"<\/p>

<\/div>

<\/p>

Jake Hubert is a Business Product Manager at Google Inc, based in Mountain View California, where he\u2019s worked since 2007. As a member of the Search product team, his focus areas are Authorship, Google Trends and transparency. Among other initiatives, he helped lead the launch of keyword-based search notices in China and regular publication of hundreds of algorithm changes.\u2028\u2028Before joining the product team, Jake worked in communications and public affairs, where he helped launch a number of initiatives including Google Instant, Realtime Search, YouTube automatic captions, Social Search, Google Fiber, and others. Jake graduated from UC Berkeley as valedictorian of the political science department, with a second major in legal studies.<\/p><\/div><\/div>

<\/div><\/div>
\"Marco
Marco Janck<\/h5>

<\/p>

SUMAGO<\/p>

<\/a><\/p>

<\/div><\/div>
<\/div><\/div>
\"Patrick
Patrick Klingberg<\/h5>

<\/p>

artaxo AG<\/p>

<\/a><\/a><\/a><\/a><\/p>

<\/div><\/div>
<\/div><\/div>
\"Karl
Karl Kratz<\/h5>

Owner<\/p>

\"Karl<\/p>

<\/div>

<\/a><\/a><\/a><\/a><\/p>

Karl Kratz has been developing holistic online marketing strategies for his readers and clients since 1996. The entrepreneur founded and developed several companies and many successful medium-sized brands. In 2009 Karl Kratz retired from the operative business and has been looking after his online marketing readership even more intensively ever since.<\/p>\r\n

He specializes in potential development and conversion optimization through the use of deconstructivist strategies.<\/p><\/div><\/div>

<\/div><\/div>
\"Alexander
Alexander Krock<\/h5>

Senior Solutions Consultant, DoubleClick Search<\/p>

\"Google\"<\/p>

<\/div>

<\/p>

Alexander joined Google in 2010 as a Senior Solutions Consultant for DoubleClick Search responsible for Germany, Austria, Switzerland and Eastern Europe. He closely partners with Product Management, Engineering and Sales to develop and deliver advanced technical solutions for potential and existing customers. Alexander brings extensive pre-sales experience and has a strong technical background (SaaS-projects, eGovernment\/web-products and online advertising).<\/div><\/div>
<\/div><\/div>
\"Eric
Eric Kubitz<\/h5>

<\/p>

\"CONTENTmanufaktur\"<\/a><\/p>

<\/div>

<\/a><\/a><\/a><\/a><\/a><\/p>

<\/div><\/div>
<\/div><\/div>
\"Malte
Malte Landwehr<\/h5>

CPO & CMO<\/p>

\"Peec<\/p>

<\/div>

<\/a><\/a><\/a><\/a><\/a><\/p>

Malte Landwehr is the CPO & CMO at Peec AI, a leading AI search analytics solution. Before joining Peec AI, he was VP SEO at idealo, one of Europe\u2019s largest price comparison platforms. Malte previously served as VP Product at Searchmetrics and has 20 years of experience in SEO and Product Management. He has co-founded an SEO agency, conducted research on social networks, and built one of Germany\u2019s 50 largest blogs. Malte frequently speaks at industry events and writes about the future of search and marketing in the AI-first era. <\/p><\/div><\/div>

<\/div><\/div>
\"Laura
Laura Lippay<\/h5>

SEO Lead<\/p>

\"Comcast\"<\/p>

<\/div>

<\/a><\/a><\/a><\/p>

With an eye for the big picture and a history in uncovering opportunities and increasing online visibility for some of the largest brands on the internet, Laura has focused on integrated organic search and content strategy for Fortune 500 & 1000, enterprise and agencies for almost two decades. Laura spent the first 18 years of her career in Silicon Valley and has worked with brands like Netflix, Tesla, CNET, Icelandair, Nylon Magazine, and Microsoft, and is currently the SEO Lead at Comcast. Laura\u2019s web development history lends a unique technical balance to her perspective on internet marketing, helping bridge gaps between marketing and development teams to get results, while educating and empowering along the way.<\/p>

Aside from SEO and an undying fascination with BCI and the future of marketing+tech, Laura is also an oil painter, an aging athlete, and likely somewhere doing something that involves mountains and mud.<\/p><\/div><\/div>

<\/div><\/div>
\"Martin
Martin MacDonald<\/h5>

Director Inbound Marketing<\/p>

Expedia EAN<\/p>

<\/p>

Martin MacDonald is a full time online marketing specialist, with diverse experience in industries ranging from gambling to travel, ticketing to affiliate technology.\r\n\r\nDuring his career he has both strategised and executed marketing campaigns for companies including Expedia, Seatwave, PepsiCo, McDonald\u2019s, Virgin and many other household name brands.\r\n\r\nHe is currently Inbound Marketing Director for Expedia EAN, the whitelabel technology division of the worlds largest travel company, regular blogger on major industry publications, and speaker at international marketing conferences.<\/div><\/div>
<\/div><\/div>
\"Ralf
Ralf Mager<\/h5>

<\/p>

LODENFREY<\/p>

<\/p>

<\/div><\/div>
<\/div><\/div>
\"David
David Mihm<\/h5>

Consultant & SaaS entrepreneur<\/p>

\"David<\/a><\/p>

<\/div>

<\/a><\/p>

David Mihm runs a solo consultancy<\/a> helping organizations of all sizes maximize their customer acquisition through (primarily local) search. He\u2019s also co-founder of Near Media<\/a> alongside Mike Blumenthal and Greg Sterling. David began the annual Local Search Ranking Factors survey in 2008 prior to passing the baton to Whitespark's Darren Shaw in 2015. <\/p>\r\n

He's also a SaaS entrepreneur with two successful exits: GetListed.org (acquired by Moz in 2012), an application that helped over 3 million small businesses create and optimize their presence in local directories, and Tidings, a newsletter product acquired by DemandScience in 2021. In between running those startups, David served as VP Product Strategy for ThriveHive prior to its acquisition by Gannett.<\/p><\/div><\/div>

<\/div><\/div>
\"Eugene
Eugene Mizin<\/h5>

European Principal<\/p>

Mangrove Capital Partners<\/p>

<\/a><\/p>

Eugene is a Principal at Mangrove Capital Partners, one of the world\u2019s top early stage VC firms. Firm\u2019s investments include Skype, Briends4Friends, KupiVip, Nimbuzz, Wix, and SohoOS. Mangrove\u2019s investment focus is consumer Internet, mobile and automotive sectors in Europe and emerging markets.\r\nEugene has been building web products for the past decade before joining Mangrove. He launched an online division of a yellow pages company in Russia in the late 90\u2019s and later co-founded Notefish, a web service simplifying online research. He also seized the opportunity to work as a product manager based in London and San Francisco for some of the most successful Internet companies: AOL, eBay and Skype.\r\nAt Mangrove, Eugene looks for startup teams with a global ambition and he is most keen on those that question the status quo. He also advises Mangrove portfolio companies on product development, user acquisition and go-to market strategy. Eugene earned an MBA from Georgetown University.<\/div><\/div>
<\/div><\/div>
\"John
John Mueller<\/h5>

Webmaster Trends Analyst<\/p>

\"Google\"<\/a><\/p>

<\/div>

<\/a><\/a><\/p>

John coordinates Google Search webmaster & developer outreach efforts as a webmaster trends analyst. He and his team connect the Google-internal world of Search engineering, to those who create and optimize public websites. Together, they help to bring an understanding of the external web ecosystem to internal teams, and help publishers make awesome websites that work well for users and search engines. John joined Google in 2007 and works in Zuerich, Switzerland.<\/p><\/div><\/div>

<\/div><\/div>
\"Maximilian
Maximilian Muhr<\/h5>

Head of SEO<\/p>

Bild digital GmbH & Co.KG<\/p>

<\/a><\/p>

<\/div><\/div>
<\/div><\/div>
\"Michael
Michael Praetorius<\/h5>

CEO<\/p>

\"Praetorius<\/a><\/p>

<\/div>

<\/a><\/a><\/p>

Michael Praetorius, born in Munich in 1978, is a publicist, consultant and entrepreneur and has also been active in TV and radio for over 20 years. Michael Praetorius is one of the best-known social media personalities in Germany.<\/p>\r\n

As a lecturer at several educational institutions (journalism schools, media academies, marketing institutes), Praetorius has held a number of courses over the past 10 years and has supported numerous brands and institutions as a freelancer and on the agency side.<\/p><\/div><\/div>

<\/div><\/div>
\"Patrick
Patrick C. Price<\/h5>

Chairman <\/p>

BlueGlass EMEA<\/p>

<\/a><\/p>

<\/div><\/div>
<\/div><\/div>
\"Albert
Albert Pusch<\/h5>

<\/p>

fluidmobile<\/p>

<\/a><\/p>

<\/div><\/div>
<\/div><\/div>
\"Jan
Jan Radanitsch<\/h5>

<\/p>

\"Smarter<\/p>

<\/div>

<\/a><\/p>

As founder & CEO of smec - Smarter Ecommerce GmbH and creator of Whoop! - a specialized bid management software for Google Shopping Ads - he has been active in e-commerce and PPC marketing for more than a decade. He has been an entrepreneur since before finishing university and has been involved in several startups. Jan is a regular speaker at national and international conferences.<\/p><\/div><\/div>

<\/div><\/div>
\"Kai
Kai Radanitsch<\/h5>

Graduate computer scientist and eBusiness consultant<\/p>

\"eBusinessLab\"<\/p>

<\/div>

<\/a><\/a><\/a><\/a><\/a><\/p>

Kai Radanitsch is an eBusiness consultant with a degree in IT. For over 12 years he's supported companies such as Red Bull, Nokia, T-Mobile, Renault with their eBusiness strategy.<\/p>\r\n

The Profit-Tuning model came into being after many years of usability testing, both in business and the world of academia, and through experience gained from over 500 web projects. It serves as an orientation grid for decision makers in the field of eBusiness and puts the creation of value at the centre of all advertising activities.<\/p><\/div><\/div>

<\/div><\/div>
\"Wil
Wil Reynolds<\/h5>

CEO & Vice President of Innovation at Seer Interactive<\/p>

\"SEER<\/p>

<\/div>

<\/a><\/a><\/a><\/p>

Wil Reynolds, Founder and CEO of Seer Interactive, is a globally recognized thought leader in SEO and digital marketing. In 2002, after his then-boss wouldn\u2019t let him volunteer on his lunch break, Wil launched Seer with a vision to combine digital expertise with a deep commitment to community impact.<\/p>\r\n

Under Wil's leadership, Seer has expanded into a top-tier digital marketing agency offering services like SEO, Paid Media, Analytics, and Creative. From mid-sized to Fortune 500, Seer services clients in Banking, Higher Ed, SaaS, high tech, and pharma. As a certified B Corp<\/a>, the Seer team is dedicated to crushing goals for their clients and uplifting their community \u2013 and each other, full stop.<\/p><\/div><\/div>

<\/div><\/div>
\"Manny
Manny Rivas<\/h5>

Online Advertising Director<\/p>

\"aimClear\"<\/p>

<\/div>

<\/a><\/p>

Manny Rivas is an online marketing account manager at aimClear\u00ae. His areas of expertise include blogging, online journalism, demographic research and all-things YouTube. In addition to writing for aimClear blog, Manny is a contributor to SearchEngineWatch. He has spoken about YouTube, Facebook & Linkedin at national and international industry conferences, and recent university speaking engagements include University of Minnesota,College of St. Scholastica and University of Minnesota - Twin Cities.<\/p>

Manny's client work includes YouTube production for Siemens, multiple (cherished) American food brands, video contest production for the academic sector of The Washington Post company, and a variety of both local and international companies ranging from hospitals to .edu sites, B2B and travel.<\/p><\/div><\/div>

<\/div><\/div>
\"Martin
Martin R\u00f6ttgerding<\/h5>

Managing Director and Head of PPC<\/p>

\"Bloofusion\"<\/a><\/p>

<\/div>

<\/a><\/p>

Martin is Head of SEA at online marketing agency Bloofusion Germany. As a PPC geek, he loves to take things a bit further \u2013 by digging into the mechanisms of Google Ads, building tools, or doing cool things with data.<\/p>\r\n

He blogs regularly at the German Bloofusion Blog<\/a>. In English, he blogs at PPC-Epiphany.com<\/a>, but only when he feels that something is advanced or exclusive enough to be worth sharing internationally. He is best known for his Google Shopping segmentation strategy, the Quality Score Tracker script, and his work on Customized Ads.<\/p>\r\n

Martin has spoken at numerous conferences over the years, including SMX, Marketing Festival, ADworld Experience and Heroconf.<\/p><\/div><\/div>

<\/div><\/div>
\"Daniel
Daniel Schimmer<\/h5>

<\/p>

AdRunner GmbH & Co. KG<\/a><\/p>

<\/p>

<\/div><\/div>
<\/div><\/div>
\"Dr.
Dr. Martin Schirmbacher<\/h5>

Specialist Lawyer for IT Law<\/p>

\"H\u00c4RTING<\/a><\/p>

<\/div>

<\/a><\/a><\/a><\/a><\/p>

Dr. Martin Schirmbacher is a lawyer and specialist lawyer for IT at H\u00c4RTING Rechtsanw\u00e4lte in Berlin, a law firm specialised in media and technology. There he is head of the IT and data protection team. Martin advises many well-known agencies and companies from the online industry as well as advertising and software companies. In his work he deals a lot with the legal aspects of new forms of online advertising. Martin and his team focus on contract drafting and negotiations as well as data protection.<\/p>\r\n

Martin is a well-known speaker at numerous industry events. At the Search Marketing Expo (SMX) and Data Driven Business, Martin has given presentations on legal aspects of online marketing for many years. In addition, Martin also gives seminars for 121WATT and many in-house workshops.<\/p>\r\n

<\/a><\/p><\/div><\/div>

<\/div><\/div>
\"Dominik
Dominik Schwarz<\/h5>

Founder<\/p>

\"Vertical<\/p>

<\/div>

<\/a><\/a><\/a><\/a><\/p>

<\/div><\/div>
<\/div><\/div>
\"Ralf
Ralf Schw\u00f6bel<\/h5>

CEO<\/p>

Tradebit, Inc.<\/p>

<\/a><\/p>

After running his own SEO company as one of the most successful affiliate marketeers in Germany from 2002 to 2005, Ralf sold the company and in 2005 he started the digital download marketplace Tradebit.com which today hosts more than 25,000 merchants and over 30 Mio. downloadable products.\r\n\r\nRalf got into e-commerce early 1995 when he started one of the first Internet shopping malls in Germany. As a book author and Linux evangelist he helped hundreds of companies to succeed with their online ventures since then. He is a frequent speaker on conferences about search technologies in the US and Germany.<\/div><\/div>
<\/div><\/div>
\"Dr.
Dr. Siddharth Shah<\/h5>

Director of Business Analytics<\/p>

\"Adobe\"<\/p>

<\/div>

<\/a><\/p>

Dr. Siddharth Shah, director of business analytics for Adobe\u2019s Digital Marketing Business, and his team oversee the performance and strategic development of its client accounts. He has a background in algorithm development and statistics which he formerly used to push biomedical imaging boundaries and now uses it to enhance the performance of his clients\u2019 campaigns. Although Dr. Shah has a penchant for bad nerdy one-liners (\"Don\u2019t drink and derive, alcohol and algebra don\u2019t mix\"), he is always interested in explaining complex mathematical methods in simple, elegant ways to business audiences. When he is not working with business models (which he finds more beautiful than super-models), he can be found hanging off cliffs in some of California's National parks. Previously, Dr. Shah was director of business analytics at Efficient Frontier, which Adobe acquired in January 2012. He has a double masters and PhD in Biomedical Engineering from the University of Michigan.<\/p><\/div><\/div>

<\/div><\/div>
\"Aleyda
Aleyda Solis<\/h5>

International SEO Consultant<\/p>

\"Orainti\"<\/a><\/p>

<\/div>

<\/a><\/a><\/a><\/a><\/a><\/p>

<\/a><\/p>

Aleyda Solis is an SEO consultant and founder of Orainti<\/a> -a boutique SEO consultancy advising top brands worldwide-, speaker and author. She shares the latest news and resources in SEO in the SEOFOMO News<\/a>, the SEOFOMO Newsletter,<\/a> AI in marketing in the AI Marketers<\/a> newsletter and Digital Marketing in MarketingFOMO<\/a>, organizes the SEOFOMO Meetup series, provides SEO tips in the Crawling Mondays<\/a> video series, and a free SEO Learning Roadmap called LearningSEO.io<\/a>.<\/p><\/div><\/div>

<\/div><\/div>
\"Kai
Kai Spriestersbach<\/h5>

Head of AI<\/p>

\"REACHX\"<\/p>

<\/div>

<\/a><\/a><\/a><\/a><\/p>

Kai Spriestersbach is Head of AI at REACHX, a doctoral researcher at RPTU in the DFKI research environment, and a search expert with 20+ years of experience. He focuses on generative AI, RAG and GEO, has delivered 50+ talks, and authored several bestselling AI books and articles on search.<\/p><\/div><\/div>

<\/div><\/div>
\"Siegfried
Siegfried Stepke<\/h5>

<\/p>

\"e-dialog\"<\/p>

<\/div>

<\/a><\/p>

<\/div><\/div>
<\/div><\/div>
\"Bernd
Bernd Stieber<\/h5>

<\/p>

netzeffekt GmbH<\/p>

<\/p>

<\/div><\/div>
<\/div><\/div>
\"Marc
Marc St\u00fcrzenberger<\/h5>

Owner<\/p>

\"247SEM.de\"<\/p>

<\/div>

<\/a><\/a><\/p>

Marc St\u00fcrzenberger has been advising various companies on online marketing with a focus on search engine marketing as a freelancer since 2014. Previously, as Head of Search Engine Marketing, he was responsible for the strategic development and management of all SEA campaigns and SEO activities for the Weltbild publishing group. The business informatics graduate has already contributed his SEM know-how to other well-known companies.<\/p><\/div><\/div>

<\/div><\/div>
\"Danny
Danny Sullivan<\/h5>

Chief Content Officier \/ Founding Editor<\/p>

\"Search<\/p>

<\/div>

<\/a><\/a><\/p>

Widely considered a leading \u201csearch engine guru,\u201d Danny Sullivan has been helping webmasters, marketers and everyday web users understand how search engines work for over a decade.<\/p>

Danny\u2019s expertise about search engines is often sought by the media, and he has been quoted in places like The Wall St. Journal, USA Today, The Los Angeles Times, Forbes, The New Yorker and Newsweek and ABC\u2019s Nightline.<\/p>

Danny began covering search engines in late 1995, when he undertook a study of how they indexed web pages. The results were published online as \u201cA Webmaster\u2019s Guide To Search Engines,\u201d a pioneering effort to answer the many questions site designers and Internet publicists had about search engines.<\/p>

The positive reaction from both marketers and general search engine users caused Danny to expand the guide into Search Engine Watch, where he served as editor-in-chief through November 2006. Now he heads up Search Engine Land as editor-in-chief, taking it into the next generation of search coverage. Danny also serves as Third Door Media\u2019s chief content officer.<\/p><\/div><\/div>

<\/div><\/div>
\"Mikkel
Mikkel deMib Svendsen<\/h5>

Creative Director<\/p>

deMib.com<\/a><\/p>

<\/a><\/p>

Mikkel deMib Svendsen is a long-term moderator at Search Engine Forums where he established and managed the two forums: \u201cDynamic pages, frames and stuff\" and \u201cNon-English Search Engines\". He is known as the resident authority concerning advanced problems with frames, dynamic pages, Flash, cloaking etc. \r\n\r\nMikkel deMib Svendsen has years of professional experience with search engines both in SEO; as manager of the largest Scandinavian search engine and as VP of Product Development at Ankiro \u2013 Denmark's leading search product company. He also regularly services a number of Europe's major portals and search engines as consultant in search related projects.<\/div><\/div>
<\/div><\/div>
\"Marcus
Marcus Tandler<\/h5>

Gr\u00fcnder und Chief Evangelist<\/p>

\"Ryte\"<\/a><\/p>

<\/div>

<\/a><\/a><\/a><\/a><\/a><\/p>

Marcus Tandler, also known as \"Mediadonis\", is co-founder and co-managing director of RYTE (formerly OnPage.org<\/a>), a multiple award-winning software for sustainable website quality management. Marcus loves SEO and has been active in SEO since 1998. With the launch of Google in Germany in 2000, he grew up with Google and its search algorithm. He is a frequent speaker at conferences around the globe such as TEDx, LeWeb, The Next Web, SMX and O\u00b4Reilly\u00b4s web2.0 expo. In addition, he has also given lectures at in-house events of large corporations such as Google, Facebook and Microsoft. Marcus holds a master's degree from the University of Augsburg and a diploma in media marketing from the Bavarian Academy for Advertising and Marketing in Munich. Today he is a lecturer at the University of Applied Sciences W\u00fcrzburg-Schweinfurt, the University of Applied Sciences Munich and the University of Applied Sciences Salzburg. In April 2017 Marcus was awarded \"European Search Personality of the Year\" at the European Search Awards in Krakow.<\/p><\/div><\/div>

<\/div><\/div>
\"Marcus
Marcus Tober<\/h5>

Head of Enterprise Solutions<\/p>

\"SEMrush\"<\/p>

<\/div>

<\/a><\/a><\/a><\/p>

Marcus Tober, Head of Enterprise Solutions at Semrush and founder of Searchmetrics. With 22 years of experience implementing SEO and developing software products one of the veterans in the industry. Now at Semrush on a mission to change the way companies understand and execute SEO by eliminating dependencies and issues between SEO, product, engineering and marketing.<\/p><\/div><\/div>

<\/div><\/div>
\"Jens
Jens Tonnier<\/h5>

<\/p>

\"ad<\/p>

<\/div>

<\/p>

<\/div><\/div>
<\/div><\/div>
\"Julius
Julius van de Laar<\/h5>

Digital Media Strategist & Campaigns Consultant<\/p>

\"van<\/a><\/p>

<\/div>

<\/a><\/p>

Julius van de Laar is a digital media strategist and communications expert with strong campaigning experience.<\/p>\r\n

He consults for politicians and political parties, non-governmental organizations and private sector corporations by providing strategic advice as they develop strategies to achieve their goals: win elections, growing and engaging their audience and shaping public opinion.<\/p>\r\n

During the 2012 US Presidential election, Julius van de Laar served on President Obama's winning presidential campaign as regional GOTV director in the battleground state of Ohio. There, he focused on targeting voters and gaining supporters by combining proven campaigning strategies with the latest new media and big data tactics. In 2007 and 2008 he worked for Obama for America in nearly a dozen states and served as Missouri Youth Vote director.<\/p>\r\n

Since then, van de Laar has served as a senior strategist to Germany's Social Democratic Party as well as other parties and candidates across Europe. He has consulted for major NGO's including Amnesty International, Change.org, Greenpeace, WWF and Avaaz.org, providing strategic communications advice. Van de Laar is a frequent TV and radio pundit, providing analysis on current political events, campaigning and digital communications. He lectures at conferences and universities, gives workshops and trainings on campaigning and social media and advises politicians and business leaders on strategic communications.\r\n<\/p><\/div><\/div>

<\/div><\/div>
\"Evert
Evert Veldhuijzen<\/h5>

Managing Partner<\/p>

\"The<\/p>

<\/div>

<\/a><\/p>

In 2002 Evert Veldhuijzen booked his first search engine advertisement: \u201cHoliday\u201d was the keyword, AltaVista was the search engine. Evert has been passionate about digital marketing ever since. Being an internationally recognized expert in the field of search engine marketing, Evert regularly speaks at conferences and blogs for State of Digital (www.stateofdigital.com<\/a>). Evert began his career in 1992 during his studies of law in Groningen (The Netherlands). He built his first company in 1999 in Italy: A web design agency for tourism companies.
In 2001 he moved to Berlin and specialized in digital marketing. He then began to manage search engine marketing campaigns for international clients with his company Netlead. Due to his international focus (Evert speaks five languages fluently) he has worked on European SEO and SEA campaigns for brands such as BMW, Microsoft, MasterCard, Symantec, Deutsche Telekom, KLM and Epson within the past 15 years. In the summer of 2015 Netlead and three other companies were merged into The Reach Group. The company offers user centered performance marketing across all channels, as well as smartly used reach and carefully balanced technology all along the customer journey. As Managing Partner at The Reach Group Evert is responsible for the departments Search, Social Media & Administration.<\/p><\/div><\/div>

<\/div><\/div>
\"Prof.
Prof. Dr. Christina V\u00f6lkl-Wolf<\/h5>

<\/p>

Fachhochschule W\u00fcrzburg-Schweinfurt<\/p>

<\/a><\/p>

<\/div><\/div>
<\/div><\/div>
\"Philipp
Philipp von St\u00fclpnagel<\/h5>

<\/p>

\"Refined<\/p>

<\/div>

<\/a><\/p>

<\/div><\/div>
<\/div><\/div>
\"Andreas
Andreas Wander<\/h5>

<\/p>

\"Textbroker\"<\/p>

<\/div>

<\/p>

<\/div><\/div>
<\/div><\/div>
\"Jan
Jan Warp<\/h5>

<\/p>

\"BSH<\/a><\/p>

<\/div>

<\/a><\/p>

<\/div><\/div>
<\/div><\/div>
\"Jonas
Jonas Weber<\/h5>

Managing Director<\/p>

webhelps! Online Marketing GmbH<\/p>

<\/a><\/p>

<\/div><\/div>
<\/div><\/div>
\"Ulf
Ulf Weihbold<\/h5>

<\/p>

fredmansky<\/p>

<\/a><\/p>

<\/div><\/div>
<\/div><\/div>
\"Fili
Fili Wiese<\/h5>

SEO Expert<\/p>

\"SearchBrothers\"<\/a><\/p>

<\/div>

<\/a><\/p>

Fili Wiese is a renowned technical SEO expert, ex-Google engineer and was a senior technical lead in the Google Search Quality team. At SearchBrothers.com he offers SEO consulting services with SEO audits, SEO workshops and successfully recovers websites from Google penalties.<\/p><\/div><\/div>

<\/div><\/div>
\"Stephanie
Stephanie Wood<\/h5>

<\/p>

Affinitas - eDarling & ShopAMan<\/p>

<\/a><\/p>

<\/div><\/div>
<\/div><\/div>
\"Thomas
Thomas Zeithaml<\/h5>

<\/p>

Seoratio GbR <\/p>

<\/a><\/p>

<\/div><\/div>
<\/div><\/div>
\"Mag.
Mag. Matth\u00e4us Zelenka<\/h5>

<\/p>

WT Wien Ticket GmbH<\/p>

<\/p>

<\/div><\/div>
<\/div><\/div>
\"Oliver
Oliver Zenglein<\/h5>

CEO<\/p>

\"THE<\/a><\/p>

<\/div>

<\/a><\/a><\/p>

Oliver Zenglein is managing director at <\/a>The Boutique Agency<\/a>. Before that, the business economist (Diplom-Betriebswirt (FH)) and advertising merchant managed the online marketing of windeln.de<\/a>, was responsible for the worldwide online marketing of the dating agency be2 and worked as online marketing manager at Scout24.<\/p>\r\n

Oliver has been giving Google Ads seminars for professionals at 121WATT since 2009 and is blogging at https:\/\/www.the-boutique-agency.de\/magazin<\/a>.<\/p><\/div><\/div>

<\/div><\/div>
<\/div>\n","protected":false},"excerpt":{"rendered":"

SMX M\u00fcnchen, 09.-10 April 2013, Hilton Munich Park Hotel<\/p>\n","protected":false},"author":10,"featured_media":0,"parent":4941,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/smxmuenchen.risingmedia.eu\/en\/wp-json\/wp\/v2\/pages\/5337"}],"collection":[{"href":"https:\/\/smxmuenchen.risingmedia.eu\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/smxmuenchen.risingmedia.eu\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/smxmuenchen.risingmedia.eu\/en\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/smxmuenchen.risingmedia.eu\/en\/wp-json\/wp\/v2\/comments?post=5337"}],"version-history":[{"count":3,"href":"https:\/\/smxmuenchen.risingmedia.eu\/en\/wp-json\/wp\/v2\/pages\/5337\/revisions"}],"predecessor-version":[{"id":9543,"href":"https:\/\/smxmuenchen.risingmedia.eu\/en\/wp-json\/wp\/v2\/pages\/5337\/revisions\/9543"}],"up":[{"embeddable":true,"href":"https:\/\/smxmuenchen.risingmedia.eu\/en\/wp-json\/wp\/v2\/pages\/4941"}],"wp:attachment":[{"href":"https:\/\/smxmuenchen.risingmedia.eu\/en\/wp-json\/wp\/v2\/media?parent=5337"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}