{"id":6741,"date":"2013-04-05T14:38:11","date_gmt":"2013-04-05T12:38:11","guid":{"rendered":"http:\/\/smxmuenchen.de\/?page_id=6741"},"modified":"2020-09-02T10:17:20","modified_gmt":"2020-09-02T11:17:20","slug":"programm","status":"publish","type":"page","link":"https:\/\/smxmuenchen.risingmedia.eu\/en\/muenchen2014\/programm\/","title":{"rendered":"Programm"},"content":{"rendered":"<h1>Agenda Overview<\/h1>\r\n<h2>SMX Munich<br \/>March 25-26, 2014 \u2013 ICM \u2013 International Congress Center Munich<\/h2>\r\n\r\n<hr \/>\r\n\r\n\r\n\r\n\r\n<ul class=\"nav nav-pills\">\r\n  <li class=\"disabled\"><a href=\"https:\/\/smxmuenchen.de\/en\/muenchen2014\/programm\/\">Agenda Overview<\/a><\/li>\r\n  <li class=\"\"><a href=\"https:\/\/smxmuenchen.de\/en\/muenchen2014\/tag-1\/\">All English Sessions &#8211; Day 1<\/a><\/li> \r\n  <li class=\"\"><a href=\"https:\/\/smxmuenchen.de\/en\/muenchen2014\/tag-2\/\">All English Sessions &#8211; Day 2<\/a><\/li>\r\n  <li class=\"\"><a href=\"https:\/\/smxmuenchen.de\/en\/muenchen2014\/workshops\/\">Workshops<\/a><\/li>\r\n<\/ul>\r\n\r\n\r\n<hr \/>\r\n\r\n\r\n<div class=\"complday1\">\r\n\r\n<h3 id=\"day01\" class=\"dayHeadline\">\r\n\r\n\r\nDay 1 \u2013 Tuesday, March 25, 2014\r\n\r\n<\/h3>\r\n\r\n\r\n<div class=\"agendaOvResponsiv day1\">\r\n\r\n<!-- BREAK START -->\r\n<div class=\"sessions span12\">\r\n\t<div class=\"time span12\" id=\"1-0800\">\r\n\t\t<div class=\"inhalt\">\r\n\t\t\t\r\n\t\t\t8.00 am\r\n\t\t<\/div><!-- \/.inhalt -->\r\n\t<\/div><!-- \/.time -->\r\n\t\r\n\t<div class=\"break span12\" id=\"p1001\">\r\n\t\t<div class=\"inhalt\">\r\n\t\t\t\r\n\t\t\tRegistration \/ Welcome Coffee\r\n\t\t<\/div><!-- \/.inhalt -->\r\n\t<\/div><!-- \/.time -->\r\n<\/div><!-- \/.sessions -->\r\n<!-- BREAK END -->\r\n\r\n\r\n<!-- KEYNOTE START -->\r\n<div class=\"sessions span12\">\r\n\r\n\t<div class=\"time span12\" id=\"1-0900\">\r\n\t\t<div class=\"inhalt\">\r\n\t\t\t\r\n\t\t\t9.00 am\r\n\t\t<\/div><!-- \/.inhalt -->\r\n\t<\/div><!-- \/.time -->\r\n\t\r\n\t<div class=\"keynote span12\" id=\"p1002\">\r\n\t\t<div class=\"inhalt\">\r\n\t\t\t<p class=\"extra\">[expopluslink]<\/p>\r\n\t\t\t<p class=\"track\">\r\n\t\t\t\r\n\t\t\tOpening and Keynote with Rand Fishkin:\r\n\t\t\t<img src=\"https:\/\/smxmuenchen.de\/wp-content\/uploads\/2013\/12\/GB.png\" alt=\"Sessions are partially or completely held in English\" title=\"Sessions are partially or completely held in English\" width=\"20\" \/>\r\n\t\t\t<\/p>\r\n\t\t\t<h3 class=\"title\">\r\n\t\t\t\r\n\t\t\t<a href=\"\/en\/muenchen2014\/tag-1\/#p1002\">The Keys to Search Visibility Victory in 2014<\/a>\r\n\t\t\t<\/h3>\r\n\t\t\t<p class=\"description\">\r\n\t\t\t\r\n\t\t\tGoogle&#8217;s search results have changed dramatically in the last 5 years, and the SEO methods of old are falling by the wayside. It&#8217;s not just new kinds of results (knowledge graph, rich snippets, verticals, etc), but a shift away from the classic inputs (links, anchor text, and keywords) to a more complex, holistic, and far more challenging search landscape. With the loss of the old ways comes a need to embrace new strategies and tactics for search visibility. In this presentation, Rand will show examples of sites that are embracing the new world of broader SEO and how to learn from their tactics.\r\n\t\t\t\r\n\t\t\t<\/p>\r\n\t\t\t<p class=\"speaker\">\r\n<span class=\"Speaker\"><a href=\"\/en\/muenchen2014\/referenten\/#149\" class=\"smallSpeakerLink\"><img class=\"small_speaker_image\" id=\"speaker_149\" src=\"https:\/\/stuff.risingmedia.eu\/images\/speaker\/149.jpg?d=1552063287\" align=\"left\" height=\"20\" width=\"20\" border=\"0\" \/><\/a><a href=\"\/en\/muenchen2014\/referenten\/#149\" class=\"smallSpeakerLink\"><strong>Rand Fishkin<\/strong><\/a><span class=\"jobinesmall\"><i class=\"visible-desktop\">, Founder<\/i>, SparkToro<\/span><\/span>\r\n\t\t\t<\/p>\r\n\t\t\t<p class=\"room\">Room: Saal 1<\/p>\r\n\t\t\t<p class=\"focus\">Focus: tba<\/p>\r\n\t\t\t<p class=\"level\">Level: tba<\/p>\r\n\t\t\t<p class=\"tags\"><span>SEO<\/span><span>Inspirational<\/span><span>Agency<\/span><\/p>\r\n\t\t<\/div><!-- \/.inhalt -->\r\n\t<\/div><!-- \/.time -->\r\n<\/div><!-- \/.sessions -->\r\n<!-- KEYNOTE END -->\r\n\r\n\r\n\r\n<!-- BREAK START -->\r\n<div class=\"sessions span12\">\r\n\t<div class=\"time span12\" id=\"1-1000\">\r\n\t\t<div class=\"inhalt\">\r\n\t\t\t\r\n\t\t\t10.00 am\r\n\t\t<\/div><!-- \/.inhalt -->\r\n\t<\/div><!-- \/.time -->\r\n\t\r\n\t<div class=\"break span12\" id=\"p1003\">\r\n\t\t<div class=\"inhalt\">\r\n\t\t\t\r\n\t\t\tMorning Coffee Break\r\n\t\t<\/div><!-- \/.inhalt -->\r\n\t<\/div><!-- \/.time -->\r\n<\/div><!-- \/.sessions -->\r\n<!-- BREAK END -->\r\n\r\n\r\n<!-- SESSIONS START -->\r\n<div class=\"sessions span12\">\r\n\t<div class=\"time span12\" id=\"1-1030\">\r\n\t\t<div class=\"inhalt\">\r\n\t\t\t\r\n\t\t\t10.30 am\r\n\t\t<\/div>\r\n\t<\/div>\r\n\t\r\n\t<!-- PANEL START -->\r\n\t<div class=\"panel span204\" id=\"p1004\">\r\n\t\t<div class=\"inhalt\">\r\n\t\t\t<!--p class=\"extra\">[expopluslink]<\/p-->\r\n\t\t\t<p class=\"track\">Panel 1<br \/>Bootcamp\r\n\t\t\t\r\n\t\t\t<img src=\"https:\/\/smxmuenchen.de\/wp-content\/uploads\/2013\/12\/GBDE.png\" alt=\"Sessions are partially held in English or partially in German\" title=\"Sessions are partially held in English or partially in German\" width=\"20\" \/>\r\n\t\t\t<\/p>\r\n<p><b>Doppelsession:<\/b><\/p>\r\n\t\t\t<h3 class=\"title\">\r\n\t\t\t\r\n\t\t\t<a href=\"\/en\/muenchen2014\/tag-1\/#p1004\">SMX Boot Camp: Keyword Research For Search Success or avoiding the Pi\u00f1ata<\/a>\r\n\t\t\t<\/h3>\r\n\t\t\t<p class=\"description\">\r\n\t\t\t\r\n\t\t\t\r\nUnderstanding the search terms being used by your target audience is the first step to any successful marketing campaign. But how can you find the \u201egood\u201c keywords, that deliver the best results in the shortest time possible? How can you avoid the Pi\u00f1ata approach, where eventually you will be successful, but it takes a long time, random hits and pot luck. Dan Petrovic will show you how you can hit your goal and find the right keywords from the very beginning.\r\n\t\t\t\r\n\t\t\t<\/p>\r\n\t\t\t<p class=\"speaker\">\r\n<span class=\"Speaker\"><a href=\"\/en\/muenchen2014\/referenten\/#2515\" class=\"smallSpeakerLink\"><img class=\"small_speaker_image\" id=\"speaker_2515\" src=\"https:\/\/stuff.risingmedia.eu\/images\/speaker\/2515.jpg?d=1574686248\" align=\"left\" height=\"20\" width=\"20\" border=\"0\" \/><\/a><a href=\"\/en\/muenchen2014\/referenten\/#2515\" class=\"smallSpeakerLink\"><strong>Dan Petrovic<\/strong><\/a><span class=\"jobinesmall\"><i class=\"visible-desktop\">, Director<\/i>, DEJAN Marketing<\/span><\/span>\r\n\t\t\t<\/p>\t\t\t\t\t\t\r\n\t\t\t<p class=\"room\">Room: Saal 3<\/p>\r\n\t\t\t<p class=\"focus\">Focus: tba<\/p>\r\n\t\t\t<p class=\"level\">Level: tba<\/p>\r\n\t\t\t<p class=\"tags\">\r\n\t\t\t\r\n\t\t\t<span>All<\/span><span>SEA<\/span><span>SEO<\/span><span>Inhouse<\/span><span>Agency<\/span><span>Tactical \/ Hands On<\/span>\r\n\t\t\t<\/p>\r\n\r\n\t\t\t<h3 class=\"title\">\r\n\t\t\t\r\n\t\t\t<a href=\"\/muenchen2014\/tag-1\/#p1004b\">Die richtigen Texte f\u00fcr Suchmaschinen-Marketing<\/a>\r\n\t\t\t<\/h3>\r\n\t\t\t<p class=\"description\">\r\nIn diesem Sessionteil lernen Sie  die wichtigsten Grundlagen f\u00fcr erfolgreiche Suchmaschinentexte kennen, und wie wichtig diese Textinhalte f\u00fcr Suchmaschinen sind. Au\u00dferdem lernen Sie, wie Sie Texte \u00fcber HTML richtig gliedern und welche Metadaten wirklich wichtig sind. Das Ziel &#8211; mehr und relevantere Nutzer \u00fcber Google.\r\n\t\t\t<\/p>\r\n\t\t\t<p class=\"speaker\">\r\n\t\t\t<span class=\"Speaker\"><a href=\"\/en\/muenchen2014\/referenten\/#2505\" class=\"smallSpeakerLink\"><img class=\"small_speaker_image\" id=\"speaker_2505\" src=\"https:\/\/stuff.risingmedia.eu\/images\/speaker\/2505.jpg?d=1777308103\" align=\"left\" height=\"20\" width=\"20\" border=\"0\" \/><\/a><a href=\"\/en\/muenchen2014\/referenten\/#2505\" class=\"smallSpeakerLink\"><strong>Stephanie Ludermann<\/strong><\/a><span class=\"jobinesmall\"><i class=\"visible-desktop\">, Owner<\/i>, Wortalarm.de<\/span><\/span>\r\n\t\t\t<\/p>\t\t\t\t\t\t\r\n\t\t\t<p class=\"room\">Room: Saal 3 <\/p>\r\n\t\t\t<p class=\"focus\">Focus: tba<\/p>\r\n\t\t\t<p class=\"level\">Level: tba<\/p>\r\n\t\t\t<p class=\"tags\">\r\n\t\t\t\r\n\t\t\t<span>All<\/span><span>SEA<\/span><span>SEO<\/span><span>Inhouse<\/span><span>Agency<\/span><span>Tactical \/ Hands On<\/span>\r\n\t\t\t\r\n\t\t\t<\/p>\r\n\t\t<\/div>\t\r\n\t<\/div>\t\r\n\t<!-- PANEL END -->\r\n\r\n\t<!-- PANEL START -->\r\n\t<div class=\"panel span204\" id=\"p1005\">\r\n\t\t<div class=\"inhalt\">\r\n\t\t\t<!--p class=\"extra\">[expopluslink]<\/p-->\r\n\t\t\t<p class=\"track\">Panel 2<br \/>SEO <img src=\"https:\/\/smxmuenchen.de\/wp-content\/uploads\/2013\/12\/GBDE.png\" alt=\"Sessions are partially held in English or partially in German\" title=\"Sessions are partially held in English or partially in German\" width=\"20\" \/><\/p>\r\n\t\t\t<h3 class=\"title\">\r\n\t\t\t\r\n\t\t\t<a href=\"\/en\/muenchen2014\/tag-1\/#p1005\">What Are The Most Important Search Ranking Factors?<\/a>\r\n\t\t\t<\/h3>\r\n\t\t\t<p class=\"description\">\r\n\t\t\t\r\n\t\t\t\r\nThis is perhaps the most burning question for anyone doing SEO, answered by two comprehensive studies produced on an annual basis. This session examines the latest results of two studies, one by Searchmetrics, the other by Moz (formerly SEOMoz), comparing how they agree, differ, and the insights they offer to search engine optimizers to maximize content for optimal rankings.\t\t\t\r\n\t\t\t\r\n\t\t\t<\/p>\r\n\t\t\t<p class=\"speaker\">\r\n\t\t\t<span class=\"Speaker\"><a href=\"\/en\/muenchen2014\/referenten\/#200\" class=\"smallSpeakerLink\"><img class=\"small_speaker_image\" id=\"speaker_200\" src=\"https:\/\/stuff.risingmedia.eu\/images\/speaker\/200.jpg?d=1652862698\" align=\"left\" height=\"20\" width=\"20\" border=\"0\" \/><\/a><a href=\"\/en\/muenchen2014\/referenten\/#200\" class=\"smallSpeakerLink\"><strong>Marcus Tober<\/strong><\/a><span class=\"jobinesmall\"><i class=\"visible-desktop\">, Head of Enterprise Solutions<\/i>, SEMrush<\/span><\/span>\r\n\t\t\t<span class=\"Speaker\"><a href=\"\/en\/muenchen2014\/referenten\/#149\" class=\"smallSpeakerLink\"><img class=\"small_speaker_image\" id=\"speaker_149\" src=\"https:\/\/stuff.risingmedia.eu\/images\/speaker\/149.jpg?d=1552063287\" align=\"left\" height=\"20\" width=\"20\" border=\"0\" \/><\/a><a href=\"\/en\/muenchen2014\/referenten\/#149\" class=\"smallSpeakerLink\"><strong>Rand Fishkin<\/strong><\/a><span class=\"jobinesmall\"><i class=\"visible-desktop\">, Founder<\/i>, SparkToro<\/span><\/span>\t\t\t\r\n\t\t\t<\/p>\t\t\t\t\t\t\r\n\t\t\t<p class=\"room\">Room: Saal 1<\/p>\r\n\t\t\t<p class=\"focus\">Focus: tba<\/p>\r\n\t\t\t<p class=\"level\">Level: tba<\/p>\r\n\t\t\t<p class=\"tags\">\r\n\t\t\t\r\n\t\t\t<span>Advanced<\/span><span>SEO<\/span><span>Inhouse<\/span><span>Agency<\/span><span>Strategic<\/span><span>Hands \/On<\/span><\/p>\r\n\t\t<\/div>\r\n\t<\/div>\t\r\n\t<!-- PANEL END -->\r\n\t\r\n\t<!-- PANEL START -->\r\n\t<div class=\"panel span204\" id=\"p1006\">\r\n\t\t<div class=\"inhalt\">\r\n\t\t\t<!--p class=\"extra\">[expopluslink]<\/p-->\r\n\t\t\t<p class=\"track\">Panel 3<br \/>SEA\r\n\t\t\t<img src=\"https:\/\/smxmuenchen.de\/wp-content\/uploads\/2013\/12\/DE.png\" alt=\"Sessions are held in German\" title=\"Sessions are held in in German\" width=\"20\" \/>\t\r\n\t\t\t<\/p>\r\n\t\t\t<h3 class=\"title\">\r\n\t\t\t\r\n\t\t\t<a href=\"\/muenchen2014\/tag-1\/#p1006\">Immer am Ball bleiben: AdWords Account Optimierung beginnt bei den Grundlagen! F\u00fcnf Fragen, die Sie unbedingt stellen sollten. <\/a><\/h3>\r\n\t\t\t<p class=\"description\">\r\nWann haben Sie eigentlich das letzte Mal die Grundlagen Ihres AdWords Accounts \u00fcberpr\u00fcft und optimiert? Wenn Sie mit Profis sprechen, egal ob Sportler, Musiker oder Manager, alle werden Ihnen best\u00e4tigen, dass kontinuierlich an den Grundlagen gearbeitet werden muss. Und das ist ganz besonders wichtig in einer Welt, in der Ver\u00e4nderung und Wettbewerb Konstanten sind. In dieser Session lernen Sie die f\u00fcnf Fragen, anhand derer Sie sofort \u00fcberpr\u00fcfen k\u00f6nnen, ob die Grundlagen Ihres Accounts stimmen oder woran Sie besser arbeiten sollten. Wir zeigen Ihnen, was und wie Sie testen sollen und wie Sie schnell Optimierungsans\u00e4tze in Ihrem AdWords Account identifizieren.\r\n\t\t\t<\/p>\t\r\n\t\t\t<p class=\"speaker\">\r\n\t\t\t<span class=\"Speaker\"><a href=\"\/en\/muenchen2014\/referenten\/#157\" class=\"smallSpeakerLink\"><img class=\"small_speaker_image\" id=\"speaker_157\" src=\"https:\/\/stuff.risingmedia.eu\/images\/speaker\/157.jpg?d=1636982350\" align=\"left\" height=\"20\" width=\"20\" border=\"0\" \/><\/a><a href=\"\/en\/muenchen2014\/referenten\/#157\" class=\"smallSpeakerLink\"><strong>Oliver Zenglein<\/strong><\/a><span class=\"jobinesmall\"><i class=\"visible-desktop\">, CEO<\/i>, THE BOUTIQUE AGENCY<\/span><\/span>\r\n\t\t\t<\/p>\t\t\t\t\t\r\n\t\t\t<p class=\"room\">Room: Saal 5<\/p>\r\n\t\t\t<p class=\"focus\">Focus: tba<\/p>\r\n\t\t\t<p class=\"level\">Level: tba<\/p>\r\n\t\t\t<p class=\"tags\">\r\n\t\t\t\r\n\t\t\t<span>All<\/span><span>SEA<\/span><span>Inhouse<\/span><span>Agency<\/span><span>Tactical \/ Hands On<\/span>\r\n\t\t\t<\/p>\r\n\t\t<\/div>\t\r\n\t<\/div>\t\r\n\t<!-- PANEL END -->\r\n\r\n\t<!-- PANEL START -->\r\n\t<div class=\"panel span204\" id=\"p1007\">\r\n\t\t<div class=\"inhalt\">\r\n\t\t\t<!--p class=\"extra\">[expopluslink]<\/p-->\r\n\t\t\t<p class=\"track\">Panel 4<br \/>Analytics &#038; Data\r\n\t\t\t<img src=\"https:\/\/smxmuenchen.de\/wp-content\/uploads\/2013\/12\/DE.png\" alt=\"Sessions are held in German\" title=\"Sessions are held in in German\" width=\"20\" \/>\t\t\t\t\t\t\r\n\t\t\t<\/p>\r\n\t\t\t<h3 class=\"title\">\r\n\t\t\t\r\n\t\t\t<a href=\"\/muenchen2014\/tag-1\/#p1007\">Mit Excel in die Zukunft blicken  &#8211; Predictive Analytics f\u00fcr alle<\/a>\t\r\n\t\t\t<\/h3>\r\n\t\t\t<p class=\"description\">\r\nIn Ihrem Suchmarketing Kit befinden sich viele unterschiedliche Tools, die einen bestimmten Zweck und einzigartigen Wert haben? F\u00fcr die meisten von uns aber ist Excel das Tool des t\u00e4glichen Gebrauchs. Excel ist einfach zu nutzen und gleichzeitig extrem leistungsf\u00e4hig &#8211; es ist das Schweizer Taschenmesser der Online Marketer. Nehmen Sie das ruhig w\u00f6rtlich, denn mit Excel haben Sie nahezu unbegrenzte M\u00f6glichkeiten Ihre Kampagne in Einzeilteile zu zerlegen. In Verbindung mit Predictive Analytics bietet Excel sogar eine neue Dimension f\u00fcr effektives Online Marketing, denn Sie analysieren nicht nur Ihre Daten, Sie blicken damit auch in die Zukunft. In dieser Session holen Sie sich fortgeschrittene Taktiken und Tipps, um mit Excel deutlich mehr aus Ihren Online Marketing Kampagnen herauszuholen.\r\n\t\t\t<\/p>\r\n\t\t\t<p class=\"speaker\">\r\n\t\t\t<span class=\"Speaker\"><a href=\"\/en\/muenchen2014\/referenten\/#2372\" class=\"smallSpeakerLink\"><img class=\"small_speaker_image\" id=\"speaker_2372\" src=\"https:\/\/stuff.risingmedia.eu\/images\/speaker\/2372.jpg?d=1721224744\" align=\"left\" height=\"20\" width=\"20\" border=\"0\" \/><\/a><a href=\"\/en\/muenchen2014\/referenten\/#2372\" class=\"smallSpeakerLink\"><strong>Prof. Dr. Tobias Aubele<\/strong><\/a><span class=\"jobinesmall\"><i class=\"visible-desktop\">, Professor of E-Commerce<\/i>, Hochschule f\u00fcr angewandte Wissenschaften W\u00fcrzburg-Schweinfurt<\/span><\/span>\r\n\t\t\t<span class=\"Speaker\"><a href=\"\/en\/muenchen2014\/referenten\/#169\" class=\"smallSpeakerLink\"><img class=\"small_speaker_image\" id=\"speaker_169\" src=\"https:\/\/stuff.risingmedia.eu\/images\/speaker\/169.jpg?d=1725364545\" align=\"left\" height=\"20\" width=\"20\" border=\"0\" \/><\/a><a href=\"\/en\/muenchen2014\/referenten\/#169\" class=\"smallSpeakerLink\"><strong>Prof. Dr. Mario Fischer<\/strong><\/a><span class=\"jobinesmall\"><i class=\"visible-desktop\">, Publisher<\/i>, website boosting<\/span><\/span>\t\t\t\r\n\t\t\t<\/p>\t\t\t\t\t\t\r\n\t\t\t<p class=\"room\">Room: Saal 4<\/p>\r\n\t\t\t<p class=\"focus\">Focus: tba<\/p>\r\n\t\t\t<p class=\"level\">Level: tba<\/p>\r\n\t\t\t<p class=\"tags\">\r\n\t\t\t\r\n\t\t\t<span>Advanced<\/span><span>Geek<\/span><span>Inhouse<\/span><span>Agency<\/span><span>Tactical \/ Hands On<\/span>\r\n\t\t\t<\/p>\r\n\t\t<\/div>\t\r\n\t<\/div>\t\r\n\t<!-- PANEL END -->\r\n\t\r\n\t<!-- PANEL START -->\r\n\t<div class=\"panel span204\" id=\"p1008\">\r\n\t\t<div class=\"inhalt\">\r\n\t\t\t<!--p class=\"extra\">[expopluslink]<\/p-->\r\n\t\t\t<p class=\"track\">Panel 5<br \/>SoLoMo\r\n\t\t\t\r\n\t\t\t<img src=\"https:\/\/smxmuenchen.de\/wp-content\/uploads\/2013\/12\/GBDE.png\" alt=\"Sessions are partially held in English or partially in German\" title=\"Sessions are partially held in English or partially in German\" width=\"20\" \/>\r\n\t\t\t<\/p>\r\n\t\t\t<h3 class=\"title\">\r\n\t\t\t\r\n\t\t\t<a href=\"\/en\/muenchen2014\/tag-1\/#p1008\">Getting Mobile SEO Right \u2013 Because Now Google Really Cares<\/a>\r\n\t\t\t<\/h3>\r\n\t\t\t<p class=\"description\">\r\n\t\t\t\r\n\t\t\t\r\nOn the small screen, ranking high is critical. But do conventional desktop SEO techniques cut it? Some advocate distinct mobile SEO tactics, while others question the very notion of &#8220;mobile SEO.&#8221; Google is explicit in its advice: be sure to correctly map and optimize your site for mobile users and their intent rather than taking a one-size-fits-all approach \u2013 or else! Join the discussion with our panel of experts as we explore the challenges of mobile SEO. You\u2019ll get the fresh tactics you need to maximize the enormous mobile search opportunity.\t\t\t\r\n\t\t\t\r\n\t\t\t<\/p>\r\n\t\t\t<p class=\"speaker\">\r\n<span class=\"Speaker\"><a href=\"\/en\/muenchen2014\/referenten\/#705\" class=\"smallSpeakerLink\"><img class=\"small_speaker_image\" id=\"speaker_705\" src=\"https:\/\/stuff.risingmedia.eu\/images\/speaker\/705.jpg?d=1719992237\" align=\"left\" height=\"20\" width=\"20\" border=\"0\" \/><\/a><a href=\"\/en\/muenchen2014\/referenten\/#705\" class=\"smallSpeakerLink\"><strong>Gero Wenderholm<\/strong><\/a><span class=\"jobinesmall\"><i class=\"visible-desktop\">, Online Marketing Expert<\/i>, Gero Wenderholm<\/span><\/span>\r\n<span class=\"Speaker\"><a href=\"\/en\/muenchen2014\/referenten\/#2494\" class=\"smallSpeakerLink\"><img class=\"small_speaker_image\" id=\"speaker_2494\" src=\"https:\/\/stuff.risingmedia.eu\/images\/speaker\/2494.jpg?d=1573039859\" align=\"left\" height=\"20\" width=\"20\" border=\"0\" \/><\/a><a href=\"\/en\/muenchen2014\/referenten\/#2494\" class=\"smallSpeakerLink\"><strong>Zineb Ait Bahajji<\/strong><\/a><span class=\"jobinesmall\"><i class=\"visible-desktop\">, Program Manager<\/i>, Google<\/span><\/span>\r\n\t\t\t<\/p>\t\t\t\r\n\t\t\t<p class=\"room\">Room: Saal 2<\/p>\r\n\t\t\t<p class=\"focus\">Focus: tba<\/p>\r\n\t\t\t<p class=\"level\">Level: tba<\/p>\r\n\t\t\t<p class=\"tags\">\r\n\t\t\t\r\n\t\t\t<span>All<\/span><span>Mobile<\/span><span>SEO<\/span>\r\n\t\t\t<\/p>\r\n\t\t<\/div>\t\r\n\t<\/div>\t\r\n\t<!-- PANEL END -->\t\t\t\r\n<\/div>\r\n<!-- SESSIONS END -->\r\n\r\n\r\n<!-- BREAK START -->\r\n<div class=\"sessions span12\">\r\n\t<div class=\"time span12\" id=\"1-1130\">\r\n\t\t<div class=\"inhalt\">\r\n\t\t\t\r\n\t\t\t11.30 am\r\n\t\t<\/div><!-- \/.inhalt -->\r\n\t<\/div><!-- \/.time -->\r\n\t\r\n\t<div class=\"break span12\" id=\"p1009\">\r\n\t\t<div class=\"inhalt\">\r\n\t\t\t\r\n\t\t\tSession Change\r\n\t\t<\/div><!-- \/.inhalt -->\r\n\t<\/div><!-- \/.time -->\r\n<\/div><!-- \/.sessions -->\r\n<!-- BREAK END -->\r\n\r\n\r\n<!-- SESSIONS START -->\r\n<div class=\"sessions span12\">\r\n\t<div class=\"time span12\" id=\"1-1135\">\r\n\t\t<div class=\"inhalt\">\r\n\t\t\t\r\n\t\t\t11.35 am\r\n\t\t<\/div>\r\n\t<\/div>\r\n\t\r\n\t<!-- PANEL START -->\r\n\t<div class=\"panel span204\" id=\"p1010\">\r\n\t\t<div class=\"inhalt\">\r\n\t\t\t<!--p class=\"extra\">[expopluslink]<\/p-->\r\n\t\t\t<p class=\"track\">Panel 1<br \/>Bootcamp\r\n\t\t\t<img src=\"https:\/\/smxmuenchen.de\/wp-content\/uploads\/2013\/12\/DE.png\" alt=\"Sessions are held in German\" title=\"Sessions are held in in German\" width=\"20\" \/>\t\r\n\t\t\t<\/p>\r\n\t\t\t<h3 class=\"title\">\r\n\t\t\t\r\n\t\t\t<a href=\"\/muenchen2014\/tag-1\/#p1010\">Search Engine Friendly Design SEFD<br  \/>Teil 1: f\u00fcr Ecommerce<br \/>Teil 2: f\u00fcr Content Provider<\/a>\r\n\t\t\t<\/h3>\r\n\t\t\t<p class=\"description\">\r\n\u201cEin gutes Webseiten Design muss Nutzer und nicht Suchmaschinen ansprechen,\u201d das ist immer noch ein h\u00e4ufiger Einwand gegen SEO. Aber die Suchmaschinen bringen viele der Nutzer auf die Seiten \u2013 zu ignorieren wie Suchmaschinen mit einer Seite interagieren, kann sich niemand mehr leisten und wenn Ihre Seite f\u00fcr Suchmaschinen nicht funktioniert, verlieren Sie viele Nutzer \u2013 Ihre potentiellen Kunden. Seiten zu gestalten, die sowohl f\u00fcr Suchmaschinen als auch f\u00fcr Nutzer attraktiv sind, ist aber heute kein Widerspruch mehr. Was die sich sowohl Google als auch die Nutzer w\u00fcnschen, erfahren Sie in dieser Session. Dabei gehen wir auch auf die Unterschiede von SEFD f\u00fcr  Shops und f\u00fcr Verlage \/ Inhalte Anbieter ein. \r\n\t\t\t<\/p>\r\n\t\t\t<p class=\"speaker\">\r\n<span class=\"Speaker\"><a href=\"\/en\/muenchen2014\/referenten\/#2574\" class=\"smallSpeakerLink\"><img class=\"small_speaker_image\" id=\"speaker_2574\" src=\"https:\/\/stuff.risingmedia.eu\/images\/speaker\/2574.jpg?d=1777023463\" align=\"left\" height=\"20\" width=\"20\" border=\"0\" \/><\/a><a href=\"\/en\/muenchen2014\/referenten\/#2574\" class=\"smallSpeakerLink\"><strong>Daniel Herndler<\/strong><\/a><span class=\"jobinesmall\"><i class=\"visible-desktop\"><\/i>, ncm - Net Communication Management GmbH<\/span><\/span>\r\n<span class=\"Speaker\"><a href=\"\/en\/muenchen2014\/referenten\/#2638\" class=\"smallSpeakerLink\"><img class=\"small_speaker_image\" id=\"speaker_2638\" src=\"https:\/\/stuff.risingmedia.eu\/images\/speaker\/2638.jpg?d=1619083425\" align=\"left\" height=\"20\" width=\"20\" border=\"0\" \/><\/a><a href=\"\/en\/muenchen2014\/referenten\/#2638\" class=\"smallSpeakerLink\"><strong>Jan Hendrik Merlin Jacob<\/strong><\/a><span class=\"jobinesmall\"><i class=\"visible-desktop\"><\/i>, Ryte<\/span><\/span>\r\n\t\t\t<\/p>\t\t\t\t\t\t\r\n\t\t\t<p class=\"room\">Room: Saal 3 <\/p>\r\n\t\t\t<p class=\"focus\">Focus: tba<\/p>\r\n\t\t\t<p class=\"level\">Level: tba<\/p>\r\n\t\t\t<p class=\"tags\">\r\n\t\t\t\r\n\t\t\t<span>All<\/span><span>SEO<\/span><span>Inhouse<\/span><span>Agency<\/span><span>Tactical \/ Hands On<\/span>\t\t\t\r\n\t\t\t<\/p>\r\n\t\t<\/div>\t\r\n\t<\/div>\t\r\n\t<!-- PANEL END -->\r\n\t\r\n\t<!-- PANEL START -->\r\n\t<div class=\"panel span204\" id=\"p1011\">\r\n\t\t<div class=\"inhalt\">\r\n\t\t\t<!--p class=\"extra\">[expopluslink]<\/p-->\r\n\t\t\t<p class=\"track\">Panel 2<br \/>SEO\r\n\t\t\t<img src=\"https:\/\/smxmuenchen.de\/wp-content\/uploads\/2013\/12\/GB.png\" alt=\"Sessions are partially or completely held in English\" title=\"Sessions are partially or completely held in English\" width=\"20\" \/><\/p>\r\n\t\t\t<h3 class=\"title\">\r\n\t\t\t\r\n\t\t\t<a href=\"\/muenchen2014\/tag-1\/#p1011\">Large Scale SEO<\/a>\r\n\t\t\t<\/h3>\r\n\t\t\t<p class=\"description\">\r\n\t\t\t\r\n\t\t\t\r\nLarge organizations face unique challenges when it comes to SEO. Multiple websites, multiple content management systems, different countries and languages\u2026the list goes on. And with increasingly strict content guidelines, it\u2019s crucial for organizations to coordinate and integrate their SEO efforts across the enterprise. In this session, speakers who have hands-on experience managing large-scale SEO efforts share best practices and offer practical advice for maximizing site visibility \u2013 and avoiding disasters.\t\t\t\r\n\t\t\t\r\n\t\t\t<\/p>\r\n\t\t\t<p class=\"speaker\">\r\n<span class=\"Speaker\"><a href=\"\/en\/muenchen2014\/referenten\/#2446\" class=\"smallSpeakerLink\"><img class=\"small_speaker_image\" id=\"speaker_2446\" src=\"https:\/\/stuff.risingmedia.eu\/images\/speaker\/2446.jpeg?d=1619438600\" align=\"left\" height=\"20\" width=\"20\" border=\"0\" \/><\/a><a href=\"\/en\/muenchen2014\/referenten\/#2446\" class=\"smallSpeakerLink\"><strong>Jordan Koene<\/strong><\/a><span class=\"jobinesmall\"><i class=\"visible-desktop\">, Strategist and Advisor<\/i>, Searchmetrics<\/span><\/span>\t\r\n<span class=\"Speaker\"><a href=\"\/en\/muenchen2014\/referenten\/#2726\" class=\"smallSpeakerLink\"><img class=\"small_speaker_image\" id=\"speaker_2726\" src=\"https:\/\/stuff.risingmedia.eu\/images\/speaker\/2726.jpg?d=1777028180\" align=\"left\" height=\"20\" width=\"20\" border=\"0\" \/><\/a><a href=\"\/en\/muenchen2014\/referenten\/#2726\" class=\"smallSpeakerLink\"><strong>Ehren Reilly<\/strong><\/a><span class=\"jobinesmall\"><i class=\"visible-desktop\">, Director of Product, SEO<\/i>, Glassdoor<\/span><\/span>\t\r\n\t\t\t<\/p>\t\t\t\t\t\t\r\n\t\t\t<p class=\"room\">Room: Saal 1<\/p>\r\n\t\t\t<p class=\"focus\">Focus: tba<\/p>\r\n\t\t\t<p class=\"level\">Level: tba<\/p>\r\n\t\t\t<p class=\"tags\">\r\n\t\t\t\r\n\t\t\t<span>Advanced<\/span><span>SEO<\/span><span>Inhouse<\/span><span>Tactical \/ Hands ON<\/span>\t\r\n\t\t\t<\/p>\r\n\t\t<\/div>\t\r\n\t<\/div>\t\r\n\t<!-- PANEL END -->\r\n\r\n\t<!-- PANEL START -->\r\n\t<div class=\"panel span204\" id=\"p1012\">\r\n\t\t<div class=\"inhalt\">\r\n\t\t\t<!--p class=\"extra\">[expopluslink]<\/p-->\r\n\t\t\t<p class=\"track\">Panel 3<br \/>SEA <img src=\"https:\/\/smxmuenchen.de\/wp-content\/uploads\/2013\/12\/GB.png\" alt=\"Sessions are partially or completely held in English\" title=\"Sessions are partially or completely held in English\" width=\"20\" \/><\/p>\r\n\t\t\t<h3 class=\"title\">\r\n\t\t\t\r\n\t\t\t<a href=\"\/en\/muenchen2014\/tag-1\/#p1012\">SEA 2014 &#8211; putting the puzzle pieces together<\/a>\r\n\t\t\t<\/h3>\r\n\t\t\t<p class=\"description\">\r\n\t\t\t\r\n\t\t\t\r\nSEA doesn\u2018t deliver the big news such as Pinguin, Panda and Hummingbird, but there are many small changes and updates, that in sum prove to deliver quite some complexity.  Enhanced Campaigns, new Retargeting options, dynamic PLAs combined with Keword Advertising, new automation possibilities. Get on top of all these changes &#8211; in this session we will show you the most important new features and changes in Google AdWords, that you should embrace.\r\n\t\t\t\r\n\t\t\t<\/p>\r\n\t\t\t<p class=\"speaker\">\r\n\t\t\t<span class=\"Speaker\"><a href=\"\/en\/muenchen2014\/referenten\/#656\" class=\"smallSpeakerLink\"><img class=\"small_speaker_image\" id=\"speaker_656\" src=\"https:\/\/stuff.risingmedia.eu\/images\/speaker\/656.jpg?d=1552058896\" align=\"left\" height=\"20\" width=\"20\" border=\"0\" \/><\/a><a href=\"\/en\/muenchen2014\/referenten\/#656\" class=\"smallSpeakerLink\"><strong>Brad Geddes<\/strong><\/a><span class=\"jobinesmall\"><i class=\"visible-desktop\">, Co-Founder<\/i>, Adalysis<\/span><\/span>\t\t\t\r\n\t\t\t<\/p>\t\t\t\t\t\t\r\n\t\t\t<p class=\"room\">Room: Saal 5<\/p>\r\n\t\t\t<p class=\"focus\">Focus: tba<\/p>\r\n\t\t\t<p class=\"level\">Level: tba<\/p>\r\n\t\t\t<p class=\"tags\">\r\n\t\t\t\r\n\t\t\t<span>All<\/span><span>SEA<\/span><span>Inhouse<\/span><span>Agency<\/span><span>Tactical \/ Hands On<\/span>\r\n\t\t\t<\/p>\r\n\t\t<\/div>\t\r\n\t<\/div>\t\r\n\t<!-- PANEL END -->\r\n\t\r\n\t<!-- PANEL START -->\r\n\t<div class=\"panel span204\" id=\"p1013\">\r\n\t\t<div class=\"inhalt\">\r\n\t\t\t<!--p class=\"extra\">[expopluslink]<\/p-->\r\n\t\t\t<p class=\"track\">Panel 4<br \/>Analytics &#038; Data\r\n\t\t\t<img src=\"https:\/\/smxmuenchen.de\/wp-content\/uploads\/2013\/12\/DE.png\" alt=\"Sessions are held in German\" title=\"Sessions are held in in German\" width=\"20\" \/>\t\r\n\t\t\t<\/p>\r\n\t\t\t<h3 class=\"title\">\r\n\t\t\t\r\n\t\t\t<a href=\"\/muenchen2014\/tag-1\/#p1013\">r&radic;n &minus; 2\/&radic;1-r&sup2; = ????<br \/>\r\nStatistik und Daten-Analysen f\u00fcr Marketer<\/a>\r\n\t\t\t<\/h3>\r\n\t\t\t<p class=\"description\">\r\nRegressionsanalyse, Korrelationsanalyse, Zeitreihenanalyse oder Konfidenzintervalle&#8230; viel davon haben wir nur in der Schule oder im Studium in Statistik gelernt.  In einer datenbasierten Marketingwelt aber wird all das immer wichtiger. In dieser Session erkl\u00e4ren wir Ihnen, worauf es f\u00fcr Online Marketer im Datenwald ankommt und welches Statistik 1&#215;1 f\u00fcr die Conversion Optimierung, f\u00fcr Google AdWords oder f\u00fcr die Web Analyse wichtig ist.\r\n\t\t\t<\/p>\r\n\t\t\t<p class=\"speaker\">\r\n<span class=\"Speaker\"><a href=\"\/en\/muenchen2014\/referenten\/#2479\" class=\"smallSpeakerLink\"><img class=\"small_speaker_image\" id=\"speaker_2479\" src=\"https:\/\/stuff.risingmedia.eu\/images\/speaker\/2479.jpg?d=1777291255\" align=\"left\" height=\"20\" width=\"20\" border=\"0\" \/><\/a><a href=\"\/en\/muenchen2014\/referenten\/#2479\" class=\"smallSpeakerLink\"><strong>Markus Uhl<\/strong><\/a><span class=\"jobinesmall\"><i class=\"visible-desktop\"><\/i>, Cond\u00e9 Nast Verlag GmbH<\/span><\/span>\t\r\n<span class=\"Speaker\"><a href=\"\/en\/muenchen2014\/referenten\/#925\" class=\"smallSpeakerLink\"><img class=\"small_speaker_image\" id=\"speaker_925\" src=\"https:\/\/stuff.risingmedia.eu\/images\/speaker\/925.jpg?d=1762248498\" align=\"left\" height=\"20\" width=\"20\" border=\"0\" \/><\/a><a href=\"\/en\/muenchen2014\/referenten\/#925\" class=\"smallSpeakerLink\"><strong>Dr. Andreas Stadie<\/strong><\/a><span class=\"jobinesmall\"><i class=\"visible-desktop\">, Head of Analytics & Chief Product Owner<\/i>, EnBW<\/span><\/span>\t\r\n\t\t\t<\/p>\t\t\t\t\t\t\r\n\t\t\t<p class=\"room\">Room: Saal 4<\/p>\r\n\t\t\t<p class=\"focus\">Focus: tba<\/p>\r\n\t\t\t<p class=\"level\">Level: tba<\/p>\r\n\t\t\t<p class=\"tags\">\r\n\t\t\t\r\n\t\t\t<span>All<\/span><span>Inhouse<\/span><span>Agency<\/span><span>Buisness<\/span><span>Tactical \/ Hands On<\/span>\r\n\t\t\t<\/p>\r\n\t\t<\/div>\t\r\n\t<\/div>\t\r\n\t<!-- PANEL END -->\t\r\n\t\r\n\t<!-- PANEL START -->\r\n\t<div class=\"panel span204\" id=\"p1014\">\r\n\t\t<div class=\"inhalt\">\r\n\t\t\t<!--p class=\"extra\">[expopluslink]<\/p-->\r\n\t\t\t<p class=\"track\">Panel 5<br \/>SoLoMo\r\n\t\t\t<img src=\"https:\/\/smxmuenchen.de\/wp-content\/uploads\/2013\/12\/DE.png\" alt=\"Sessions are held in German\" title=\"Sessions are held in in German\" width=\"20\" \/>\t\r\n\t\t\t<\/p>\r\n\t\t\t<h3 class=\"title\">\r\n\t\t\t\r\n\t\t\t<a href=\"\/muenchen2014\/tag-1\/#p1014\">Facebook Newsfeed Optimierung: Gef\u00e4llt mir<\/a>\r\n\t\t\t<\/h3>\r\n\t\t\t<p class=\"description\">\r\nInternet-Nutzer verbringen bis zu 25% ihrer Online-Zeit auf Facebook und davon ein Drittel mit dem Facebook Newsfeed. Doch nur 16% der Facebook Posts einer Unternehmensseite erreichen \u00fcberhaupt die Fans. Schuld ist der EdgeRank-Algorithmus, der die Reichweite eines Postings aufgrund seiner sozialen Relevanz und Aktualit\u00e4t steuert. Diese Session beantwortet die Fragen \u201eWie funktioniert der EdgeRank-Algorithmus und Newsfeed-Optimierung?\u201c und \u201eWas steckt hinter dem Last Actor Prinzip und dem Story Bumbing?\u201c\r\n\t\t\t<\/p>\r\n\t\t\t<p class=\"speaker\">\r\n<span class=\"Speaker\"><a href=\"\/en\/muenchen2014\/referenten\/#1095\" class=\"smallSpeakerLink\"><img class=\"small_speaker_image\" id=\"speaker_1095\" src=\"https:\/\/stuff.risingmedia.eu\/images\/speaker\/1095.jpg?d=1560859081\" align=\"left\" height=\"20\" width=\"20\" border=\"0\" \/><\/a><a href=\"\/en\/muenchen2014\/referenten\/#1095\" class=\"smallSpeakerLink\"><strong>Martin Szugat<\/strong><\/a><span class=\"jobinesmall\"><i class=\"visible-desktop\">, Founder & Managing Director<\/i>, Datentreiber GmbH<\/span><\/span>\t\t\t\r\n\t\t\t<\/p>\t\t\t\t\t\t\r\n\t\t\t<p class=\"room\">Room: Saal 2<\/p>\r\n\t\t\t<p class=\"focus\">Focus: tba<\/p>\r\n\t\t\t<p class=\"level\">Level: tba<\/p>\r\n\t\t\t<p class=\"tags\">\r\n\t\t\t\r\n\t\t\t<span>Advanced<\/span><span>Social<\/span><span>Mobil<\/span><span>Inhouse<\/span><span>Agency<\/span><span>Tactical \/ Hands On<\/span>\r\n\t\t\t<\/p>\r\n\t\t<\/div>\t\r\n\t<\/div>\t\r\n\t<!-- PANEL END -->\t\r\n\t\t\r\n<\/div>\r\n<!-- SESSIONS END -->\r\n\r\n\r\n<!-- BREAK START -->\r\n<div class=\"sessions span12\">\r\n\t<div class=\"time span12\" id=\"1-1230\">\r\n\t\t<div class=\"inhalt\">\r\n\t\t\t\r\n\t\t\t12.30 pm\r\n\t\t<\/div><!-- \/.inhalt -->\r\n\t<\/div><!-- \/.time -->\r\n\t\r\n\t<div class=\"break span12\" id=\"p1015\">\r\n\t\t<div class=\"inhalt\">\r\n\t\t\t\r\n\t\t\tLunch\r\n\t\t<\/div><!-- \/.inhalt -->\r\n\t<\/div><!-- \/.time -->\r\n<\/div><!-- \/.sessions -->\r\n<!-- BREAK END -->\r\n\r\n\r\n<!-- KEYNOTE START -->\r\n<div class=\"sessions span12\">\r\n\r\n\t<div class=\"time span12\" id=\"1-1400\">\r\n\t\t<div class=\"inhalt\">\r\n\t\t\t\r\n\t\t\t2.00 pm\r\n\t\t<\/div><!-- \/.inhalt -->\r\n\t<\/div><!-- \/.time -->\r\n\t\r\n\t<div class=\"keynote span12\" id=\"p1016\">\r\n\t\t<div class=\"inhalt\">\r\n\t\t\t<p class=\"extra\">[expopluslink]<\/p>\r\n\t\t\t<p class=\"track\">\r\n\t\t\t\r\n\t\t\tKeynote with Frederick Vallaeys: <img src=\"https:\/\/smxmuenchen.de\/wp-content\/uploads\/2013\/12\/GB.png\" alt=\"Sessions are partially or completely held in English\" title=\"Sessions are partially or completely held in English\" width=\"20\" \/>\r\n\t\t\t<\/p>\r\n\t\t\t<h3 class=\"title\">\r\n\t\t\t\r\n\t\t\t<a href=\"\/en\/muenchen2014\/tag-1\/#p1016\">The 3 Habits of Highly Effective Online Marketers<\/a>\r\n\t\t\t<\/h3>\r\n\t\t\t<p class=\"description\">\r\n\t\t\t\r\n\t\t\t\r\n&#8220;The 3 Habits of Highly Effective Online Marketers&#8221;\r\nLearn how to become a better online marketer by leveraging the latest tools and technologies to help you manage accounts and drive profits for your company. This session will cover the latest trends in AdWords; ideas for workflows and optimization tips to help improve results; and ways to automate those all-important but tedious tasks to keep your account humming.\t\t\t\r\n\t\t\t\r\n\t\t\t<\/p>\r\n\t\t\t<p class=\"speaker\">\r\n\t\t\t<span class=\"Speaker\"><a href=\"\/en\/muenchen2014\/referenten\/#2343\" class=\"smallSpeakerLink\"><img class=\"small_speaker_image\" id=\"speaker_2343\" src=\"https:\/\/stuff.risingmedia.eu\/images\/speaker\/2343.jpg?d=1623664357\" align=\"left\" height=\"20\" width=\"20\" border=\"0\" \/><\/a><a href=\"\/en\/muenchen2014\/referenten\/#2343\" class=\"smallSpeakerLink\"><strong>Frederick Vallaeys<\/strong><\/a><span class=\"jobinesmall\"><i class=\"visible-desktop\">, Co-Founder and CEO<\/i>, Optmyzr<\/span><\/span>\r\n\t\t\t<\/p>\r\n\t\t\t<p class=\"room\">Room: Saal 1<\/p>\r\n\t\t\t<p class=\"focus\">Focus: tba<\/p>\r\n\t\t\t<p class=\"level\">Level: tba<\/p>\r\n\t\t\t<p class=\"tags\">\r\n\t\t\t\r\n\t\t\t<span>Business<\/span><span>Inspirational<\/span><span>Inouse<\/span><span>Agency<\/span>\t\r\n\t\t\t<\/p>\r\n\t\t<\/div><!-- \/.inhalt -->\r\n\t<\/div><!-- \/.time -->\r\n<\/div><!-- \/.sessions -->\r\n<!-- KEYNOTE END -->\r\n\r\n\r\n<!-- BREAK START -->\r\n<div class=\"sessions span12\">\r\n\t<div class=\"time span12\" id=\"1-1500\">\r\n\t\t<div class=\"inhalt\">\r\n\t\t\t\r\n\t\t\t3.00 pm\r\n\t\t<\/div><!-- \/.inhalt -->\r\n\t<\/div><!-- \/.time -->\r\n\t\r\n\t<div class=\"break span12\" id=\"p1017\">\r\n\t\t<div class=\"inhalt\">\r\n\t\t\t\r\n\t\t\tAfternoon Break\r\n\t\t<\/div><!-- \/.inhalt -->\r\n\t<\/div><!-- \/.time -->\r\n<\/div><!-- \/.sessions -->\r\n<!-- BREAK END -->\r\n\r\n\r\n<!-- SESSIONS START -->\r\n<div class=\"sessions span12\">\r\n\t<div class=\"time span12\" id=\"1-1530\">\r\n\t\t<div class=\"inhalt\">\r\n\t\t\t\r\n\t\t\t3.30 pm\r\n\t\t<\/div>\r\n\t<\/div>\r\n\t\r\n\t<!-- PANEL START -->\r\n\t<div class=\"panel span204\" id=\"p1018\">\r\n\t\t<div class=\"inhalt\">\r\n\t\t\t<!--p class=\"extra\">[expopluslink]<\/p-->\r\n\t\t\t<p class=\"track\">\t\t\t\r\n\t\t\t\r\n\t\t\tPanel 1<br \/>Bootcamp <img src=\"https:\/\/smxmuenchen.de\/wp-content\/uploads\/2013\/12\/GB.png\" alt=\"Sessions are partially or completely held in English\" title=\"Sessions are partially or completely held in English\" width=\"20\" \/>\t\t\t\r\n\t\t\t<\/p>\r\n\t\t\t<h3 class=\"title\">\r\n\t\t\t\r\n\t\t\t<a href=\"\/en\/muenchen2014\/tag-1\/#p1018\">Link Audits \u2013 the best time is now<\/a>\r\n\t\t\t<\/h3>\r\n\t\t\t<p class=\"description\">\r\nTalk about inconsistencies! How is it possible that your spammy competitors may not get hit by Penguin &#038; Co. yet you may be dropping? Be clever and audit your links before you get hit. In this session we will discuss the What, Why and How to for link audits. You will learn a  5 step link audit \/ clean up process, which tools you can use and the next stage post clean up. We will also explain the difference between manual and algorithmic penalties.\t\t\t\t\t\t\r\n\t\t\t<\/p>\r\n\t\t\t<p class=\"speaker\">\r\n\t\t\t<span class=\"Speaker\"><a href=\"\/en\/muenchen2014\/referenten\/#2181\" class=\"smallSpeakerLink\"><img class=\"small_speaker_image\" id=\"speaker_2181\" src=\"https:\/\/stuff.risingmedia.eu\/images\/speaker\/2181.jpg?d=1700125879\" align=\"left\" height=\"20\" width=\"20\" border=\"0\" \/><\/a><a href=\"\/en\/muenchen2014\/referenten\/#2181\" class=\"smallSpeakerLink\"><strong>Gareth Hoyle<\/strong><\/a><span class=\"jobinesmall\"><i class=\"visible-desktop\">, Managing Director<\/i>, Marketing Signals<\/span><\/span>\r\n\t\t\t<\/p>\t\t\t\t\t\t\r\n\t\t\t<p class=\"room\">Room: Saal 3<\/p>\r\n\t\t\t<p class=\"focus\">Focus: tba<\/p>\r\n\t\t\t<p class=\"level\">Level: tba<\/p>\r\n\t\t\t<p class=\"tags\">\r\n\t\t\t\r\n\t\t\t<span>All<\/span><span>Inhouse<\/span><span>Agency<\/span><span>Tactical \/ Hands On<\/span>\r\n\t\t\t<\/p>\r\n\t\t<\/div>\t\r\n\t<\/div>\t\r\n\t<!-- PANEL END -->\r\n\t\r\n\t<!-- PANEL START -->\r\n\t<div class=\"panel span204\" id=\"p1019\">\r\n\t\t<div class=\"inhalt\">\r\n\t\t\t<!--p class=\"extra\">[expopluslink]<\/p-->\r\n\t\t\t<p class=\"track\">Panel 2<br \/>SEO\r\n\t\t\t<img src=\"https:\/\/smxmuenchen.de\/wp-content\/uploads\/2013\/12\/DE.png\" alt=\"Sessions are held in German\" title=\"Sessions are held in in German\" width=\"20\" \/>\t\t\t\t\r\n\t\t\t<\/p>\r\n\t\t\t<h3 class=\"title\">\r\n\t\t\t\r\n\t\t\t<a href=\"\/muenchen2014\/tag-1\/#p1019\">Hummingbird, Google Now und Knowledge Graph: Wie Google von der Suchmaschine zur wirklichen Antwortmaschine wird.<\/a>\r\n\t\t\t<\/h3>\r\n\t\t\t<p class=\"description\">\r\nWir denken bei Suche immer an Suchbegriffe mit klarer Bedeutung, und das funktoniert in der Regel auch gut. Was aber passiert, wenn der Suchbegriff unterschiedliche Bedeutungen hat? &#8220;Entity search&#8221; soll sprachliche Unklarheiten besser interpretieren, indem eine Datenbank mit Fakten zu spezifischen, einizgartigen Objekten (Menschen, Orte, Unternehmen, Veranstaltungen etc.) erstellt wird. Der Google Knowledge Graph ist ein Beispiel f\u00fcr eine Entity Search aber auch die seit Mai 2013 auf Google verf\u00fcgbare \u201cConversational Search\u201d . In dieser Session diskutieren unsere Experten die Auswirkungen von Entity Search auf SEO Strategeien und auf was Sie sich unbedingt vorbereiten sollten, damit dieser Trend Sie nicht \u00fcberrollt\r\n\t\t\t<\/p>\r\n\t\t\t<p class=\"speaker\">\r\n\t\t\t<span class=\"Speaker\"><a href=\"\/en\/muenchen2014\/referenten\/#83\" class=\"smallSpeakerLink\"><img class=\"small_speaker_image\" id=\"speaker_83\" src=\"https:\/\/stuff.risingmedia.eu\/images\/speaker\/83.jpg?d=1552061056\" align=\"left\" height=\"20\" width=\"20\" border=\"0\" \/><\/a><a href=\"\/en\/muenchen2014\/referenten\/#83\" class=\"smallSpeakerLink\"><strong>Marcus Tandler<\/strong><\/a><span class=\"jobinesmall\"><i class=\"visible-desktop\">, Gr\u00fcnder und Chief Evangelist<\/i>, Ryte<\/span><\/span>\r\n\t\t\t<\/p>\t\t\t\t\t\t\r\n\t\t\t<p class=\"room\">Room: Saal 1<\/p>\r\n\t\t\t<p class=\"focus\">Focus: tba<\/p>\r\n\t\t\t<p class=\"level\">Level: tba<\/p>\r\n\t\t\t<p class=\"tags\">\r\n\t\t\t\r\n\t\t\t<span>All<\/span><span>SEO<\/span><span>Inhouse<\/span><span>Agency<\/span><span>Strategic<\/span>\r\n\t\t\t<\/p>\r\n\t\t<\/div>\t\r\n\t<\/div>\t\r\n\t<!-- PANEL END -->\r\n\r\n\t<!-- PANEL START -->\r\n\t<div class=\"panel span204\" id=\"p1020\">\r\n\t\t<div class=\"inhalt\">\r\n\t\t\t<!--p class=\"extra\">[expopluslink]<\/p-->\r\n\t\t\t<p class=\"track\">\r\n\t\t\t\r\n\t\t\tPanel 3<br \/>SEA <img src=\"https:\/\/smxmuenchen.de\/wp-content\/uploads\/2013\/12\/GB.png\" alt=\"Sessions are partially or completely held in English\" title=\"Sessions are partially or completely held in English\" width=\"20\" \/>\t\t\t\t\r\n\t\t\t<\/p>\r\n\t\t\t<h3 class=\"title\">\r\n\t\t\t\r\n\t\t\t<a href=\"\/en\/muenchen2014\/tag-1\/#p1020\">AdWords automation for the experienced SEA experts<\/a>\t\t\t\r\n\t\t\t<\/h3>\r\n\t\t\t<p class=\"description\">\r\n\t\t\t\r\n\t\t\t\r\nAll successful AdWords advertisers have their own secret sauce for managing accounts but this often involves tedious and repetitive work. Learn how to automate your own secret sauce using free automation tools available directly inside AdWords. From new bid management techniques, to automated rules to advanced AdWords Scripts, you\u2019ll learn about the tools at your disposal to free up your valuable time. We\u2019ll look at examples of automations to help you see account issues quickly, and ways to be proactive in managing an account to its optimal performance. Which tasks should be automated and where is human intervention still a must? What tools are available? Come to this session and get the answers.\t\t\t\r\n\t\t\t\r\n\t\t\t<\/p>\r\n\t\t\t<p class=\"speaker\">\r\n<span class=\"Speaker\"><a href=\"\/en\/muenchen2014\/referenten\/#656\" class=\"smallSpeakerLink\"><img class=\"small_speaker_image\" id=\"speaker_656\" src=\"https:\/\/stuff.risingmedia.eu\/images\/speaker\/656.jpg?d=1552058896\" align=\"left\" height=\"20\" width=\"20\" border=\"0\" \/><\/a><a href=\"\/en\/muenchen2014\/referenten\/#656\" class=\"smallSpeakerLink\"><strong>Brad Geddes<\/strong><\/a><span class=\"jobinesmall\"><i class=\"visible-desktop\">, Co-Founder<\/i>, Adalysis<\/span><\/span>\t\r\n<span class=\"Speaker\"><a href=\"\/en\/muenchen2014\/referenten\/#2343\" class=\"smallSpeakerLink\"><img class=\"small_speaker_image\" id=\"speaker_2343\" src=\"https:\/\/stuff.risingmedia.eu\/images\/speaker\/2343.jpg?d=1623664357\" align=\"left\" height=\"20\" width=\"20\" border=\"0\" \/><\/a><a href=\"\/en\/muenchen2014\/referenten\/#2343\" class=\"smallSpeakerLink\"><strong>Frederick Vallaeys<\/strong><\/a><span class=\"jobinesmall\"><i class=\"visible-desktop\">, Co-Founder and CEO<\/i>, Optmyzr<\/span><\/span>\t\t\t\r\n\t\t\t<\/p>\t\t\t\t\t\t\r\n\t\t\t<p class=\"room\">Room: Saal 5<\/p>\r\n\t\t\t<p class=\"focus\">Focus: tba<\/p>\r\n\t\t\t<p class=\"level\">Level: tba<\/p>\r\n\t\t\t<p class=\"tags\">\r\n\t\t\t\r\n\t\t\t<span>Advanced<\/span><span>SEA<\/span><span>Inhouse<\/span><span>Agency<\/span><span>Tactical \/ Hands On<\/span>\r\n\t\t\t<\/p>\r\n\t\t<\/div>\t\r\n\t<\/div>\t\r\n\t<!-- PANEL END -->\r\n\t\r\n\t<!-- PANEL START -->\r\n\t<div class=\"panel span204\" id=\"p1021\">\r\n\t\t<div class=\"inhalt\">\r\n\t\t\t<!--p class=\"extra\">[expopluslink]<\/p-->\r\n\t\t\t<p class=\"track\">\r\n\t\t\tPanel 4<br \/>Analytics &#038; Data\r\n\t\t\t<img src=\"https:\/\/smxmuenchen.de\/wp-content\/uploads\/2013\/12\/DE.png\" alt=\"Sessions are held in German\" title=\"Sessions are held in in German\" width=\"20\" \/>\t\t\t\t\r\n\t\t\t<\/p>\r\n\t\t\t<h3 class=\"title\"><a href=\"\/muenchen2014\/tag-1\/#p1021\">Customer Journey &#8211; Reise in die Marketingoptimierung<\/a><\/h3>\r\n\t\t\t<p class=\"description\">\r\nMulti-Channel und Multi-Device: TV, Radio, Suche oder Social Media, bevor ein Nutzer heute kauft informiert er sich \u00fcber sein Tablet, seinen PC oder sein Smartphone. Zu verstehen welcher Kanal und welches Device, welchen Einfluss auf den Kaufprozess hat wird zunehmend wichtiger f\u00fcr die Optimierung der einzelnen Medien. In dieser Session geben wir Ihnen den \u00dcberblick:  welche Kan\u00e4le sollten Sie wie und wann tracken und wie messen Sie die Offline Kan\u00e4le? Was passiert, wenn Sie alle Zahlen und Reports haben? Wie k\u00f6nnen Sie die Customer Journey  zur Budget-Allocation einsetzen und welche Auswirkungen hat diese auf Ihre SEA\/SEO Kampagnen? Hier holen Sie sich die Antworten.\r\n\t\t\t<\/p>\t\r\n\t\t\t<p class=\"speaker\">\r\n<span class=\"Speaker\"><a href=\"\/en\/muenchen2014\/referenten\/#711\" class=\"smallSpeakerLink\"><img class=\"small_speaker_image\" id=\"speaker_711\" src=\"https:\/\/stuff.risingmedia.eu\/images\/speaker\/711.jpg?d=1777306567\" align=\"left\" height=\"20\" width=\"20\" border=\"0\" \/><\/a><a href=\"\/en\/muenchen2014\/referenten\/#711\" class=\"smallSpeakerLink\"><strong>Siegfried Stepke<\/strong><\/a><span class=\"jobinesmall\"><i class=\"visible-desktop\"><\/i>, e-dialog<\/span><\/span>\r\n<span class=\"Speaker\"><a href=\"\/en\/muenchen2014\/referenten\/#157\" class=\"smallSpeakerLink\"><img class=\"small_speaker_image\" id=\"speaker_157\" src=\"https:\/\/stuff.risingmedia.eu\/images\/speaker\/157.jpg?d=1636982350\" align=\"left\" height=\"20\" width=\"20\" border=\"0\" \/><\/a><a href=\"\/en\/muenchen2014\/referenten\/#157\" class=\"smallSpeakerLink\"><strong>Oliver Zenglein<\/strong><\/a><span class=\"jobinesmall\"><i class=\"visible-desktop\">, CEO<\/i>, THE BOUTIQUE AGENCY<\/span><\/span>\r\n\t\t\t<\/p>\t\t\t\t\t\r\n\t\t\t<p class=\"room\">Room: Saal 4<\/p>\r\n\t\t\t<p class=\"focus\">Focus: tba<\/p>\r\n\t\t\t<p class=\"level\">Level: tba<\/p>\r\n\t\t\t<p class=\"tags\">\r\n\t\t\t\r\n\t\t\t<span>All<\/span><span>SEA<\/span><span>SEO<\/span><span>Inhouse<\/span><span>Agency<\/span><span>Business<\/span><span>Tactical \/ Hands On<\/span>\t\r\n\t\t\t<\/p>\r\n\t\t<\/div>\t\r\n\t<\/div>\t\r\n\t<!-- PANEL END -->\t\r\n\t\r\n\t<!-- PANEL START -->\r\n\t<div class=\"panel span204\" id=\"p1022\">\r\n\t\t<div class=\"inhalt\">\r\n\t\t\t<!--p class=\"extra\">[expopluslink]<\/p-->\r\n\t\t\t<p class=\"track\">Panel 5<br \/>SoLoMo\r\n\t\t\t<img src=\"https:\/\/smxmuenchen.de\/wp-content\/uploads\/2013\/12\/DE.png\" alt=\"Sessions are held in German\" title=\"Sessions are held in in German\" width=\"20\" \/>\t\t\t\t\r\n\t\t\t<\/p>\r\n\t\t\t<h3 class=\"title\"><a href=\"\/muenchen2014\/tag-1\/#p1022\">Google AdWords: Erfolgstaktiken f\u00fcr geographisches Targeting<\/a><\/h3>\r\n\t\t\t<p class=\"description\">\r\nGeo-Targeting kann sich auf ein ganzes Land beziehen oder auch nur auf Ihre unmittelbare Nachbarschaft. Sie definieren, welche Nutzer in welcher Region erreicht werden sollen. In Kombination mit erweiterten Kampagnen, effektiven Taktiken und den richtigen Strategien kommen Sie ihrem Nutzer noch n\u00e4her und maximieren Ihren ROI. In dieser Session steigen wir tief ein in die Geo-Targeting Funktionen von Google und diskutieren Vor- und Nachteile von Geo Opt-In oder Opt-Out Strategien.\r\n\t\t\t<\/p>\r\n\t\t\t<p class=\"speaker\">\r\n\t\t\t<span class=\"Speaker\"><a href=\"\/en\/muenchen2014\/referenten\/#101\" class=\"smallSpeakerLink\"><img class=\"small_speaker_image\" id=\"speaker_101\" src=\"https:\/\/stuff.risingmedia.eu\/images\/speaker\/101.jpg?d=1454274929\" align=\"left\" height=\"20\" width=\"20\" border=\"0\" \/><\/a><a href=\"\/en\/muenchen2014\/referenten\/#101\" class=\"smallSpeakerLink\"><strong>Evert Veldhuijzen<\/strong><\/a><span class=\"jobinesmall\"><i class=\"visible-desktop\">, Managing Partner<\/i>, The Reach Group GmbH<\/span><\/span>\t\t\t\r\n\t\t\t<\/p>\t\t\t\t\t\t\r\n\t\t\t<p class=\"room\">Room: Saal 2 <\/p>\r\n\t\t\t<p class=\"focus\">Focus: tba<\/p>\r\n\t\t\t<p class=\"level\">Level: tba<\/p>\r\n\t\t\t<p class=\"tags\">\r\n\t\t\t\r\n\t\t\t<span>Advanced<\/span><span>SEA<\/span><span>Local<\/span><span>Inhouse<\/span><span>Agency<\/span><span>Tactical \/ Hands On<\/span>\r\n\t\t\t<\/p>\r\n\t\t<\/div>\t\r\n\t<\/div>\t\r\n\t<!-- PANEL END -->\t\r\n\t\t\r\n<\/div>\r\n<!-- SESSIONS END -->\r\n\r\n\r\n<!-- BREAK START -->\r\n<div class=\"sessions span12\">\r\n\t<div class=\"time span12\" id=\"1-1630\">\r\n\t\t<div class=\"inhalt\">\r\n\t\t\t\r\n\t\t\t4.30 pm\r\n\t\t<\/div><!-- \/.inhalt -->\r\n\t<\/div><!-- \/.time -->\r\n\t\r\n\t<div class=\"break span12\" id=\"p1023\">\r\n\t\t<div class=\"inhalt\">\r\n\t\t\t\r\n\t\t\tSession Change<br \/>\r\n<span style=\"color: #ff0000;\">Attention! Room change in panel 1, 2, 3 and 4<\/span>\r\n\t\t<\/div><!-- \/.inhalt -->\r\n\t<\/div><!-- \/.time -->\r\n<\/div><!-- \/.sessions -->\r\n<!-- BREAK END -->\r\n\r\n\r\n<!-- SESSIONS START -->\r\n<div class=\"sessions span12\">\r\n\t<div class=\"time span12\" id=\"1-1635\">\r\n\t\t<div class=\"inhalt\">\r\n\t\t\t\r\n\t\t\t4.35 pm\r\n\t\t<\/div>\r\n\t<\/div>\r\n\t\r\n\t<!-- PANEL START -->\r\n\t<div class=\"panel span204\" id=\"p1024\">\r\n\t\t<div class=\"inhalt\">\r\n\t\t\t<!--p class=\"extra\">[expopluslink]<\/p-->\r\n\t\t\t<p class=\"track\">\r\n\t\t\t\r\n\t\t\tPanel 1<br \/>Bootcamp <img src=\"https:\/\/smxmuenchen.de\/wp-content\/uploads\/2013\/12\/GB.png\" alt=\"Sessions are partially or completely held in English\" title=\"Sessions are partially or completely held in English\" width=\"20\" \/>\t\t\t\t\r\n\t\t\t<\/p>\r\n\t\t\t<h3 class=\"title\">\r\n\t\t\t\r\n\t\t\t<a href=\"\/en\/muenchen2014\/tag-1\/#p1024\">Webmasters on the Roof All-Star Panel<\/a>\t\t\t\r\n\t\t\t<\/h3>\r\n\t\t\t<p class=\"description\">\r\n\t\t\t\r\n\t\t\t\r\nFasten your seat belts, sit baack and relax \u2013 the Webmasters on the Roof Jumbo is about to take off again, when Mediadonis &#038; guests are airing live from SMX Munich. As it is tradition we start with a recap: what happend the last 12 month, did Google surprise us with the launch of Hummingbird or has nothing really changed? And we continue with the future: how should SEOs prepare for for the next year? More topics will be announced shortly before SMX Munich. WOTR will bring you not only the hottest topics but also a lot of fun.\t\t\t\r\n\t\t\t\r\n\t\t\t<\/p>\r\n\t\t\t<p class=\"speaker\">\r\n<span class=\"Speaker\"><a href=\"\/en\/muenchen2014\/referenten\/#83\" class=\"smallSpeakerLink\"><img class=\"small_speaker_image\" id=\"speaker_83\" src=\"https:\/\/stuff.risingmedia.eu\/images\/speaker\/83.jpg?d=1552061056\" align=\"left\" height=\"20\" width=\"20\" border=\"0\" \/><\/a><a href=\"\/en\/muenchen2014\/referenten\/#83\" class=\"smallSpeakerLink\"><strong>Marcus Tandler<\/strong><\/a><span class=\"jobinesmall\"><i class=\"visible-desktop\">, Gr\u00fcnder und Chief Evangelist<\/i>, Ryte<\/span><\/span>\r\n<span class=\"Speaker\"><a href=\"\/en\/muenchen2014\/referenten\/#149\" class=\"smallSpeakerLink\"><img class=\"small_speaker_image\" id=\"speaker_149\" src=\"https:\/\/stuff.risingmedia.eu\/images\/speaker\/149.jpg?d=1552063287\" align=\"left\" height=\"20\" width=\"20\" border=\"0\" \/><\/a><a href=\"\/en\/muenchen2014\/referenten\/#149\" class=\"smallSpeakerLink\"><strong>Rand Fishkin<\/strong><\/a><span class=\"jobinesmall\"><i class=\"visible-desktop\">, Founder<\/i>, SparkToro<\/span><\/span>\r\n<span class=\"Speaker\"><a href=\"\/en\/muenchen2014\/referenten\/#200\" class=\"smallSpeakerLink\"><img class=\"small_speaker_image\" id=\"speaker_200\" src=\"https:\/\/stuff.risingmedia.eu\/images\/speaker\/200.jpg?d=1652862698\" align=\"left\" height=\"20\" width=\"20\" border=\"0\" \/><\/a><a href=\"\/en\/muenchen2014\/referenten\/#200\" class=\"smallSpeakerLink\"><strong>Marcus Tober<\/strong><\/a><span class=\"jobinesmall\"><i class=\"visible-desktop\">, Head of Enterprise Solutions<\/i>, SEMrush<\/span><\/span>\r\n<span class=\"Speaker\"><a href=\"\/en\/muenchen2014\/referenten\/#402\" class=\"smallSpeakerLink\"><img class=\"small_speaker_image\" id=\"speaker_402\" src=\"https:\/\/stuff.risingmedia.eu\/images\/speaker\/402.jpg?d=1513927619\" align=\"left\" height=\"20\" width=\"20\" border=\"0\" \/><\/a><a href=\"\/en\/muenchen2014\/referenten\/#402\" class=\"smallSpeakerLink\"><strong>Karl Kratz<\/strong><\/a><span class=\"jobinesmall\"><i class=\"visible-desktop\">, Owner<\/i>, Karl Kratz Onlinemarketing<\/span><\/span>\r\n<span class=\"Speaker\"><a href=\"\/en\/muenchen2014\/referenten\/#580\" class=\"smallSpeakerLink\"><img class=\"small_speaker_image\" id=\"speaker_580\" src=\"https:\/\/stuff.risingmedia.eu\/images\/speaker\/580.jpg?d=1777284437\" align=\"left\" height=\"20\" width=\"20\" border=\"0\" \/><\/a><a href=\"\/en\/muenchen2014\/referenten\/#580\" class=\"smallSpeakerLink\"><strong>Jonas Weber<\/strong><\/a><span class=\"jobinesmall\"><i class=\"visible-desktop\">, Managing Director<\/i>, webhelps! Online Marketing GmbH<\/span><\/span>\r\n\t\t\t<\/p>\t\t\t\t\t\t\r\n\t\t\t<p class=\"room\">Room: Saal 1<\/p>\r\n\t\t\t<p class=\"focus\">Focus: tba<\/p>\r\n\t\t\t<p class=\"level\">Level: tba<\/p>\r\n\t\t\t<p class=\"tags\">\r\n\t\t\t\r\n\t\t\t<span>All<\/span><span>SEO<\/span><span>Geek<\/span><span>Inhouse<\/span><span>Agency<\/span><span>Inspirational<\/span><\/p>\r\n\t\t<\/div>\t\r\n\t<\/div>\t\r\n\t<!-- PANEL END -->\r\n\t\r\n\t<!-- PANEL START -->\r\n\t<div class=\"panel span204\" id=\"p1025\">\r\n\t\t<div class=\"inhalt\">\r\n\t\t\t<!--p class=\"extra\">[expopluslink]<\/p-->\r\n\t\t\t<p class=\"track\">\r\n\t\t\t\r\n\t\t\tPanel 2<br \/>SEO <img src=\"https:\/\/smxmuenchen.de\/wp-content\/uploads\/2013\/12\/GB.png\" alt=\"Sessions are partially or completely held in English\" title=\"Sessions are partially or completely held in English\" width=\"20\" \/>\t\t\t\r\n\t\t\t<\/p>\r\n\t\t\t<h3 class=\"title\">\r\n\t\t\t\r\n\t\t\t<a href=\"\/en\/muenchen2014\/tag-1\/#p1025\">SEO Strategies for highly competitive markets<\/a>\r\n\t\t\t<\/h3>\r\n\t\t\t<p class=\"description\">\r\n\t\t\t\r\n\t\t\t\r\nWhat are the best strategies for OnPage optimization, linkbuilding and social signals in highly competitive and strongly dominated markets? Find a niche, occupy it and grow from there? Or is it better to optimize for all keywords right from the start? Does it makes sense to penetrate a market that is already strongly dominated? Yes, says Ehren Reilly \u2013 but you have to know your strengths and use them well! In this session we will show you some great success stories and SEO strategies for highly competitive markets.\t\t\t\r\n\t\t\t\r\n\t\t\t<\/p>\r\n\t\t\t<p class=\"speaker\">\r\n<span class=\"Speaker\"><a href=\"\/en\/muenchen2014\/referenten\/#1097\" class=\"smallSpeakerLink\"><img class=\"small_speaker_image\" id=\"speaker_1097\" src=\"https:\/\/stuff.risingmedia.eu\/images\/speaker\/1097.jpg?d=1776251784\" align=\"left\" height=\"20\" width=\"20\" border=\"0\" \/><\/a><a href=\"\/en\/muenchen2014\/referenten\/#1097\" class=\"smallSpeakerLink\"><strong>Alex Emberey<\/strong><\/a><span class=\"jobinesmall\"><i class=\"visible-desktop\">, CEO & Co-Founder<\/i>, Ladder Digital<\/span><\/span>\r\n<span class=\"Speaker\"><a href=\"\/en\/muenchen2014\/referenten\/#2726\" class=\"smallSpeakerLink\"><img class=\"small_speaker_image\" id=\"speaker_2726\" src=\"https:\/\/stuff.risingmedia.eu\/images\/speaker\/2726.jpg?d=1777028180\" align=\"left\" height=\"20\" width=\"20\" border=\"0\" \/><\/a><a href=\"\/en\/muenchen2014\/referenten\/#2726\" class=\"smallSpeakerLink\"><strong>Ehren Reilly<\/strong><\/a><span class=\"jobinesmall\"><i class=\"visible-desktop\">, Director of Product, SEO<\/i>, Glassdoor<\/span><\/span>\t\t\t\r\n\t\t\t<\/p>\t\t\t\t\t\t\r\n\t\t\t<p class=\"room\">Room: Saal 5<\/p>\r\n\t\t\t<p class=\"focus\">Focus: tba<\/p>\r\n\t\t\t<p class=\"level\">Level: tba<\/p>\r\n\t\t\t<p class=\"tags\">\r\n\t\t\t\r\n\t\t\t<span>All<\/span><span>SEO<\/span><span>Inhouse<\/span><span>Agency<\/span><span>Strategic<\/span>\r\n\t\t\t<\/p>\r\n\t\t<\/div>\t\r\n\t<\/div>\t\r\n\t<!-- PANEL END -->\r\n\r\n\t<!-- PANEL START -->\r\n\t<div class=\"panel span204\" id=\"p1026\">\r\n\t\t<div class=\"inhalt\">\r\n\t\t\t<!--p class=\"extra\">[expopluslink]<\/p-->\r\n\t\t\t<p class=\"track\">Panel 3<br \/>SEA\r\n\t\t\t<img src=\"https:\/\/smxmuenchen.de\/wp-content\/uploads\/2013\/12\/DE.png\" alt=\"Sessions are held in German\" title=\"Sessions are held in in German\" width=\"20\" \/>\t\r\n\t\t\t<\/p>\r\n\t\t\t<h3 class=\"title\"><a href=\"\/muenchen2014\/tag-1\/#p1026\">PLA Rockstars<\/a><\/h3>\r\n\t\t\t<p class=\"description\">\r\nMit Product Listings Ads hat Google den Online H\u00e4ndlern ein neues Format zur Verf\u00fcgung gestellt. Was haben wir seit der Einf\u00fchrung \u00fcber die PLAs gelernt? Was sind Best Practices zur Umsetzung und Optimierung? Welche Priorit\u00e4ten sollten Sie setzen, um aus PLAs den maximalen Nutzen zu ziehen? Unsere Referenten zeigen aggregierte Daten und Fallstudien, die Ihnen helfen werden Product Listing Ads optimal f\u00fcr Ihr Unternehmen zu nutzen. \r\n\t\t\t<\/p>\r\n\t\t\t<p class=\"speaker\">\r\n<span class=\"Speaker\"><a href=\"\/en\/muenchen2014\/referenten\/#2541\" class=\"smallSpeakerLink\"><img class=\"small_speaker_image\" id=\"speaker_2541\" src=\"https:\/\/stuff.risingmedia.eu\/images\/speaker\/2541.jpg?d=1776254663\" align=\"left\" height=\"20\" width=\"20\" border=\"0\" \/><\/a><a href=\"\/en\/muenchen2014\/referenten\/#2541\" class=\"smallSpeakerLink\"><strong>Andy Steinh\u00e4u\u00dfer<\/strong><\/a><span class=\"jobinesmall\"><i class=\"visible-desktop\"><\/i>, Rakuten Deutschland GmbH<\/span><\/span>\t\r\n<span class=\"Speaker\"><a href=\"\/en\/muenchen2014\/referenten\/#2637\" class=\"smallSpeakerLink\"><img class=\"small_speaker_image\" id=\"speaker_2637\" src=\"https:\/\/stuff.risingmedia.eu\/images\/speaker\/2637.jpg?d=1777312468\" align=\"left\" height=\"20\" width=\"20\" border=\"0\" \/><\/a><a href=\"\/en\/muenchen2014\/referenten\/#2637\" class=\"smallSpeakerLink\"><strong>Walter Bittdorfer<\/strong><\/a><span class=\"jobinesmall\"><i class=\"visible-desktop\"><\/i>, Modellsport Schweighofer GmbH<\/span><\/span>\r\n<span class=\"Speaker\"><a href=\"\/en\/muenchen2014\/referenten\/#2708\" class=\"smallSpeakerLink\"><img class=\"small_speaker_image\" id=\"speaker_2708\" src=\"https:\/\/stuff.risingmedia.eu\/images\/speaker\/2708.jpg?d=1776253660\" align=\"left\" height=\"20\" width=\"20\" border=\"0\" \/><\/a><a href=\"\/en\/muenchen2014\/referenten\/#2708\" class=\"smallSpeakerLink\"><strong>Andr\u00e9 Patrzek<\/strong><\/a><span class=\"jobinesmall\"><i class=\"visible-desktop\"><\/i>, KELLER SPORTS GMBH<\/span><\/span>\r\n\t\t\t<\/p>\t\t\t\t\t\t\r\n\t\t\t<p class=\"room\">Room: Saal 4<\/p>\r\n\t\t\t<p class=\"focus\">Focus: tba<\/p>\r\n\t\t\t<p class=\"level\">Level: tba<\/p>\r\n\t\t\t<p class=\"tags\">\r\n\t\t\t\r\n\t\t\t<span>All<\/span><span>SEA<\/span><span>Inhouse<\/span><span>Agency<\/span><span>Tactical \/ Hands On<\/span>\r\n\t\t\t<\/p>\r\n\t\t<\/div>\t\r\n\t<\/div>\t\r\n\t<!-- PANEL END -->\r\n\t\r\n\t<!-- PANEL START -->\r\n\t<div class=\"panel span204\" id=\"p1027\">\r\n\t\t<div class=\"inhalt\">\r\n\t\t\t<!--p class=\"extra\">[expopluslink]<\/p-->\r\n\t\t\t<p class=\"track\">Panel 4<br \/>Analytics &#038; Data\r\n\t\t\t<img src=\"https:\/\/smxmuenchen.de\/wp-content\/uploads\/2013\/12\/DE.png\" alt=\"Sessions are held in German\" title=\"Sessions are held in in German\" width=\"20\" \/>\t\t\t\t\r\n\t\t\t<\/p>\r\n\t\t\t<h3 class=\"title\"><a href=\"\/muenchen2014\/tag-1\/#p1027\">Daten gesammelt und jetzt?  SEO und Datenmanagement<\/a><\/h3>\r\n\t\t\t<p class=\"description\">\r\nDaten, Reports, Dashboards, Scorecards &#8211; jedes Unternehmen weiss, wie wichtig es ist relevanten Daten zu generieren. Wie aber k\u00f6nnen Unternehmen ihre Daten so aggregieren, aufbereiten und analysieren, dass effektives SEO betrieben wird? Wie kann man bspw. mit Artikelvarianten und ausverkauften Produkten umgehen? Wie geht man mit internem Duplicate-Content um und wie schafft man es reine Offline-Daten mit ihren Inkonsistenzen in eine saubere Datenbank zu integrieren, um die Gesamtdarstellung zu erm\u00f6glichen? \r\n\t\t\t<\/p>\r\n\t\t\t<p class=\"speaker\">\r\n\t\t\t<span class=\"Speaker\"><a href=\"\/en\/muenchen2014\/referenten\/#161\" class=\"smallSpeakerLink\"><img class=\"small_speaker_image\" id=\"speaker_161\" src=\"https:\/\/stuff.risingmedia.eu\/images\/speaker\/161.jpg?d=1552065570\" align=\"left\" height=\"20\" width=\"20\" border=\"0\" \/><\/a><a href=\"\/en\/muenchen2014\/referenten\/#161\" class=\"smallSpeakerLink\"><strong>Stefan Fischerl\u00e4nder<\/strong><\/a><span class=\"jobinesmall\"><i class=\"visible-desktop\">, SEO-Consultant and Developer<\/i><\/span><\/span>\r\n\t\t\t<span class=\"Speaker\"><a href=\"\/en\/muenchen2014\/referenten\/#2423\" class=\"smallSpeakerLink\"><img class=\"small_speaker_image\" id=\"speaker_2423\" src=\"https:\/\/stuff.risingmedia.eu\/images\/speaker\/2423.jpg?d=1777016239\" align=\"left\" height=\"20\" width=\"20\" border=\"0\" \/><\/a><a href=\"\/en\/muenchen2014\/referenten\/#2423\" class=\"smallSpeakerLink\"><strong>Claudia Misselwitz<\/strong><\/a><span class=\"jobinesmall\"><i class=\"visible-desktop\"><\/i>, online directory service gmbh<\/span><\/span>\t\r\n\t\t\t<\/p>\t\t\t\t\t\t\r\n\t\t\t<p class=\"room\">Room: Saal 3 <\/p>\r\n\t\t\t<p class=\"focus\">Focus: tba<\/p>\r\n\t\t\t<p class=\"level\">Level: tba<\/p>\r\n\t\t\t<p class=\"tags\">\r\n\t\t\t\r\n\t\t\t<span>All<\/span><span>SEO<\/span><span>Inhouse<\/span><span>Agency<\/span><span>Tactical \/ Hands On<\/span>\r\n\t\t\t<\/p>\r\n\t\t<\/div>\t\r\n\t<\/div>\t\r\n\t<!-- PANEL END -->\t\r\n\t\r\n\t<!-- PANEL START -->\r\n\t<div class=\"panel span204\" id=\"p1028\">\r\n\t\t<div class=\"inhalt\">\r\n\t\t\t<!--p class=\"extra\">[expopluslink]<\/p-->\r\n\t\t\t<p class=\"track\">Panel 5<br \/>SoLoMo\r\n\t\t\t<img src=\"https:\/\/smxmuenchen.de\/wp-content\/uploads\/2013\/12\/DE.png\" alt=\"Sessions are held in German\" title=\"Sessions are held in in German\" width=\"20\" \/>\r\n\t\t\t<\/p>\r\n\t\t\t<h3 class=\"title\"><a href=\"\/muenchen2014\/tag-1\/#p1028\">Die Suche in der Multiscreen-Welt<\/a><\/h3>\r\n\t\t\t<p class=\"description\">\r\nFast jeder nutzt heute unterschiedliche Endger\u00e4te und das t\u00e4glich. Der Morgen beginnt meist mit dem Blick auf das Smartphone, w\u00e4hrend der Arbeitszeit dominiert der Desktop &#8211; zwischenzeitlich wird aber immer wieder das Smartphone gecheckt &#8211; und der Tag endet vor dem Fernseher, meist noch zus\u00e4tzlich mit dem Tablet in der Hand. Die Suche spielt eine zentrale Rolle bei der Nutzung all dieser Ger\u00e4te.  Eine Suche, begonnen auf dem Smartphone endet h\u00e4ufig mit dem Kauf auf einem der anderen Endger\u00e4te, potentiell sogar an einem v\u00f6llig anderen Ort. Wie reagieren Marketers auf dieses neue und deutlich komplexere Konsumentenverhalten? Was bedeutet die Multiscreen Welt f\u00fcr die organische und bezahlte Suche, f\u00fcr Tracking und ROI Kalkulationen? Gibt es aussagekr\u00e4ftige und vor allem \u00fcbertragbare Best Practices? Hier holen Sie sich Antworten zu diesen Fragen, taktische Ratschl\u00e4ge und Sie sehen Fallstudien, die Herausforderungen und Chancen dieser neuen komplexen Welt demonstrieren.\r\n\t\t\t<\/p>\r\n\t\t\t<p class=\"speaker\">\r\n<span class=\"Speaker\"><a href=\"\/en\/muenchen2014\/referenten\/#2557\" class=\"smallSpeakerLink\"><img class=\"small_speaker_image\" id=\"speaker_2557\" src=\"https:\/\/stuff.risingmedia.eu\/images\/speaker\/2557.jpg?d=1777284791\" align=\"left\" height=\"20\" width=\"20\" border=\"0\" \/><\/a><a href=\"\/en\/muenchen2014\/referenten\/#2557\" class=\"smallSpeakerLink\"><strong>Jorge Reyes<\/strong><\/a><span class=\"jobinesmall\"><i class=\"visible-desktop\"><\/i>, Myphotobook<\/span><\/span>\t\r\n<span class=\"Speaker\"><a href=\"\/en\/muenchen2014\/referenten\/#274\" class=\"smallSpeakerLink\"><img class=\"small_speaker_image\" id=\"speaker_274\" src=\"https:\/\/stuff.risingmedia.eu\/images\/speaker\/274.jpg?d=1777030815\" align=\"left\" height=\"20\" width=\"20\" border=\"0\" \/><\/a><a href=\"\/en\/muenchen2014\/referenten\/#274\" class=\"smallSpeakerLink\"><strong>Frank Fuchs<\/strong><\/a><span class=\"jobinesmall\"><i class=\"visible-desktop\">, OSS Evangelist (Operating Systems & Services)<\/i>, Microsoft<\/span><\/span>\t\t\t\r\n\t\t\t<\/p>\t\t\t\t\t\t\r\n\t\t\t<p class=\"room\">Room: Saal 2 <\/p>\r\n\t\t\t<p class=\"focus\">Focus: tba<\/p>\r\n\t\t\t<p class=\"level\">Level: tba<\/p>\r\n\t\t\t<p class=\"tags\">\r\n\t\t\t\r\n\t\t\t<span>All<\/span><span>Mobil<\/span><span>Inhouse<\/span><span>Agency<\/span><span>Business<\/span><span>Strategic<\/span><span>Tactical \/ Hands On<\/span>\r\n\t\t\t<\/p>\r\n\t\t<\/div>\t\r\n\t<\/div>\t\r\n\t<!-- PANEL END -->\t\r\n\t\t\r\n<\/div>\r\n<!-- SESSIONS END -->\r\n\r\n\r\n<!-- BREAK START -->\r\n<div class=\"sessions span12\">\r\n\t<div class=\"time span12\" id=\"1-1730\">\r\n\t\t<div class=\"inhalt\">\r\n\t\t\t\r\n\t\t\t5.30 pm\r\n\t\t<\/div><!-- \/.inhalt -->\r\n\t<\/div><!-- \/.time -->\r\n\t\r\n\t<div class=\"break span12\" id=\"p1029\">\r\n\t\t<div class=\"inhalt\">\r\n\t\t\t\r\n\t\t\tSession Change\r\n\t\t<\/div><!-- \/.inhalt -->\r\n\t<\/div><!-- \/.time -->\r\n<\/div><!-- \/.sessions -->\r\n<!-- BREAK END -->\r\n\r\n\r\n<!-- SESSIONS START -->\r\n<div class=\"sessions span12\">\r\n\t<div class=\"time span12\" id=\"1-1735\">\r\n\t\t<div class=\"inhalt\">\r\n\t\t\t\r\n\t\t\t5.35 pm\r\n\t\t<\/div>\r\n\t<\/div>\r\n\t\r\n\t<!-- PANEL START -->\r\n\t<div class=\"panel span204\" id=\"p1030\">\r\n\t\t<div class=\"inhalt\">\r\n\t\t\t<!--p class=\"extra\">[expopluslink]<\/p-->\r\n\t\t\t<p class=\"track\">\r\n\t\t\t\r\n\t\t\tPanel 1<br \/>Bootcamp <img src=\"https:\/\/smxmuenchen.de\/wp-content\/uploads\/2013\/12\/GB.png\" alt=\"Sessions are partially or completely held in English\" title=\"Sessions are partially or completely held in English\" width=\"20\" \/>\t\r\n\t\t\t<\/p>\r\n\t\t\t<h3 class=\"title\">\r\n\t\t\t\r\n\t\t\t<a href=\"\/en\/muenchen2014\/tag-1\/#p1030\">Webmasters on the Roof All-Star Panel<\/a>\r\n\t\t\t<\/h3>\r\n\t\t\t<p class=\"description\">\r\n\t\t\t\r\n\t\t\t\r\nFasten your seat belts, sit baack and relax \u2013 the Webmasters on the Roof Jumbo is about to take off again, when Mediadonis &#038; guests are airing live from SMX Munich. As it is tradition we start with a recap: what happend the last 12 month, did Google surprise us with the launch of Hummingbird or has nothing really changed? And we continue with the future: how should SEOs prepare for for the next year? More topics will be announced shortly before SMX Munich. WOTR will bring you not only the hottest topics but also a lot of fun.\t\t\t\r\n\t\t\t\r\n\t\t\t<\/p>\r\n\t\t\t<p class=\"speaker\">\r\n<span class=\"Speaker\"><a href=\"\/en\/muenchen2014\/referenten\/#83\" class=\"smallSpeakerLink\"><img class=\"small_speaker_image\" id=\"speaker_83\" src=\"https:\/\/stuff.risingmedia.eu\/images\/speaker\/83.jpg?d=1552061056\" align=\"left\" height=\"20\" width=\"20\" border=\"0\" \/><\/a><a href=\"\/en\/muenchen2014\/referenten\/#83\" class=\"smallSpeakerLink\"><strong>Marcus Tandler<\/strong><\/a><span class=\"jobinesmall\"><i class=\"visible-desktop\">, Gr\u00fcnder und Chief Evangelist<\/i>, Ryte<\/span><\/span>\r\n<span class=\"Speaker\"><a href=\"\/en\/muenchen2014\/referenten\/#149\" class=\"smallSpeakerLink\"><img class=\"small_speaker_image\" id=\"speaker_149\" src=\"https:\/\/stuff.risingmedia.eu\/images\/speaker\/149.jpg?d=1552063287\" align=\"left\" height=\"20\" width=\"20\" border=\"0\" \/><\/a><a href=\"\/en\/muenchen2014\/referenten\/#149\" class=\"smallSpeakerLink\"><strong>Rand Fishkin<\/strong><\/a><span class=\"jobinesmall\"><i class=\"visible-desktop\">, Founder<\/i>, SparkToro<\/span><\/span>\r\n<span class=\"Speaker\"><a href=\"\/en\/muenchen2014\/referenten\/#200\" class=\"smallSpeakerLink\"><img class=\"small_speaker_image\" id=\"speaker_200\" src=\"https:\/\/stuff.risingmedia.eu\/images\/speaker\/200.jpg?d=1652862698\" align=\"left\" height=\"20\" width=\"20\" border=\"0\" \/><\/a><a href=\"\/en\/muenchen2014\/referenten\/#200\" class=\"smallSpeakerLink\"><strong>Marcus Tober<\/strong><\/a><span class=\"jobinesmall\"><i class=\"visible-desktop\">, Head of Enterprise Solutions<\/i>, SEMrush<\/span><\/span>\r\n<span class=\"Speaker\"><a href=\"\/en\/muenchen2014\/referenten\/#402\" class=\"smallSpeakerLink\"><img class=\"small_speaker_image\" id=\"speaker_402\" src=\"https:\/\/stuff.risingmedia.eu\/images\/speaker\/402.jpg?d=1513927619\" align=\"left\" height=\"20\" width=\"20\" border=\"0\" \/><\/a><a href=\"\/en\/muenchen2014\/referenten\/#402\" class=\"smallSpeakerLink\"><strong>Karl Kratz<\/strong><\/a><span class=\"jobinesmall\"><i class=\"visible-desktop\">, Owner<\/i>, Karl Kratz Onlinemarketing<\/span><\/span>\r\n<span class=\"Speaker\"><a href=\"\/en\/muenchen2014\/referenten\/#580\" class=\"smallSpeakerLink\"><img class=\"small_speaker_image\" id=\"speaker_580\" src=\"https:\/\/stuff.risingmedia.eu\/images\/speaker\/580.jpg?d=1777284437\" align=\"left\" height=\"20\" width=\"20\" border=\"0\" \/><\/a><a href=\"\/en\/muenchen2014\/referenten\/#580\" class=\"smallSpeakerLink\"><strong>Jonas Weber<\/strong><\/a><span class=\"jobinesmall\"><i class=\"visible-desktop\">, Managing Director<\/i>, webhelps! Online Marketing GmbH<\/span><\/span>\r\n\t\t\t<\/p>\t\t\t\t\t\t\r\n\t\t\t<p class=\"room\">Room: Saal 1<\/p>\r\n\t\t\t<p class=\"focus\">Focus: tba<\/p>\r\n\t\t\t<p class=\"level\">Level: tba<\/p>\r\n\t\t\t<p class=\"tags\">\r\n\t\t\t\r\n\t\t\t<span>All<\/span><span>SEO<\/span><span>Geek<\/span><span>Inhouse<\/span><span>Agency<\/span><span>Inspirational<\/span>\r\n\t\t\t<\/p>\r\n\t\t<\/div>\t\r\n\t<\/div>\t\r\n\t<!-- PANEL END -->\r\n\r\n\t<!-- PANEL START -->\r\n\t<div class=\"panel span204\" id=\"p1031\">\r\n\t\t<div class=\"inhalt\">\r\n\t\t\t<!--p class=\"extra\">[expopluslink]<\/p-->\r\n\t\t\t<p class=\"track\">Panel 2<br \/>SEO\r\n\t\t\t<img src=\"https:\/\/smxmuenchen.de\/wp-content\/uploads\/2013\/12\/DE.png\" alt=\"Sessions are held in German\" title=\"Sessions are held in in German\" width=\"20\" \/>\t\r\n\t\t\t<\/p>\r\n\t\t\t<h3 class=\"title\"><a href=\"\/muenchen2014\/tag-1\/#p1031\">Linkabstrafung und Reconsideration Requests<\/a><\/h3>\r\n\t\t\t<p class=\"description\">\r\nGoogle kann die Qualit\u00e4t von Links inzwischen sehr gut bewerten. Die Konsequenz Rankingverluste und Penalties k\u00f6nnen nicht nur ruf- sondern auch extrem gesch\u00e4ftssch\u00e4digend sein. In dieser Session packen Anwender aus und erl\u00e4utern, aufgrund welcher Links sie manuelle und algorithmische Abstrafung erhalten haben, wie sie einen erfolgreichen (und auch nicht erfolgreichen) Reconsideration Request gestellt haben und wie heute vorgegangen wird um Penalties zuk\u00fcnftig zu vermeiden.\r\n\t\t\t<\/p>\r\n\t\t\t<p class=\"speaker\">\r\n\t\t\t<span class=\"Speaker\"><a href=\"\/en\/muenchen2014\/referenten\/#2376\" class=\"smallSpeakerLink\"><img class=\"small_speaker_image\" id=\"speaker_2376\" src=\"https:\/\/stuff.risingmedia.eu\/images\/speaker\/2376.jpeg?d=1552917450\" align=\"left\" height=\"20\" width=\"20\" border=\"0\" \/><\/a><a href=\"\/en\/muenchen2014\/referenten\/#2376\" class=\"smallSpeakerLink\"><strong>Michael Felis<\/strong><\/a><span class=\"jobinesmall\"><i class=\"visible-desktop\"><\/i>, GermanPersonnel<\/span><\/span>\r\n\t\t\t<span class=\"Speaker\"><a href=\"\/en\/muenchen2014\/referenten\/#236\" class=\"smallSpeakerLink\"><img class=\"small_speaker_image\" id=\"speaker_236\" src=\"https:\/\/stuff.risingmedia.eu\/images\/speaker\/236.jpg?d=1478510013\" align=\"left\" height=\"20\" width=\"20\" border=\"0\" \/><\/a><a href=\"\/en\/muenchen2014\/referenten\/#236\" class=\"smallSpeakerLink\"><strong>Marcel Kollmar<\/strong><\/a><span class=\"jobinesmall\"><i class=\"visible-desktop\">, Abteilungsleiter SEO \u00b7 Online Marketing<\/i>, Otto (GmbH & Co KG<\/span><\/span>\t\t\t\r\n\t\t\t<\/p>\t\t\t\t\t\t\r\n\t\t\t<p class=\"room\">Room: Saal 5<\/p>\r\n\t\t\t<p class=\"focus\">Focus: tba<\/p>\r\n\t\t\t<p class=\"level\">Level: tba<\/p>\r\n\t\t\t<p class=\"tags\">\r\n\t\t\t\r\n\t\t\t<span>All<\/span><span>SEO<\/span><span>Geek<\/span><span>Inhouse<\/span><span>Agency<\/span><span>Inspirational<\/span>\r\n\t\t\t<\/p>\r\n\t\t<\/div>\t\r\n\t<\/div>\t\r\n\t<!-- PANEL END -->\r\n\r\n\t<!-- PANEL START -->\r\n\t<div class=\"panel span204\" id=\"p1032\">\r\n\t\t<div class=\"inhalt\">\r\n\t\t\t<!--p class=\"extra\">[expopluslink]<\/p-->\r\n\t\t\t<p class=\"track\">\r\n\t\t\t\r\n\t\t\tPanel 3<br \/>SEA <img src=\"https:\/\/smxmuenchen.de\/wp-content\/uploads\/2013\/12\/GB.png\" alt=\"Sessions are partially or completely held in English\" title=\"Sessions are partially or completely held in English\" width=\"20\" \/>\t\r\n\t\t\t<\/p>\r\n\t\t\t<h3 class=\"title\">\r\n\t\t\t\r\n\t\t\t<a href=\"\/en\/muenchen2014\/tag-1\/#p1032\">The AdWords Quality Score demystified by former Google AdWords Evangelist Frederick Vallaeys<\/a>\r\n\t\t\t<\/h3>\r\n\t\t\t<p class=\"description\">\r\n\t\t\t\r\n\t\t\t\r\nLearn how Quality Score, one of the main factors that determines the rank and cost of your ads, is calculated. If you understand how Google \u201cthinks\u201d about CTR, relevancy, landing page quality and ad extension quality, you can be a lot more successful in optimizing your ad to get better Quality Score, a higher ad rank, and a lower CPC. When Frederick Vallaeys started at Google in 2002 he was one of the first 500 employees and Quality Score didn\u2019t exist yet. He spent 10 years at Google building AdWords and teaching advertisers how to get the most out of it as the Google AdWords Evangelist. In this session he will demystify how the quality score is determined, show you tools for monitoring Quality Score and share actionable insights for optimizing Quality Score.\t\t\t\r\n\t\t\t\r\n\t\t\t<\/p>\r\n\t\t\t<p class=\"speaker\">\r\n\t\t\t<span class=\"Speaker\"><a href=\"\/en\/muenchen2014\/referenten\/#2343\" class=\"smallSpeakerLink\"><img class=\"small_speaker_image\" id=\"speaker_2343\" src=\"https:\/\/stuff.risingmedia.eu\/images\/speaker\/2343.jpg?d=1623664357\" align=\"left\" height=\"20\" width=\"20\" border=\"0\" \/><\/a><a href=\"\/en\/muenchen2014\/referenten\/#2343\" class=\"smallSpeakerLink\"><strong>Frederick Vallaeys<\/strong><\/a><span class=\"jobinesmall\"><i class=\"visible-desktop\">, Co-Founder and CEO<\/i>, Optmyzr<\/span><\/span>\t\t\t\r\n\t\t\t<\/p>\t\t\t\t\t\t\r\n\t\t\t<p class=\"room\">Room: Saal 4<\/p>\r\n\t\t\t<p class=\"focus\">Focus: tba<\/p>\r\n\t\t\t<p class=\"level\">Level: tba<\/p>\r\n\t\t\t<p class=\"tags\">\r\n\t\t\t\r\n\t\t\t<span>All<\/span><span>SEA<\/span><span>Inhouse<\/span><span>Agency<\/span><span>Tactical \/ Hands On<\/span><span>Inspirational<\/span>\r\n\t\t\t<\/p>\r\n\t\t<\/div>\t\r\n\t<\/div>\t\r\n\t<!-- PANEL END -->\r\n\r\n\t<!-- PANEL START -->\r\n\t<div class=\"panel span204\" id=\"p1033\">\r\n\t\t<div class=\"inhalt\">\r\n\t\t\t<!--p class=\"extra\">[expopluslink]<\/p-->\r\n\t\t\t<p class=\"track\">\r\n\t\t\t\r\n\t\t\tPanel 4<br \/>Analytics &#038; Data <img src=\"https:\/\/smxmuenchen.de\/wp-content\/uploads\/2013\/12\/GB.png\" alt=\"Sessions are partially or completely held in English\" title=\"Sessions are partially or completely held in English\" width=\"20\" \/>\t\r\n\t\t\t<\/p>\r\n\t\t\t<h3 class=\"title\">\r\n\t\t\t\r\n\t\t\t<a href=\"\/en\/muenchen2014\/tag-1\/#p1033\">Awesome Updates to Google Analytics Remarketing<\/a>\r\n\t\t\t<\/h3>\r\n\t\t\t<p class=\"description\">\r\n\t\t\t<!-- DESCRIPTION -->\r\n\t\t\t<\/p>\r\n\t\t\t<p class=\"speaker\">\r\n<span class=\"Speaker\"><a href=\"\/en\/muenchen2014\/referenten\/#2576\" class=\"smallSpeakerLink\"><img class=\"small_speaker_image\" id=\"speaker_2576\" src=\"https:\/\/stuff.risingmedia.eu\/images\/speaker\/2576.jpg?d=1777285677\" align=\"left\" height=\"20\" width=\"20\" border=\"0\" \/><\/a><a href=\"\/en\/muenchen2014\/referenten\/#2576\" class=\"smallSpeakerLink\"><strong>Justin Cutroni<\/strong><\/a><span class=\"jobinesmall\"><i class=\"visible-desktop\">, Consultant, Author, and Analytics Advocate<\/i>, Google<\/span><\/span>\t\t\t\t\r\n\t\t\t<\/p>\t\t\t\t\t\t\r\n\t\t\t<p class=\"room\">Room: Saal 3 <\/p>\r\n\t\t\t<p class=\"focus\">Focus: tba<\/p>\r\n\t\t\t<p class=\"level\">Level: tba<\/p>\r\n\t\t\t<p class=\"tags\">\r\n\t\t\t\r\n\t\t\t<span>Advanced<\/span><span>Business<\/span><span>Inhouse<\/span><span>Agency<\/span><span>Tactical \/ Hands On<\/span>\t\r\n\t\t\t<\/p>\r\n\t\t<\/div>\t\r\n\t<\/div>\t\r\n\t<!-- PANEL END -->\r\n\r\n\t<!-- PANEL START -->\r\n\t<div class=\"panel span204\" id=\"p1034\">\r\n\t\t<div class=\"inhalt\">\r\n\t\t\t<!--p class=\"extra\">[expopluslink]<\/p-->\r\n\t\t\t<p class=\"track\">Panel 5<br \/>SoLoMo\r\n\t\t\t<img src=\"https:\/\/smxmuenchen.de\/wp-content\/uploads\/2013\/12\/DE.png\" alt=\"Sessions are held in German\" title=\"Sessions are held in in German\" width=\"20\" \/>\t\r\n\t\t\t<\/p>\r\n\t\t\t<h3 class=\"title\"><a href=\"\/muenchen2014\/tag-1\/#p1034\">Maps &#038; Metros: \u00dcberleben und Gewinnen mit Lokaler Suche<\/a><\/h3>\r\n\t\t\t<p class=\"description\">\r\nSch\u00e4tzungen besagen, dass 20% bis 30% aller Suchen eine lokale Intention zu Grunde liegt und diese Zahl steigt vor allem auf den mobilen Ger\u00e4ten stark an. Lokale Unternehmen sehen sich zunehmend im Wettbewerb mit nationalen Unternehmen &#8211; alle k\u00e4mpfen um die lokale Aufmerksamkeit des Kunden. Eine hohe Sichtbarkeit in der lokalen Suche ist in diesem Wettbewerb entscheidend. Sich darauf zu verlassen, die Grundlagen richtig umzusetzen ist schon lange kein Erfolgsgarant mehr. Eine besondere Herausforderung f\u00fcr nationale Unternehmen mit starken lokalen Pr\u00e4senzen, wie zum Beispiel Handelsketten, ist aber die Organisation der lokalen Pr\u00e4senzen (Google Local Pages). In diese Session geben Ihnen Experten Tipps und Taktiken auf den Weg, die Ihnen helfen werden in der lokalen Suche ganz oben mitzuspielen. \r\n\t\t\t<\/p>\r\n\t\t\t<p class=\"speaker\">\r\n<span class=\"Speaker\"><a href=\"\/en\/muenchen2014\/referenten\/#702\" class=\"smallSpeakerLink\"><img class=\"small_speaker_image\" id=\"speaker_702\" src=\"https:\/\/stuff.risingmedia.eu\/images\/speaker\/702.jpg?d=1775040802\" align=\"left\" height=\"20\" width=\"20\" border=\"0\" \/><\/a><a href=\"\/en\/muenchen2014\/referenten\/#702\" class=\"smallSpeakerLink\"><strong>Kai Spriestersbach<\/strong><\/a><span class=\"jobinesmall\"><i class=\"visible-desktop\">, Head of AI<\/i>, REACHX<\/span><\/span>\t\t\t\r\n\t\t\t<\/p>\t\t\t\t\t\t\r\n\t\t\t<p class=\"room\">Room: Saal 2 <\/p>\r\n\t\t\t<p class=\"focus\">Focus: tba<\/p>\r\n\t\t\t<p class=\"level\">Level: tba<\/p>\r\n\t\t\t<p class=\"tags\">\r\n\t\t\t\r\n\t\t\t<span>All<\/span><span>Local<\/span><span>Inhouse<\/span><span>Agency<\/span><span>Strategic<\/span><span>Tactical \/ Hands On<\/span>\t\r\n\t\t\t<\/p>\r\n\t\t<\/div>\t\r\n\t<\/div>\t\r\n\t<!-- PANEL END -->\r\n\t\r\n<\/div>\r\n<!-- SESSIONS END -->\r\n\r\n\r\n<!-- BREAK START -->\r\n<div class=\"sessions span12\">\r\n\t<div class=\"time span12\" id=\"1-1830\">\r\n\t\t<div class=\"inhalt\">\r\n\t\t\t\r\n\t\t\t6.30 pm\r\n\t\t<\/div><!-- \/.inhalt -->\r\n\t<\/div><!-- \/.time -->\r\n\t\r\n\t<div class=\"break span12\" id=\"p1035\">\r\n\t\t<div class=\"inhalt\">\r\n\t\t\t\r\n\t\t\tEnd of first conference day\r\n\t\t<\/div><!-- \/.inhalt -->\r\n\t<\/div><!-- \/.time -->\r\n<\/div><!-- \/.sessions -->\r\n<!-- BREAK END -->\r\n\r\n\r\n<!-- BREAK START -->\r\n<div class=\"sessions span12\">\r\n\t<div class=\"time span12\" id=\"1-1900\">\r\n\t\t<div class=\"inhalt\">\r\n\t\t\t\r\n\t\t\t7.30 pm\r\n\t\t<\/div><!-- \/.inhalt -->\r\n\t<\/div><!-- \/.time -->\r\n\t\r\n\t<div class=\"break span12\" id=\"p1036\">\r\n\t\t<div class=\"inhalt\">\r\n\t\t\t<a href=\"\/muenchen2014\/party\/\">SMX After Dark<\/a><br \/>\r\nAbfahrt der Shuttlebusse 19:00 Uhr\r\n\t\t<\/div><!-- \/.inhalt -->\r\n\t<\/div><!-- \/.time -->\r\n<\/div><!-- \/.sessions -->\r\n<!-- BREAK END -->\r\n\r\n<\/div><!-- \/.agendaOvResponsiv -->\r\n\r\n<div style=\"clear: both;\"><\/div>\r\n\r\n<\/div>\r\n\r\n\r\n<div class=\"complday2\">\r\n\r\n<h3 id=\"day02\" class=\"dayHeadline\">\r\n\r\n\r\nDay 2 \u2013 Wednesday, March 26, 2014\r\n\r\n<\/h3>\r\n\r\n\r\n<div class=\"agendaOvResponsiv day2\">\r\n\r\n<!-- BREAK START -->\r\n<div class=\"sessions span12\">\r\n\t<div class=\"time span12\" id=\"2-0800\">\r\n\t\t<div class=\"inhalt\">\r\n\t\t\t\r\n\t\t\t8.00 am\r\n\t\t<\/div><!-- \/.inhalt -->\r\n\t<\/div><!-- \/.time -->\r\n\t\r\n\t<div class=\"break span12\" id=\"p2001\">\r\n\t\t<div class=\"inhalt\">\r\n\t\t\t\r\n\t\t\tRegistration \/ Welcome Coffee\r\n\t\t<\/div><!-- \/.inhalt -->\r\n\t<\/div><!-- \/.time -->\r\n<\/div><!-- \/.sessions -->\r\n<!-- BREAK END -->\r\n\r\n\r\n<!-- SESSIONS START -->\r\n<div class=\"sessions span12\">\r\n\t<div class=\"time span12\" id=\"2-0900\">\r\n\t\t<div class=\"inhalt\">\r\n\t\t\t\r\n\t\t\t9.00 am\r\n\t\t<\/div>\r\n\t<\/div>\r\n\t\r\n\t<!-- PANEL START -->\r\n\t<div class=\"panel span204\" id=\"p2003\">\r\n\t\t<div class=\"inhalt\">\r\n\t\t\t<!--p class=\"extra\">[expopluslink]<\/p-->\r\n\t\t\t<p class=\"track\">Panel 1<br \/>SMX Inhouse\r\n\t\t\t<img src=\"https:\/\/smxmuenchen.de\/wp-content\/uploads\/2013\/12\/DE.png\" alt=\"Sessions are held in German\" title=\"Sessions are held in in German\" width=\"20\" \/>\t\r\n\t\t\t<\/p>\r\n\t\t\t<h3 class=\"title\">\r\n\t\t\t<a href=\"\/muenchen2014\/tag-2\/#p2003\">Cleaning up the mess \u2013 die ersten 100 Tage als CMO<\/a>\r\n\t\t\t<\/h3>\r\n\t\t\t<p class=\"description\">\r\nNeues Unternehmen, neues Team, neue Herausforderungen, viele Altlasten. Das klingt spannend? Ist es auch. Aber was ist wirklich wichtig, wenn Sie Ihre neue Stelle als Chief Marketing Officer oder Head of Online Marketing antreten? Worauf sollten Sie sich ersten 100 Tage konzentrieren um als Star die Probezeit zu meisten und nicht in die Stolperfallen zu treten. Hier erfahren Sie, worauf es die ersten 100 Tage ankommt!\r\n\t\t\t<\/p>\r\n\t\t\t<p class=\"speaker\">\r\n<span class=\"Speaker\"><a href=\"\/en\/muenchen2014\/referenten\/#126\" class=\"smallSpeakerLink\"><img class=\"small_speaker_image\" id=\"speaker_126\" src=\"https:\/\/stuff.risingmedia.eu\/images\/speaker\/126.jpeg?d=1695807126\" align=\"left\" height=\"20\" width=\"20\" border=\"0\" \/><\/a><a href=\"\/en\/muenchen2014\/referenten\/#126\" class=\"smallSpeakerLink\"><strong>Pascal Fantou<\/strong><\/a><span class=\"jobinesmall\"><i class=\"visible-desktop\">, Global Digital Growth & Strategy<\/i>, Miele X<\/span><\/span>\r\n<span class=\"Speaker\"><a href=\"\/en\/muenchen2014\/referenten\/#2583\" class=\"smallSpeakerLink\"><img class=\"small_speaker_image\" id=\"speaker_2583\" src=\"https:\/\/stuff.risingmedia.eu\/images\/speaker\/2583.jpg?d=1777029318\" align=\"left\" height=\"20\" width=\"20\" border=\"0\" \/><\/a><a href=\"\/en\/muenchen2014\/referenten\/#2583\" class=\"smallSpeakerLink\"><strong>Erik Bodes<\/strong><\/a><span class=\"jobinesmall\"><i class=\"visible-desktop\"><\/i>, Vorwerk Kobold<\/span><\/span>\r\n\t\t\t<\/p>\t\t\t\t\t\t\r\n\t\t\t<p class=\"room\">Room: Saal 2 <\/p>\r\n\t\t\t<p class=\"focus\">Focus: tba<\/p>\r\n\t\t\t<p class=\"level\">Level: tba<\/p>\r\n\t\t\t<p class=\"tags\">\r\n\t\t\t\r\n\t\t\t<span>All<\/span><span>Business<\/span><span>Inhouse<\/span><span>Strategic<\/span>\t\r\n\t\t\t<\/p>\r\n\t\t<\/div>\t\r\n\t<\/div>\t\r\n\t<!-- PANEL END -->\r\n\r\n\t<!-- PANEL START -->\r\n\t<div class=\"panel span204\" id=\"p2004\">\r\n\t\t<div class=\"inhalt\">\r\n\t\t\t<!--p class=\"extra\">[expopluslink]<\/p-->\r\n\t\t\t<p class=\"track\">Panel 2<br \/>Semantic \/ Tech\r\n\t\t\t<img src=\"https:\/\/smxmuenchen.de\/wp-content\/uploads\/2013\/12\/DE.png\" alt=\"Sessions are held in German\" title=\"Sessions are held in in German\" width=\"20\" \/>\t\r\n\t\t\t<\/p>\r\n\t\t\t<h3 class=\"title\"><a href=\"\/muenchen2014\/tag-2\/#p2004\">Semantic Keyword Research versus Keyword Research &#8211; Wie Suchmaschinen Nutzer besser verstehen<\/a><\/h3>\r\n\t\t\t<p class=\"description\">\r\nSemantic SEO ist in der Suchmarketing Szene ein heiss diskutiertes Thema und daf\u00fcr gibt es einen guten Grund. Es geht  darum, Strukturen zu nutzen, um den Kunden relevantere Suchergebnisse zu liefern, als das bei der reinen Keywort Suche m\u00f6glich ist. In dieser Session h\u00f6ren Sie von Experten welche Programme, Standards und Techniken Sie ben\u00f6tigen, um Semantic Keyword Search erfolgreich umzusetzen und was das f\u00fcr Ihr Keyword Search SEO bedeutet.\r\n\t\t\t<\/p>\r\n\t\t\t<p class=\"speaker\">\r\n<span class=\"Speaker\"><a href=\"\/en\/muenchen2014\/referenten\/#187\" class=\"smallSpeakerLink\"><img class=\"small_speaker_image\" id=\"speaker_187\" src=\"https:\/\/stuff.risingmedia.eu\/images\/speaker\/187.jpg?d=1721223995\" align=\"left\" height=\"20\" width=\"20\" border=\"0\" \/><\/a><a href=\"\/en\/muenchen2014\/referenten\/#187\" class=\"smallSpeakerLink\"><strong>Sepita Ansari<\/strong><\/a><span class=\"jobinesmall\"><i class=\"visible-desktop\">, CEO<\/i>, Catbird Seat GmbH<\/span><\/span>\r\n<span class=\"Speaker\"><a href=\"\/en\/muenchen2014\/referenten\/#176\" class=\"smallSpeakerLink\"><img class=\"small_speaker_image\" id=\"speaker_176\" src=\"https:\/\/stuff.risingmedia.eu\/images\/speaker\/176.jpg?d=1777028845\" align=\"left\" height=\"20\" width=\"20\" border=\"0\" \/><\/a><a href=\"\/en\/muenchen2014\/referenten\/#176\" class=\"smallSpeakerLink\"><strong>Eric Kubitz<\/strong><\/a><span class=\"jobinesmall\"><i class=\"visible-desktop\"><\/i>, CONTENTmanufaktur<\/span><\/span>\r\n\t\t\t<\/p>\t\t\t\t\t\t\r\n\t\t\t<p class=\"room\">Room: Saal 5<\/p>\r\n\t\t\t<p class=\"focus\">Focus: tba<\/p>\r\n\t\t\t<p class=\"level\">Level: tba<\/p>\r\n\t\t\t<p class=\"tags\">\r\n\t\t\t\r\n\t\t\t<span>All<\/span><span>SEO<\/span><span>Inhouse<\/span><span>Agency<\/span><span>Tactical \/ Hands On<\/span>\t\r\n\t\t\t<\/p>\r\n\t\t<\/div>\t\r\n\t<\/div>\t\r\n\t<!-- PANEL END -->\r\n\t\r\n\t<!-- PANEL START -->\r\n\t<div class=\"panel span204\" id=\"p2005\">\r\n\t\t<div class=\"inhalt\">\r\n\t\t\t<!--p class=\"extra\">[expopluslink]<\/p-->\r\n\t\t\t<p class=\"track\">Panel 3<br \/>Content\r\n\t\t\t<img src=\"https:\/\/smxmuenchen.de\/wp-content\/uploads\/2013\/12\/DE.png\" alt=\"Sessions are held in German\" title=\"Sessions are held in in German\" width=\"20\" \/>\t\r\n\t\t\t<\/p>\r\n\t\t\t<h3 class=\"title\"><a href=\"\/muenchen2014\/tag-2\/#p2005\">Content Marketing &#8211; Deconstructing Karl Kratz oder was man sich von Erfolgsbeispielen abschauen sollte<\/a><\/h3>\r\n\t\t\t<p class=\"description\">\r\nContent ist immer noch King und die Suchmaschinen belohnen guten Content. Google Verst\u00e4ndnis was guter Inhalt ist, ist durch Updates wie Hummingbird oder Panda deutlich besser. Richtig gute Inhalte verbreiten sich viral, bringen gute Links, Likes, Tweets und viel \u201cOnline-Liebe\u201d. Guter Content ist das A und O&#8230;aber halt: wie definiert sich eigentlich \u201erichtig guter Content\u201c? Shakespeare? Gangnam Style Videos? In dieser Session gibt es einige Beispiele der besonderen Art. Wir sprechen \u00fcber die Zielstellungen, die Ausgangsituation, Strategien und Taktiken, die zum Erfolg gef\u00fchrt haben. Hier lernen Sie von den SMX Content Stars!\r\n\t\t\t<\/p>\r\n\t\t\t<p class=\"speaker\">\r\n<span class=\"Speaker\"><a href=\"\/en\/muenchen2014\/referenten\/#17\" class=\"smallSpeakerLink\"><img class=\"small_speaker_image\" id=\"speaker_17\" src=\"https:\/\/stuff.risingmedia.eu\/images\/speaker\/17.jpeg?d=1565183538\" align=\"left\" height=\"20\" width=\"20\" border=\"0\" \/><\/a><a href=\"\/en\/muenchen2014\/referenten\/#17\" class=\"smallSpeakerLink\"><strong>Alexander Holl<\/strong><\/a><span class=\"jobinesmall\"><i class=\"visible-desktop\">, CEO<\/i>, 121WATT<\/span><\/span>\r\n<span class=\"Speaker\"><a href=\"\/en\/muenchen2014\/referenten\/#402\" class=\"smallSpeakerLink\"><img class=\"small_speaker_image\" id=\"speaker_402\" src=\"https:\/\/stuff.risingmedia.eu\/images\/speaker\/402.jpg?d=1513927619\" align=\"left\" height=\"20\" width=\"20\" border=\"0\" \/><\/a><a href=\"\/en\/muenchen2014\/referenten\/#402\" class=\"smallSpeakerLink\"><strong>Karl Kratz<\/strong><\/a><span class=\"jobinesmall\"><i class=\"visible-desktop\">, Owner<\/i>, Karl Kratz Onlinemarketing<\/span><\/span>\r\n\t\t\t<\/p>\t\t\t\t\t\t\r\n\t\t\t<p class=\"room\">Room: Saal 1<\/p>\r\n\t\t\t<p class=\"focus\">Focus: tba<\/p>\r\n\t\t\t<p class=\"level\">Level: tba<\/p>\r\n\t\t\t<p class=\"tags\">\r\n\t\t\t\r\n\t\t\t<span>All<\/span><span>Business<\/span><span>Inhouse<\/span><span>Agency<\/span><span>Strategic<\/span><span>Inspirational<\/span>\t\r\n\t\t\t<\/p>\r\n\t\t<\/div>\t\r\n\t<\/div>\t\r\n\t<!-- PANEL END -->\r\n\t\r\n\t<!-- PANEL START -->\r\n\t<div class=\"panel span204\" id=\"p2006\">\r\n\t\t<div class=\"inhalt\">\r\n\t\t\t<!--p class=\"extra\">[expopluslink]<\/p-->\r\n\t\t\t<p class=\"track\">\r\n\t\t\t\r\n\t\t\tPanel 4<br \/>Marketing <img src=\"https:\/\/smxmuenchen.de\/wp-content\/uploads\/2013\/12\/GB.png\" alt=\"Sessions are partially or completely held in English\" title=\"Sessions are partially or completely held in English\" width=\"20\" \/>\t\t\t\r\n\t\t\t<\/p>\r\n\t\t\t<h3 class=\"title\">\r\n\t\t\t\r\n\t\t\t<a href=\"\/en\/muenchen2014\/tag-2\/#p2006\">Growth Hacking: creative online marketing beyond Google<\/a>\r\n\t\t\t<\/h3>\r\n\t\t\t<p class=\"description\">\r\n\t\t\t\r\n\t\t\t\r\nIf more than 90% your traffic is generated by Google, you are risking serious traffic declines with every small change in Google\u2019s algorithm. However if you are prepared to explore new ways, beyond Google, you can protect your sites from unpredictable traffic loss and further more you can gain rapid growth at minimal cost. While growth hacking is not suitable for all products and companies, diversification of marketing channels has become a must have for all. In this session we will show you successful examples of marketing diversification and discuss which strategies and tactics are promising for which products and companies.\t\t\t\r\n\t\t\t\r\n\t\t\t<\/p>\r\n\t\t\t<p class=\"speaker\">\r\n<span class=\"Speaker\"><a href=\"\/en\/muenchen2014\/referenten\/#2446\" class=\"smallSpeakerLink\"><img class=\"small_speaker_image\" id=\"speaker_2446\" src=\"https:\/\/stuff.risingmedia.eu\/images\/speaker\/2446.jpeg?d=1619438600\" align=\"left\" height=\"20\" width=\"20\" border=\"0\" \/><\/a><a href=\"\/en\/muenchen2014\/referenten\/#2446\" class=\"smallSpeakerLink\"><strong>Jordan Koene<\/strong><\/a><span class=\"jobinesmall\"><i class=\"visible-desktop\">, Strategist and Advisor<\/i>, Searchmetrics<\/span><\/span>\r\n\t\t\t<\/p>\t\t\t\t\t\t\r\n\t\t\t<p class=\"room\">Room: Saal 3 <\/p>\r\n\t\t\t<p class=\"focus\">Focus: tba<\/p>\r\n\t\t\t<p class=\"level\">Level: tba<\/p>\r\n\t\t\t<p class=\"tags\">\r\n\t\t\t\r\n\t\t\t\r\n\t\t\t<\/p>\r\n\t\t<\/div>\t\r\n\t<\/div>\t\r\n\t<!-- PANEL END -->\r\n\t\r\n\t<!-- PANEL START -->\r\n\t<div class=\"panel span204\" id=\"p2007\">\r\n\t\t<div class=\"inhalt\">\r\n\t\t\t<!--p class=\"extra\">[expopluslink]<\/p-->\r\n\t\t\t<p class=\"track\">\r\n\t\t\t\r\n\t\t\tPanel 5<br \/>Specials <img src=\"https:\/\/smxmuenchen.de\/wp-content\/uploads\/2013\/12\/GB.png\" alt=\"Sessions are partially or completely held in English\" title=\"Sessions are partially or completely held in English\" width=\"20\" \/>\t\r\n\t\t\t<\/p>\r\n\t\t\t<h3 class=\"title\">\r\n\t\t\t\r\n\t\t\t<a href=\"\/muenchen2014\/tag-2\/#p2007\">Cohort Analysis with Google Analytics<\/a>\r\n\t\t\t<\/h3>\r\n\t\t\t<p class=\"description\">\r\n\t\t\t\r\n\t\t\t\r\nA cohort is a group of subjects who have shared a particular event together during a particular time span. In this session one of the most influential Google analysts world wide, Justin Cutroni will explain to you what a cohort is and why you should use this analysis technique. He will review the fundamentals of building a cohort and you will learn how to do cohort analysis in a tool like Google Analytics.\t\t\t\r\n\t\t\t\r\n\t\t\t<\/p>\r\n\t\t\t<p class=\"speaker\">\r\n\t\t\t<span class=\"Speaker\"><a href=\"\/en\/muenchen2014\/referenten\/#2576\" class=\"smallSpeakerLink\"><img class=\"small_speaker_image\" id=\"speaker_2576\" src=\"https:\/\/stuff.risingmedia.eu\/images\/speaker\/2576.jpg?d=1777285677\" align=\"left\" height=\"20\" width=\"20\" border=\"0\" \/><\/a><a href=\"\/en\/muenchen2014\/referenten\/#2576\" class=\"smallSpeakerLink\"><strong>Justin Cutroni<\/strong><\/a><span class=\"jobinesmall\"><i class=\"visible-desktop\">, Consultant, Author, and Analytics Advocate<\/i>, Google<\/span><\/span>\r\n\t\t\t<\/p>\t\t\t\t\t\t\r\n\t\t\t<p class=\"room\">Room: Saal 4<\/p>\r\n\t\t\t<p class=\"focus\">Focus: tba<\/p>\r\n\t\t\t<p class=\"level\">Level: tba<\/p>\r\n\t\t\t<p class=\"tags\">\r\n\t\t\t\r\n\t\t\t<span>Advanced<\/span><span>Business<\/span><span>Inhouse<\/span><span>Agency<\/span><span>Tactical \/ Hands On<\/span>\r\n\t\t\t<\/p>\r\n\t\t<\/div>\t\r\n\t<\/div>\t\r\n\t<!-- PANEL END -->\r\n\t\t\t\t\r\n<\/div>\r\n<!-- SESSIONS END -->\r\n\r\n\r\n<!-- BREAK START -->\r\n<div class=\"sessions span12\">\r\n\t<div class=\"time span12\" id=\"2-0955\">\r\n\t\t<div class=\"inhalt\">\r\n\t\t\t\r\n\t\t\t9.55 am\r\n\t\t<\/div><!-- \/.inhalt -->\r\n\t<\/div><!-- \/.time -->\r\n\t\r\n\t<div class=\"break span12\" id=\"p2008\">\r\n\t\t<div class=\"inhalt\">\r\n\t\t\t\r\n\t\t\tSession Change\r\n\t\t<\/div><!-- \/.inhalt -->\r\n\t<\/div><!-- \/.time -->\r\n<\/div><!-- \/.sessions -->\r\n<!-- BREAK END -->\r\n\r\n\r\n<!-- KEYNOTE START -->\r\n<div class=\"sessions span12\">\r\n\r\n\t<div class=\"time span12\" id=\"2-1000\">\r\n\t\t<div class=\"inhalt\">\r\n\t\t\t\r\n\t\t\t10.00 am\r\n\t\t<\/div><!-- \/.inhalt -->\r\n\t<\/div><!-- \/.time -->\r\n\t\r\n\t<div class=\"keynote span12\" id=\"p2009\">\r\n\t\t<div class=\"inhalt\">\r\n\t\t\t<p class=\"extra\">[expopluslink]<\/p>\r\n\t\t\t<p class=\"track\">\r\n\t\t\t\r\n\t\t\tKeynote with Anirudh Koul: <img src=\"https:\/\/smxmuenchen.de\/wp-content\/uploads\/2013\/12\/GB.png\" alt=\"Sessions are partially or completely held in English\" title=\"Sessions are partially or completely held in English\" width=\"20\" \/>\r\n\t\t\t<\/p>\r\n\t\t\t<h3 class=\"title\">\r\n\t\t\t\r\n\t\t\t<a href=\"\/en\/muenchen2014\/tag-2\/#p2009\">Big Data \u2013 a Reality Check<\/a>\r\n\t\t\t<\/h3>\r\n\t\t\t<p class=\"description\">\r\n\t\t\t<!-- DESCRIPTION -->\r\n\t\t\t<\/p>\r\n\t\t\t<p class=\"speaker\">\r\n<span class=\"Speaker\"><a href=\"\/en\/muenchen2014\/referenten\/#2677\" class=\"smallSpeakerLink\"><img class=\"small_speaker_image\" id=\"speaker_2677\" src=\"https:\/\/stuff.risingmedia.eu\/images\/speaker\/2677.jpeg?d=1554402934\" align=\"left\" height=\"20\" width=\"20\" border=\"0\" \/><\/a><a href=\"\/en\/muenchen2014\/referenten\/#2677\" class=\"smallSpeakerLink\"><strong>Anirudh Koul<\/strong><\/a><span class=\"jobinesmall\"><i class=\"visible-desktop\">, Head of AI & Research<\/i>, aira<\/span><\/span>\r\n<span class=\"Speaker\"><a href=\"\/en\/muenchen2014\/referenten\/#274\" class=\"smallSpeakerLink\"><img class=\"small_speaker_image\" id=\"speaker_274\" src=\"https:\/\/stuff.risingmedia.eu\/images\/speaker\/274.jpg?d=1777030815\" align=\"left\" height=\"20\" width=\"20\" border=\"0\" \/><\/a><a href=\"\/en\/muenchen2014\/referenten\/#274\" class=\"smallSpeakerLink\"><strong>Frank Fuchs<\/strong><\/a><span class=\"jobinesmall\"><i class=\"visible-desktop\">, OSS Evangelist (Operating Systems & Services)<\/i>, Microsoft<\/span><\/span>\r\n\t\t\t<\/p>\r\n\t\t\t<p class=\"room\">Room: Saal 1<\/p>\r\n\t\t\t<p class=\"focus\">Focus: tba<\/p>\r\n\t\t\t<p class=\"level\">Level: tba<\/p>\r\n\t\t\t<p class=\"tags\">\r\n\t\t\t\t\r\n\t\t\t\t\r\n\t\t\t<\/p>\r\n\t\t<\/div><!-- \/.inhalt -->\r\n\t<\/div><!-- \/.time -->\r\n<\/div><!-- \/.sessions -->\r\n<!-- KEYNOTE END -->\r\n\r\n\r\n<!-- BREAK START -->\r\n<div class=\"sessions span12\">\r\n\t<div class=\"time span12\" id=\"2-1045\">\r\n\t\t<div class=\"inhalt\">\r\n\t\t\t\r\n\t\t\t10.45 am\r\n\t\t<\/div><!-- \/.inhalt -->\r\n\t<\/div><!-- \/.time -->\r\n\t\r\n\t<div class=\"break span12\" id=\"p2010\">\r\n\t\t<div class=\"inhalt\">\r\n\t\t\t\r\n\t\t\tMorning Coffee Break\r\n\t\t<\/div><!-- \/.inhalt -->\r\n\t<\/div><!-- \/.time -->\r\n<\/div><!-- \/.sessions -->\r\n<!-- BREAK END -->\r\n\r\n\r\n<!-- SESSIONS START -->\r\n<div class=\"sessions span12\">\r\n\t<div class=\"time span12\" id=\"2-1115\">\r\n\t\t<div class=\"inhalt\">\r\n\t\t\t\r\n\t\t\t11.15 am\r\n\t\t<\/div>\r\n\t<\/div>\r\n\t\r\n\t<!-- PANEL START -->\r\n\t<div class=\"panel span204\" id=\"p2011\">\r\n\t\t<div class=\"inhalt\">\r\n\t\t\t<!--p class=\"extra\">[expopluslink]<\/p-->\r\n\t\t\t<p class=\"track\">\r\n\t\t\tPanel 1<br \/>SMX Inhouse\r\n\t\t\t\r\n\t\t\t<img src=\"https:\/\/smxmuenchen.de\/wp-content\/uploads\/2013\/12\/GBDE.png\" alt=\"Sessions are partially held in English or partially in German\" title=\"Sessions are partially held in English or partially in German\" width=\"20\" \/>\r\n\t\t\t<\/p>\r\n\t\t\t<h3 class=\"title\">\r\n\t\t\t\r\n\t\t\t<a href=\"\/en\/muenchen2014\/tag-2\/#p2011\">The Internet is no new territory! The best strategies to strengthen your position with your boss and to get more budget<\/a>\t\t\t\r\n\t\t\t<\/h3>\r\n\t\t\t<p class=\"description\">\r\n\t\t\t\r\n\t\t\t\r\nEarly adopter or late follower, almost every company invests today in Online Marketing. Some with passion and significant budget, some simply to be involved as well. Now is the time to establish structures, define sensible budgets and to strengthen the position Online Marketing should have in every company. In this session we discuss benchmarks and communications strategies that will help you succeed as well as evaluation strategies to proof success of your Online Marketing activities (Prototyping)\t\t\r\n\t\t\t\r\n\t\t\t<\/p>\r\n\t\t\t<p class=\"speaker\">\r\n<span class=\"Speaker\"><a href=\"\/en\/muenchen2014\/referenten\/#112\" class=\"smallSpeakerLink\"><img class=\"small_speaker_image\" id=\"speaker_112\" src=\"https:\/\/stuff.risingmedia.eu\/images\/speaker\/112.jpg?d=1552058686\" align=\"left\" height=\"20\" width=\"20\" border=\"0\" \/><\/a><a href=\"\/en\/muenchen2014\/referenten\/#112\" class=\"smallSpeakerLink\"><strong>Jens Fauldrath<\/strong><\/a><span class=\"jobinesmall\"><i class=\"visible-desktop\">, Founder and CEO<\/i>, get:traction GmbH<\/span><\/span>\r\n<span class=\"Speaker\"><a href=\"\/en\/muenchen2014\/referenten\/#2113\" class=\"smallSpeakerLink\"><img class=\"small_speaker_image\" id=\"speaker_2113\" src=\"https:\/\/stuff.risingmedia.eu\/images\/speaker\/2113.jpg?d=1777037068\" align=\"left\" height=\"20\" width=\"20\" border=\"0\" \/><\/a><a href=\"\/en\/muenchen2014\/referenten\/#2113\" class=\"smallSpeakerLink\"><strong>James Cornwall<\/strong><\/a><span class=\"jobinesmall\"><i class=\"visible-desktop\">, Digital Analytics Manager<\/i>, Shell<\/span><\/span>\r\n\t\t\t<\/p>\t\t\t\t\t\t\r\n\t\t\t<p class=\"room\">Room: Saal 2 <\/p>\r\n\t\t\t<p class=\"focus\">Focus: tba<\/p>\r\n\t\t\t<p class=\"level\">Level: tba<\/p>\r\n\t\t\t<p class=\"tags\"><span>Alle<\/span><span>SEO<\/span><span>SEA<\/span><span>Business<\/span><span>Inhouse<\/span><span>Tactical \/ Hands On, Strategic<\/span><\/p>\r\n\t\t<\/div>\t\r\n\t<\/div>\t\r\n\t<!-- PANEL END -->\r\n\r\n\t<!-- PANEL START -->\r\n\t<div class=\"panel span204\" id=\"p2012\">\r\n\t\t<div class=\"inhalt\">\r\n\t\t\t<!--p class=\"extra\">[expopluslink]<\/p-->\r\n\t\t\t<p class=\"track\">\r\n\t\t\t\r\n\t\t\tPanel 2<br \/>Semantic \/ Tech <img src=\"https:\/\/smxmuenchen.de\/wp-content\/uploads\/2013\/12\/GB.png\" alt=\"Sessions are partially or completely held in English\" title=\"Sessions are partially or completely held in English\" width=\"20\" \/>\t\t\t\r\n\t\t\t<\/p>\r\n\t\t\t<h3 class=\"title\">\r\n\t\t\t\r\n\t\t\t<a href=\"\/en\/muenchen2014\/tag-2\/#p2012\">Hreflang, Subdomains, Geographic Targeting &#038; Co: SEO-Must-Haves for International SEO<\/a>\r\n\t\t\t<\/h3>\r\n\t\t\t<p class=\"description\">\r\n\t\t\t\r\n\t\t\t\r\nThe rel=\u201dalternate\u201d hreflang=\u201dx\u201d link-attribute helps Google index and serve the localized version of content to users who require an alternate language version. hreflang=\u201dx-default\u201d files a default page for all language version that are not defined specifically. In this session we dive in deep: How should you use these attributes, which attributes are best used for which international sites and what does this mean if you are planning a relaunch on an international scale? Which other SEO-Must Haves do you need to be successful internationally? Don\u2019t take any chances and join this session where our experts will clarify all these questions.\t\t\t\r\n\t\t\t\r\n\t\t\t<\/p>\r\n\t\t\t<p class=\"speaker\">\r\n<span class=\"Speaker\"><a href=\"\/en\/muenchen2014\/referenten\/\" class=\"smallSpeakerLink\"><img class=\"small_speaker_image\" id=\"speaker_\" src=\"\" align=\"left\" height=\"20\" width=\"20\" border=\"0\" \/><\/a><a href=\"\/en\/muenchen2014\/referenten\/\" class=\"smallSpeakerLink\"><strong> <\/strong><\/a><span class=\"jobinesmall\"><i class=\"visible-desktop\"><\/i><\/span><\/span>\r\n<span class=\"Speaker\"><a href=\"\/en\/muenchen2014\/referenten\/#95\" class=\"smallSpeakerLink\"><img class=\"small_speaker_image\" id=\"speaker_95\" src=\"https:\/\/stuff.risingmedia.eu\/images\/speaker\/95.jpg?d=1569848597\" align=\"left\" height=\"20\" width=\"20\" border=\"0\" \/><\/a><a href=\"\/en\/muenchen2014\/referenten\/#95\" class=\"smallSpeakerLink\"><strong>Andy Atkins-Kr\u00fcger<\/strong><\/a><span class=\"jobinesmall\"><i class=\"visible-desktop\">, CEO<\/i>, Webcertain<\/span><\/span>\r\n\t\t\t<\/p>\t\t\t\t\t\t\r\n\t\t\t<p class=\"room\">Room: Saal 5<\/p>\r\n\t\t\t<p class=\"focus\">Focus: tba<\/p>\r\n\t\t\t<p class=\"level\">Level: tba<\/p>\r\n\t\t\t<p class=\"tags\">\r\n\t\t\t\r\n\t\t\t<span>Advanced<\/span><span>Geek<\/span><span>Inhouse<\/span><span>Agency<\/span><span>Tactical \/ Hands On<\/span>\t\t\t\t\r\n\t\t\t<\/p>\r\n\t\t<\/div>\t\r\n\t<\/div>\t\r\n\t<!-- PANEL END -->\r\n\t\r\n\t<!-- PANEL START -->\r\n\t<div class=\"panel span204\" id=\"p2013\">\r\n\t\t<div class=\"inhalt\">\r\n\t\t\t<!--p class=\"extra\">[expopluslink]<\/p-->\r\n\t\t\t<p class=\"track\">\r\n\t\t\tPanel 3<br \/>Content\r\n\t\t\t<img src=\"https:\/\/smxmuenchen.de\/wp-content\/uploads\/2013\/12\/DE.png\" alt=\"Sessions are held in German\" title=\"Sessions are held in in German\" width=\"20\" \/>\r\n\t\t\t<\/p>\r\n\t\t\t<h3 class=\"title\"><a href=\"\/muenchen2014\/tag-2\/#p2013\">High Quality Linkbuilding mit Content Marketing &#8211; Wer bekommt eigentlich die Top Links?<\/a><\/h3>\r\n\t\t\t<p class=\"description\">\r\nContent Marketing als Strategie um wertvolle Links aufzubauen wird immer wichtiger und es gibt unglaublich viele allgemeine Ratschl\u00e4ge dazu. Wie aber kann man gezielt Links aufbauen? Welche Inhalte sind f\u00fcr die Linkerati besonders wertvoll?  In dieser Session besch\u00e4ftigen wir uns mit den Inhalten jenseits dessen, was man schon kennt. Was sind hier besonders erfolgreiche Beispiele? Wie sehen sinnvolle Strategien, Taktiken und Prozesse aus.\r\n\t\t\t<\/p>\r\n\t\t\t<p class=\"speaker\">\r\n<span class=\"Speaker\"><a href=\"\/en\/muenchen2014\/referenten\/#200\" class=\"smallSpeakerLink\"><img class=\"small_speaker_image\" id=\"speaker_200\" src=\"https:\/\/stuff.risingmedia.eu\/images\/speaker\/200.jpg?d=1652862698\" align=\"left\" height=\"20\" width=\"20\" border=\"0\" \/><\/a><a href=\"\/en\/muenchen2014\/referenten\/#200\" class=\"smallSpeakerLink\"><strong>Marcus Tober<\/strong><\/a><span class=\"jobinesmall\"><i class=\"visible-desktop\">, Head of Enterprise Solutions<\/i>, SEMrush<\/span><\/span>\r\n<span class=\"Speaker\"><a href=\"\/en\/muenchen2014\/referenten\/#125\" class=\"smallSpeakerLink\"><img class=\"small_speaker_image\" id=\"speaker_125\" src=\"https:\/\/stuff.risingmedia.eu\/images\/speaker\/125.jpg?d=1707824358\" align=\"left\" height=\"20\" width=\"20\" border=\"0\" \/><\/a><a href=\"\/en\/muenchen2014\/referenten\/#125\" class=\"smallSpeakerLink\"><strong>Markus H\u00f6vener<\/strong><\/a><span class=\"jobinesmall\"><i class=\"visible-desktop\">, Founder and SEO Advocate<\/i>, Bloofusion<\/span><\/span>\r\n\t\t\t<\/p>\t\t\t\t\t\t\r\n\t\t\t<p class=\"room\">Room: Saal 1<\/p>\r\n\t\t\t<p class=\"focus\">Focus: tba<\/p>\r\n\t\t\t<p class=\"level\">Level: tba<\/p>\r\n\t\t\t<p class=\"tags\">\r\n\t\t\t\r\n\t\t\t<span>Fortgeschritten<\/span><span>Geek<\/span><span>SEO<\/span><span>Tactical \/ Hands On<\/span><span>Strategic<\/span>\r\n\t\t\t<\/p>\r\n\t\t<\/div>\t\r\n\t<\/div>\t\r\n\t<!-- PANEL END -->\r\n\t\r\n\t<!-- PANEL START -->\r\n\t<div class=\"panel span204\" id=\"p2014\">\r\n\t\t<div class=\"inhalt\">\r\n\t\t\t<!--p class=\"extra\">[expopluslink]<\/p-->\r\n\t\t\t<p class=\"track\">\r\n\t\t\tPanel 4<br \/>Marketing\r\n\t\t\t\r\n\t\t\t<img src=\"https:\/\/smxmuenchen.de\/wp-content\/uploads\/2013\/12\/GBDE.png\" alt=\"Sessions are partially held in English or partially in German\" title=\"Sessions are partially held in English or partially in German\" width=\"20\" \/>\t\t\t\t\r\n\t\t\t<\/p>\r\n\t\t\t<h3 class=\"title\">\r\n\t\t\t\r\n\t\t\t<a href=\"\/en\/muenchen2014\/tag-2\/#p2014\">Online Marketing for products that nobody is searching for<\/a>\r\n\t\t\t<\/h3>\r\n\t\t\t<p class=\"description\">\r\n\t\t\t\r\n\t\t\t\r\nSEO and SEA work realy well, IF there is demand. But what hapens if nobody is actively searching for my type of product? How can I generate demand if my budget doesn\u2018t allow big spendings on TV or display. Is Facebook Ads a good solution for me? This session is all about efficient Online Marketing for products and services that are not in demand YET!\r\n\t\t\t\r\n\t\t\t<\/p>\r\n\t\t\t<p class=\"speaker\">\r\n<span class=\"Speaker\"><a href=\"\/en\/muenchen2014\/referenten\/#192\" class=\"smallSpeakerLink\"><img class=\"small_speaker_image\" id=\"speaker_192\" src=\"https:\/\/stuff.risingmedia.eu\/images\/speaker\/192.jpg?d=1777307687\" align=\"left\" height=\"20\" width=\"20\" border=\"0\" \/><\/a><a href=\"\/en\/muenchen2014\/referenten\/#192\" class=\"smallSpeakerLink\"><strong>Stefan Mohr<\/strong><\/a><span class=\"jobinesmall\"><i class=\"visible-desktop\"><\/i>, Jung von Matt\/next<\/span><\/span>\r\n<span class=\"Speaker\"><a href=\"\/en\/muenchen2014\/referenten\/#1097\" class=\"smallSpeakerLink\"><img class=\"small_speaker_image\" id=\"speaker_1097\" src=\"https:\/\/stuff.risingmedia.eu\/images\/speaker\/1097.jpg?d=1776251784\" align=\"left\" height=\"20\" width=\"20\" border=\"0\" \/><\/a><a href=\"\/en\/muenchen2014\/referenten\/#1097\" class=\"smallSpeakerLink\"><strong>Alex Emberey<\/strong><\/a><span class=\"jobinesmall\"><i class=\"visible-desktop\">, CEO & Co-Founder<\/i>, Ladder Digital<\/span><\/span>\r\n\t\t\t<\/p>\t\t\t\t\t\t\r\n\t\t\t<p class=\"room\">Room: Saal 3 <\/p>\r\n\t\t\t<p class=\"focus\">Focus: tba<\/p>\r\n\t\t\t<p class=\"level\">Level: tba<\/p>\r\n\t\t\t<p class=\"tags\">\r\n\t\t\t\r\n\t\t\t<span>All<\/span><span>SEO<\/span><span>SEA<\/span><span>Social<\/span><span>Inhouse<\/span><span>Agency<\/span>\r\n\t\t\t<\/p>\r\n\t\t<\/div>\t\r\n\t<\/div>\t\r\n\t<!-- PANEL END -->\r\n\t\r\n\t<!-- PANEL START -->\r\n\t<div class=\"panel span204\" id=\"p2015\">\r\n\t\t<div class=\"inhalt\">\r\n\t\t\t<!--p class=\"extra\">[expopluslink]<\/p-->\r\n\t\t\t<p class=\"track\">Panel 5<br \/>Specials\r\n\t\t\t<img src=\"https:\/\/smxmuenchen.de\/wp-content\/uploads\/2013\/12\/DE.png\" alt=\"Sessions are held in German\" title=\"Sessions are held in in German\" width=\"20\" \/>\t\r\n\t\t\t<\/p>\r\n\t\t\t<h3 class=\"title\"><a href=\"\/muenchen2014\/tag-2\/#p2015\">Onpage &#038; Onsite Clinic <\/a><\/h3>\r\n\t\t\t<p class=\"description\">\r\nWas funktioniert auf Ihrer Seite, was nicht? Holen Sie sich Einblicke von Google selbst. Alle angemeldeten Teilnehmer der SMX M\u00fcnchen haben die M\u00f6glichkeit, Ihre Seite vorab bei uns einzureichen. Lernen von den Besten \u2013 nutzen Sie die Chance. Relevanteres Feedback k\u00f6nnen Sie kaum bekommen! Bewerben Sie sich jetzt unter <span id=\"enkoder_2_606348202\">email hidden; JavaScript is required<\/span><script type=\"text\/javascript\">\n\/* <!-- *\/\nfunction hivelogic_enkoder_2_606348202() {\nvar kode=\"kode=\\\"110 114 103 104 64 37 114 110 104 103 95 37 64 98 110 98 114 98 103 98 104 98 64 95 37 95 95 114 98 110 98 104 98 103 98 95 95 98 98 95 95 95 37 95 95 64 98 44 98 62 98 95 95 98 98 95 95 95 37 95 95 95 95 98 98 95 95 95 95 95 95 95 95 98 98 95 95 95 95 95 95 65 98 100 98 95 95 98 98 95 95 95 95 95 95 63 98 50 98 95 95 98 98 95 95 95 95 95 95 95 95 98 98 95 95 95 95 95 95 103 98 104 98 113 98 49 98 107 98 104 98 113 98 102 98 120 98 104 98 123 98 112 98 118 98 112 98 102 98 127 98 113 127 108 98 111 98 108 98 104 98 102 98 100 98 106 98 113 98 115 98 65 98 114 98 95 95 98 98 95 95 95 95 95 95 95 95 98 98 95 95 95 95 95 95 95 95 98 98 95 95 95 37 95 95 95 95 98 98 95 95 95 95 95 95 95 95 98 98 95 95 95 95 95 95 95 95 98 98 95 95 95 95 95 95 103 98 104 98 113 98 49 98 107 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document.getElementById('enkoder_2_606348202');\nspan.parentNode.removeChild(span);\n\/* --> *\/\n<\/script> (NB \u2013 nur angemeldete Teilnehmer k\u00f6nnen Vorschl\u00e4ge unterbreiten).\r\n\t\t\t<\/p>\r\n\t\t\t<p class=\"speaker\">\r\n\t\t\t<span class=\"Speaker\"><a href=\"\/en\/muenchen2014\/referenten\/\" class=\"smallSpeakerLink\"><img class=\"small_speaker_image\" id=\"speaker_\" src=\"\" align=\"left\" height=\"20\" width=\"20\" border=\"0\" \/><\/a><a href=\"\/en\/muenchen2014\/referenten\/\" class=\"smallSpeakerLink\"><strong> <\/strong><\/a><span class=\"jobinesmall\"><i class=\"visible-desktop\"><\/i><\/span><\/span>\r\n\t\t\t<\/p>\t\t\t\t\t\t\r\n\t\t\t<p class=\"room\">Room: Saal 4<\/p>\r\n\t\t\t<p class=\"focus\">Focus: tba<\/p>\r\n\t\t\t<p class=\"level\">Level: tba<\/p>\r\n\t\t\t<p class=\"tags\">\r\n\t\t\t\r\n\t\t\t<span>All<\/span><span>SEO<\/span><span>Inhouse<\/span><span>Agency<\/span><span>Tactical \/ Hands On<\/span>\t\r\n\t\t\t<\/p>\r\n\t\t<\/div>\t\r\n\t<\/div>\t\r\n\t<!-- PANEL END -->\r\n\t\t\t\t\r\n<\/div>\r\n<!-- SESSIONS END -->\r\n\r\n\r\n<!-- BREAK START -->\r\n<div class=\"sessions span12\">\r\n\t<div class=\"time span12\" id=\"2-1215\">\r\n\t\t<div class=\"inhalt\">\r\n\t\t\t\r\n\t\t\t12.15 pm\r\n\t\t<\/div><!-- \/.inhalt -->\r\n\t<\/div><!-- \/.time -->\r\n\t\r\n\t<div class=\"break span12\" id=\"p2016\">\r\n\t\t<div class=\"inhalt\">\r\n\t\t\t\r\n\t\t\tLunch\r\n\t\t<\/div><!-- \/.inhalt -->\r\n\t<\/div><!-- \/.time -->\r\n<\/div><!-- \/.sessions -->\r\n<!-- BREAK END -->\r\n\r\n\r\n<!-- SESSIONS START -->\r\n<div class=\"sessions span12\">\r\n\t<div class=\"time span12\" id=\"2-1330\">\r\n\t\t<div class=\"inhalt\">\r\n\t\t\t\r\n\t\t\t1.30 pm\r\n\t\t<\/div>\r\n\t<\/div>\r\n\t\r\n\t<!-- PANEL START -->\r\n\t<div class=\"panel span204\" id=\"p2017\">\r\n\t\t<div class=\"inhalt\">\r\n\t\t\t<!--p class=\"extra\">[expopluslink]<\/p-->\r\n\t\t\t<p class=\"track\">Panel 1<br \/>SMX Inhouse\r\n\t\t\t<img src=\"https:\/\/smxmuenchen.de\/wp-content\/uploads\/2013\/12\/DE.png\" alt=\"Sessions are held in German\" title=\"Sessions are held in in German\" width=\"20\" \/>\t\r\n\t\t\t<\/p>\r\n\t\t\t<h3 class=\"title\"><a href=\"\/muenchen2014\/tag-2\/#p2017\">Social Customer Experience und CRM Modelle f\u00fcr Online Marketer<\/a><\/h3>\r\n\t\t\t<p class=\"description\">\r\nSupport im Social Web f\u00fcr den Beziehungsaufbau mit Kunden etabliert sich in vielf\u00e4ltigen sowie kreativen Formen und wird heute zunehmend von Kundenseite erwartet.  In dieser Session zeigt Ihnen Andreas Bock, wie Sie Beziehungsauf- und ausbau zu Ihren Kunden erlebnisreich und unabh\u00e4ngig von Plattformen gestalten sollten (Stichwort Unabh\u00e4ngigkeit von Facebook &#038; Google), wie Sie Ihre Communitys als Owned-Media-Plattform gestalten, um die Kundenbeziehung, den Dialog, Analyse, Cross- und Upselling, Servicing, Innovation etc. in der eigenen Hand zu haben. Sehen Sie auch Beispiele wie E-Mail-Adressgenerierung per Google als Beispiel f\u00fcr eine Owned-Media-Strategie als Ansatz.Im Anschlu\u00df zeigt Ihnen Michaela Schneider wie Sie f\u00fcr Ihren Kundensupport das optimale CRM System w\u00e4hlen. Modelle und Tools gibt es inzwischen viele, aber welche L\u00f6sung ist f\u00fcr mich die richtige? Haben standardisierte oder individuelle L\u00f6sungen eine bessere Kosten\/Nutzen Relation?\r\n\t\t\t<\/p>\r\n\t\t\t<p class=\"speaker\">\r\n<span class=\"Speaker\"><a href=\"\/en\/muenchen2014\/referenten\/#907\" class=\"smallSpeakerLink\"><img class=\"small_speaker_image\" id=\"speaker_907\" src=\"https:\/\/stuff.risingmedia.eu\/images\/speaker\/907.jpg?d=1777040113\" align=\"left\" height=\"20\" width=\"20\" border=\"0\" \/><\/a><a href=\"\/en\/muenchen2014\/referenten\/#907\" class=\"smallSpeakerLink\"><strong>Michaela Schneider<\/strong><\/a><span class=\"jobinesmall\"><i class=\"visible-desktop\">, Leiterin Produkt & CRM<\/i>, windeln.de<\/span><\/span>\r\n<span class=\"Speaker\"><a href=\"\/en\/muenchen2014\/referenten\/#536\" class=\"smallSpeakerLink\"><img class=\"small_speaker_image\" id=\"speaker_536\" src=\"https:\/\/stuff.risingmedia.eu\/images\/speaker\/536.jpg?d=1776253964\" align=\"left\" height=\"20\" width=\"20\" border=\"0\" \/><\/a><a href=\"\/en\/muenchen2014\/referenten\/#536\" class=\"smallSpeakerLink\"><strong>Andreas H. Bock<\/strong><\/a><span class=\"jobinesmall\"><i class=\"visible-desktop\"><\/i>, St.Gallen Institute GmbH <\/span><\/span>\r\n\t\t\t<\/p>\t\t\t\t\t\t\r\n\t\t\t<p class=\"room\">Room: Saal 2 <\/p>\r\n\t\t\t<p class=\"focus\">Focus: tba<\/p>\r\n\t\t\t<p class=\"level\">Level: tba<\/p>\r\n\t\t\t<p class=\"tags\">\r\n\t\t\t\r\n\t\t\t<span>All<\/span><span>Business<\/span><span>Inhouse<\/span><span>Agency<\/span><span>Strategic<\/span>\t\r\n\t\t\t<\/p>\r\n\t\t<\/div>\t\r\n\t<\/div>\t\r\n\t<!-- PANEL END -->\r\n\r\n\t<!-- PANEL START -->\r\n\t<div class=\"panel span204\" id=\"p2018\">\r\n\t\t<div class=\"inhalt\">\r\n\t\t\t<!--p class=\"extra\">[expopluslink]<\/p-->\r\n\t\t\t<p class=\"track\">\r\n\t\t\t\r\n\t\t\tPanel 2<br \/>Sponsored Session <img src=\"https:\/\/smxmuenchen.de\/wp-content\/uploads\/2013\/12\/GB.png\" alt=\"Sessions are partially or completely held in English\" title=\"Sessions are partially or completely held in English\" width=\"20\" \/>\t\t\t\t\t\r\n\t\t\t<\/p>\t\r\n\t\t\t<h3 class=\"title\">\r\n\t\t\t\r\n\t\t\t<a href=\"\/en\/muenchen2014\/tag-2\/#p2018\">From Microdata &#038; Schema To Rich Snippets<\/a>\r\n\t\t\t<\/h3>\r\n\t\t\t<img src=\"https:\/\/1-risingmedia.com\/sponsor\/MajesticSEO.png\" width=\"150\" border=\"0\" \/>\r\n\t\t\t<p class=\"description\">\r\n\t\t\t\r\n\t\t\t\r\nGet your geek on as we dig into hardcore code implementations of Schema protocol, RDFa, GoodRelations, Facebook Open Graph markup used by leading Internet retailers and content publishers in a variety of competitive industries. How many publishers have intergrated rich snippets? Panelists will demonstrate how rich snippets appearing in search results have impacted traffic, conversions and driven real ROI. Which integrations will end up in the best results? Don\u2019t forget Google needs time for indexing and processing, what are the risks caused by this? What is Google accepting as valid data? Make sure you make the right decision on which snippets you implement and which not.\t\t\t\r\n\t\t\t\r\n\t\t\t<\/p>\r\n\t\t\t<p class=\"speaker\">\r\n<span class=\"Speaker\"><a href=\"\/en\/muenchen2014\/referenten\/#2610\" class=\"smallSpeakerLink\"><img class=\"small_speaker_image\" id=\"speaker_2610\" src=\"https:\/\/stuff.risingmedia.eu\/images\/speaker\/2610.jpeg?d=1683571570\" align=\"left\" height=\"20\" width=\"20\" border=\"0\" \/><\/a><a href=\"\/en\/muenchen2014\/referenten\/#2610\" class=\"smallSpeakerLink\"><strong>Jan-Willem Bobbink<\/strong><\/a><span class=\"jobinesmall\"><i class=\"visible-desktop\">, Freelance Consultant<\/i><\/span><\/span>\r\n\t\t\t<\/p>\r\n\t\t\t<p class=\"tags\">\r\n\t\t\t\r\n\t\t\t<span>Advanced<\/span><span>Geek<\/span><span>Inhouse<\/span><span>Agency<\/span>\t\r\n\t\t\t<\/p>\r\n<p class=\"room\">Room: Saal 5<\/p>\r\n<div style=\"clear: both;\"><\/div>\r\n<hr \/>\r\n\t\t\t<h3 class=\"title\">\r\n\t\t\t\r\n\t\t\t<a href=\"\/en\/muenchen2014\/tag-2\/#p2018b\">Search marketing is faster, smarter, better<\/a>\r\n\t\t\t<\/h3>\r\n\t\t\t<img src=\"https:\/\/1-risingmedia.com\/sponsor\/DoubleClick.png\" width=\"150\" border=\"0\" \/>\r\n\t\t\t<p class=\"description\">\r\n\r\n\t\t\t<\/p>\r\n\t\t\t<p class=\"speaker\">\r\n<span class=\"Speaker\"><a href=\"\/en\/muenchen2014\/referenten\/#2734\" class=\"smallSpeakerLink\"><img class=\"small_speaker_image\" id=\"speaker_2734\" src=\"https:\/\/stuff.risingmedia.eu\/images\/speaker\/2734.jpg?d=1776255168\" align=\"left\" height=\"20\" width=\"20\" border=\"0\" \/><\/a><a href=\"\/en\/muenchen2014\/referenten\/#2734\" class=\"smallSpeakerLink\"><strong>Anthony Chavez<\/strong><\/a><span class=\"jobinesmall\"><i class=\"visible-desktop\">, Senior Product Manager<\/i>, Google<\/span><\/span>\r\n\t\t\t<\/p>\r\n\t\t\t\t\t\t\r\n\t\t\t<p class=\"room\">Room: Saal 5<\/p>\r\n\t\t\t<p class=\"focus\">Focus: tba<\/p>\r\n\t\t\t<p class=\"level\">Level: tba<\/p>\r\n\t\t\t<p class=\"tags\">\r\n\t\t\t\r\n\t\t\t<span>Advanced<\/span><span>Geek<\/span><span>Inhouse<\/span><span>Agency<\/span>\t\r\n\t\t\t<\/p>\r\n\t\t<\/div>\t\r\n\t<\/div>\t\r\n\t<!-- PANEL END -->\r\n\t\r\n\t<!-- PANEL START -->\r\n\t<div class=\"panel span204\" id=\"p2019\">\r\n<div class=\"inhalt\">\r\n<!--p class=\"extra\">[expopluslink]<\/p-->\r\n\t\t\t<p class=\"track\">Panel 3<br \/>Content\r\n\t\t\t<img src=\"https:\/\/smxmuenchen.de\/wp-content\/uploads\/2013\/12\/DE.png\" alt=\"Sessions are held in German\" title=\"Sessions are held in in German\" width=\"20\" \/>\t\r\n\t\t\t<\/p>\r\n\t\t\t<h3 class=\"title\"><a href=\"\/muenchen2014\/tag-2\/#p2019\">Video: Short &#038; Social &#8211; Long &#038; YouTube<\/a><\/h3>\r\n\t\t\t<p class=\"description\">\r\nVideos werden immer beliebter und  zunehmend von Unternehmen f\u00fcr Marketing genutzt. Laut comScore gibt es in einem Monat \u00fcber 44 Billionen Online Video Content Views. Umgerechnet sind das 22 Stunden Video pro Nutzer! Short-form Video ist leichte Kost und kommt unserer kurzen Aufmerksamkeitsspanne entgegen. Es gibt quasi keine Eintrittsbarrieren &#8211; typische Plattformen sind Instagram und Vine. Long-Form Video ist das typische YouTube Video, welches Tausende Views generieren kann und immense virale Schlagkraft hat. Welche Videostrategie ist die richtige f\u00fcr welches Ziel (Branding, Lead Generation, Sales, Branding\/Awareness)? Wie suchen die Nutzer und wie werde ich gefunden? Soll ich Videos erstellen und auf YouTube stellen? Oder soll ich doch selber hosten? Welche Inhalte sind erfolgsversprechend und was bringt mir das alles unter dem Strich? In dieser Session zeigen Ihnen unsere Referenten welche Videoinhalte vielversprechend sind und wie Sie diese optimieren sollten.\r\n\t\t\t<\/p>\r\n\t\t\t<p class=\"speaker\">\r\n\t\t\t<span class=\"Speaker\"><a href=\"\/en\/muenchen2014\/referenten\/#2609\" class=\"smallSpeakerLink\"><img class=\"small_speaker_image\" id=\"speaker_2609\" src=\"https:\/\/stuff.risingmedia.eu\/images\/speaker\/2609.jpg?d=1777015890\" align=\"left\" height=\"20\" width=\"20\" border=\"0\" \/><\/a><a href=\"\/en\/muenchen2014\/referenten\/#2609\" class=\"smallSpeakerLink\"><strong>Christoph Krachten<\/strong><\/a><span class=\"jobinesmall\"><i class=\"visible-desktop\"><\/i>, Mediakraft Networks GmbH<\/span><\/span>\r\n\t\t\t<\/p>\t\t\t\t\t\t\r\n\t\t\t<p class=\"room\">Room: Saal 1<\/p>\r\n\t\t\t<p class=\"focus\">Focus: tba<\/p>\r\n\t\t\t<p class=\"level\">Level: tba<\/p>\r\n\t\t\t<p class=\"tags\">\r\n\t\t\t\r\n\t\t\t<span>All<\/span><span>Inhouse<\/span><span>Agency<\/span><span>Strategic<\/span><span>Tactical \/ Hands On<\/span>\t\r\n\t\t\t<\/p>\r\n\t\t<\/div>\t\t\r\n\t<\/div>\t\r\n\t<!-- PANEL END -->\r\n\t\r\n\t<!-- PANEL START -->\r\n\t<div class=\"panel span204\" id=\"p2020\">\r\n\t\t<div class=\"inhalt\">\r\n\t\t\t<!--p class=\"extra\">[expopluslink]<\/p-->\r\n\t\t\t<p class=\"track\">\r\n\t\t\t\r\n\t\t\tPanel 4<br \/>Marketing <img src=\"https:\/\/smxmuenchen.de\/wp-content\/uploads\/2013\/12\/GB.png\" alt=\"Sessions are partially or completely held in English\" title=\"Sessions are partially or completely held in English\" width=\"20\" \/>\t\t\t\t\r\n\t\t\t<\/p>\r\n\t\t\t<h3 class=\"title\">\r\n\t\t\t\r\n\t\t\t<a href=\"\/en\/muenchen2014\/tag-2\/#p2020\">Pro-level Tips For Succeeding At Retargeting<\/a>\r\n\t\t\t<\/h3>\r\n\t\t\t<p class=\"description\">\r\n\t\t\t\r\n\t\t\t\r\nRetargeting capabilities like Google remarketing lists, FBX and new interactive ad formats are raising the stakes for search marketers. We now have more tools at our disposal to lure site visitors deeper into the sales funnel, upsell current customers and reach new audiences searching for similar products and services. In this session you\u2019ll learn tactics and strategies for executing winning retargeting campaigns.\t\t\t\r\n\t\t\t\r\n\t\t\t<\/p>\r\n\t\t\t<p class=\"speaker\">\r\n<span class=\"Speaker\"><a href=\"\/en\/muenchen2014\/referenten\/#2514\" class=\"smallSpeakerLink\"><img class=\"small_speaker_image\" id=\"speaker_2514\" src=\"https:\/\/stuff.risingmedia.eu\/images\/speaker\/2514.jpg?d=1454274930\" align=\"left\" height=\"20\" width=\"20\" border=\"0\" \/><\/a><a href=\"\/en\/muenchen2014\/referenten\/#2514\" class=\"smallSpeakerLink\"><strong>Alistair Dent<\/strong><\/a><span class=\"jobinesmall\"><i class=\"visible-desktop\">, Founder<\/i>, Mismi<\/span><\/span>\r\n\t\t\t<\/p>\t\t\t\t\t\t\r\n\t\t\t<p class=\"room\">Room: Saal 3 <\/p>\r\n\t\t\t<p class=\"focus\">Focus: tba<\/p>\r\n\t\t\t<p class=\"level\">Level: tba<\/p>\r\n\t\t\t<p class=\"tags\">\r\n\t\t\t\r\n\t\t\t<span>Advanced<\/span><span>SEA<\/span><span>Inhouse<\/span><span>Tactical \/ Hands On<\/span> <span>Strategic<\/span>\t\t\t\t\r\n\t\t\t<\/p>\r\n\t\t<\/div>\t\r\n\t<\/div>\t\r\n\t<!-- PANEL END -->\r\n\t\r\n\t<!-- PANEL START -->\r\n\t<div class=\"panel span204\" id=\"p2021\">\r\n\t\t<div class=\"inhalt\">\r\n<!--p class=\"extra\">[expopluslink]<\/p-->\r\n\t\t\t<p class=\"track\">Panel 5<br \/>Specials\r\n\t\t\t<img src=\"https:\/\/smxmuenchen.de\/wp-content\/uploads\/2013\/12\/DE.png\" alt=\"Sessions are held in German\" title=\"Sessions are held in in German\" width=\"20\" \/>\t\r\n\t\t\t<\/p>\r\n\t\t\t<h3 class=\"title\"><a href=\"\/muenchen2014\/tag-2\/#p2021\">Google &#038; Bing Webmaster Tools<\/a><\/h3>\r\n\t\t\t<p class=\"description\">\r\nGoogle und Bing stellen Webmastern viele spannende Tools und mehr und mehr Daten zur Verf\u00fcgung. Diese k\u00f6nnen extrem effektiv eingesetzt werden, wenn Sie wissen, welche Priorit\u00e4ten Sie setzen sollten, welche Features f\u00fcr welche Ziele geeignet sind und welche ToDo Listen Sie als Resultat generieren sollten. In dieser Session zeigen wir Ihnen, wie Sie die Potentiale der Bing und Google Webmastertools aufdecken und nutzen.\r\n\t\t\t<\/p>\r\n\t\t\t<p class=\"speaker\">\r\n<span class=\"Speaker\"><a href=\"\/en\/muenchen2014\/referenten\/#2516\" class=\"smallSpeakerLink\"><img class=\"small_speaker_image\" id=\"speaker_2516\" src=\"https:\/\/stuff.risingmedia.eu\/images\/speaker\/2516.jpg?d=1549634679\" align=\"left\" height=\"20\" width=\"20\" border=\"0\" \/><\/a><a href=\"\/en\/muenchen2014\/referenten\/#2516\" class=\"smallSpeakerLink\"><strong>Stephan Walcher<\/strong><\/a><span class=\"jobinesmall\"><i class=\"visible-desktop\">, Director SEO<\/i>, Auto Scout 24<\/span><\/span>\r\n<span class=\"Speaker\"><a href=\"\/en\/muenchen2014\/referenten\/#1589\" class=\"smallSpeakerLink\"><img class=\"small_speaker_image\" id=\"speaker_1589\" src=\"https:\/\/stuff.risingmedia.eu\/images\/speaker\/1589.jpeg?d=1756374269\" align=\"left\" height=\"20\" width=\"20\" border=\"0\" \/><\/a><a href=\"\/en\/muenchen2014\/referenten\/#1589\" class=\"smallSpeakerLink\"><strong>Malte Landwehr<\/strong><\/a><span class=\"jobinesmall\"><i class=\"visible-desktop\">, CPO & CMO<\/i>, Peec AI<\/span><\/span>\r\n\t\t\t<\/p>\t\t\t\t\t\t\r\n\t\t\t<p class=\"room\">Room: Saal 4<\/p>\r\n\t\t\t<p class=\"focus\">Focus: tba<\/p>\r\n\t\t\t<p class=\"level\">Level: tba<\/p>\r\n\t\t\t<p class=\"tags\">\r\n\t\t\t\r\n\t\t\t<span>All<\/span><span>SEO<\/span><span>Inhouse<\/span><span>Agency<\/span><span>Tactical<\/span>\t\r\n\t\t\t<\/p>\r\n\t\t<\/div>\t\r\n\t<\/div>\t\r\n\t<!-- PANEL END -->\r\n\t\t\t\t\r\n<\/div>\r\n<!-- SESSIONS END -->\r\n\r\n\r\n<!-- BREAK START -->\r\n<div class=\"sessions span12\">\r\n\t<div class=\"time span12\" id=\"2-1430\">\r\n\t\t<div class=\"inhalt\">\r\n\t\t\t\r\n\t\t\t2.30 pm\r\n\t\t<\/div><!-- \/.inhalt -->\r\n\t<\/div><!-- \/.time -->\r\n\t\r\n\t<div class=\"break span12\" id=\"p2022\">\r\n\t\t<div class=\"inhalt\">\r\n\t\t\t\r\n\t\t\tSession Change\r\n\t\t<\/div><!-- \/.inhalt -->\r\n\t<\/div><!-- \/.time -->\r\n<\/div><!-- \/.sessions -->\r\n<!-- BREAK END -->\r\n\r\n\r\n<!-- SESSIONS START -->\r\n<div class=\"sessions span12\">\r\n\t<div class=\"time span12\" id=\"2-1435\">\r\n\t\t<div class=\"inhalt\">\r\n\t\t\t\r\n\t\t\t2.35 pm\r\n\t\t<\/div>\r\n\t<\/div>\r\n\t\r\n\t<!-- PANEL START -->\r\n\t<div class=\"panel span204\" id=\"p2023\">\r\n\t\t<div class=\"inhalt\">\r\n\t\t\t<!--p class=\"extra\">[expopluslink]<\/p-->\r\n\t\t\t<p class=\"track\">Panel 1<br \/>SMX Inhouse\r\n\t\t\t<img src=\"https:\/\/smxmuenchen.de\/wp-content\/uploads\/2013\/12\/DE.png\" alt=\"Sessions are held in German\" title=\"Sessions are held in in German\" width=\"20\" \/>\t\r\n\t\t\t<\/p>\r\n\t\t\t<h3 class=\"title\"><a href=\"\/muenchen2014\/tag-2\/#p2023\">Realtime Advertsing Tools f\u00fcr Online Marketer<\/a><\/h3>\r\n\t\t\t<p class=\"description\">\r\nWelches Tool sollte welches Unternehmen in welcher Phase nutzen? Wie entscheidend ist der Entwicklungsgrad und die vorhandene Infrastruktur eines Unternehmens bei der Toolauswahl? Sollten Sie mit einem gro\u00dfem &#8211; etablierten &#8211; Anbieter zusammenarbeiten oder ist ein kleinerer Anbieter mit individuellem Service f\u00fcr Sie das Richtige? Der Toolmarkt f\u00fcr Real Time Advertising (RTB) wird immer komplexer und die Entscheidung, bei wem und wie Sie Ihr Budget investieren sollten, wird somit nicht leichter. Holen Sie sich den \u00dcberblick und umsetzbare Tipps von einem der gr\u00f6\u00dften Budgetgeber im Performance Marketing Tool Markt, Dr. Florian Heinemann.\r\n\t\t\t<\/p>\r\n\t\t\t<p class=\"speaker\">\r\n<span class=\"Speaker\"><a href=\"\/en\/muenchen2014\/referenten\/#2463\" class=\"smallSpeakerLink\"><img class=\"small_speaker_image\" id=\"speaker_2463\" src=\"https:\/\/stuff.risingmedia.eu\/images\/speaker\/2463.jpg?d=1564147021\" align=\"left\" height=\"20\" width=\"20\" border=\"0\" \/><\/a><a href=\"\/en\/muenchen2014\/referenten\/#2463\" class=\"smallSpeakerLink\"><strong>Dr. Florian Heinemann<\/strong><\/a><span class=\"jobinesmall\"><i class=\"visible-desktop\">, Founding Partner<\/i>, Project A<\/span><\/span>\r\n\t\t\t<\/p>\t\t\t\t\t\t\r\n\t\t\t<p class=\"room\">Room: Saal 2 <\/p>\r\n\t\t\t<p class=\"focus\">Focus: tba<\/p>\r\n\t\t\t<p class=\"level\">Level: tba<\/p>\r\n\t\t\t<p class=\"tags\">\r\n\t\t\t\r\n\t\t\t<span>All<\/span><span>Business<\/span><span>Inhouse<\/span><span>Strategic<\/span>\r\n\t\t\t<\/p>\r\n\t\t<\/div>\t\r\n\t<\/div>\t\r\n\t<!-- PANEL END -->\r\n\r\n\t<!-- PANEL START -->\r\n\t<div class=\"panel span204\" id=\"p2024\">\r\n\t\t<div class=\"inhalt\">\r\n\t\t\t<!--p class=\"extra\">[expopluslink]<\/p-->\r\n\t\t\t<p class=\"track\">Panel 2<br \/>Semantic \/ Tech\r\n\t\t\t<img src=\"https:\/\/smxmuenchen.de\/wp-content\/uploads\/2013\/12\/DE.png\" alt=\"Sessions are held in German\" title=\"Sessions are held in in German\" width=\"20\" \/>\r\n\t\t\t<\/p>\r\n\t\t\t<h3 class=\"title\"><a href=\"\/muenchen2014\/tag-2\/#p2024\">F\u00fcnf technische Herausforderungen, die Google wichtig sind<\/a><\/h3>\r\n\t\t\t<p class=\"description\">\r\nWas f\u00fcr Google wichtig ist, ist auch f\u00fcr jeden SEO wichtig. In dieser Session diskutiert Google mit uns die technischen Themen, auf die besonderes Augenmerk gelegt werden sollte: Pagespeed f\u00fcr alle Endger\u00e4te, Javascript &#038; SEO, Structured Data \/ Rich Snippets \/ Authorship und SSL \/ Sichere Websites. \r\n\t\t\t<\/p>\r\n\t\t\t<p class=\"speaker\">\r\n\t\t\t<span class=\"Speaker\"><a href=\"\/en\/muenchen2014\/referenten\/\" class=\"smallSpeakerLink\"><img class=\"small_speaker_image\" id=\"speaker_\" src=\"\" align=\"left\" height=\"20\" width=\"20\" border=\"0\" \/><\/a><a href=\"\/en\/muenchen2014\/referenten\/\" class=\"smallSpeakerLink\"><strong> <\/strong><\/a><span class=\"jobinesmall\"><i class=\"visible-desktop\"><\/i><\/span><\/span>\r\n\t\t\t<\/p>\t\t\t\t\t\t\r\n\t\t\t<p class=\"room\">Room: Saal 5<\/p>\r\n\t\t\t<p class=\"focus\">Focus: tba<\/p>\r\n\t\t\t<p class=\"level\">Level: tba<\/p>\r\n\t\t\t<p class=\"tags\">\r\n\t\t\t\r\n\t\t\t<span>Advanced<\/span><span>Geek<\/span><span>SEO<\/span><span>Inhouse<\/span><span>Agency<\/span><span>Tactical \/ Hands On<\/span>\t\r\n\t\t\t<\/p>\r\n\t\t<\/div>\t\r\n\t<\/div>\t\r\n\t<!-- PANEL END -->\r\n\t\r\n\t<!-- PANEL START -->\r\n\t<div class=\"panel span204\" id=\"p2025\">\r\n\t\t<div class=\"inhalt\">\r\n\t\t\t<!--p class=\"extra\">[expopluslink]<\/p-->\r\n\t\t\t<p class=\"track\">\r\n\t\t\t\r\n\t\t\tPanel 3<br \/>Content <img src=\"https:\/\/smxmuenchen.de\/wp-content\/uploads\/2013\/12\/GB.png\" alt=\"Sessions are partially or completely held in English\" title=\"Sessions are partially or completely held in English\" width=\"20\" \/>\t\t\t\r\n\t\t\t<\/p>\r\n\t\t\t<h3 class=\"title\">\r\n\t\t\t\r\n\t\t\t<a href=\"\/en\/muenchen2014\/tag-2\/#p2025\">Content Marketing Strategies for Google+<\/a>\r\n\t\t\t<\/h3>\r\n\t\t\t<p class=\"description\">\r\n\t\t\t\r\n\t\t\t\r\nGoogle+ is a core of all Google and not just another social network and if you think Google+ is not important, you are making a big mistake. Good content generates recommendations, will win over influencers and your ranking will improve significantly. In this session Dan Petrovic will highlight things that marketers can take advantage of and offer insights about what is to come in the future and how to get ready for it. If you are looking for the most effective content strategies for Google+, this is where you will find them.\t\t\t\r\n\t\t\t\r\n\t\t\t<\/p>\r\n\t\t\t<p class=\"speaker\">\r\n<span class=\"Speaker\"><a href=\"\/en\/muenchen2014\/referenten\/#2515\" class=\"smallSpeakerLink\"><img class=\"small_speaker_image\" id=\"speaker_2515\" src=\"https:\/\/stuff.risingmedia.eu\/images\/speaker\/2515.jpg?d=1574686248\" align=\"left\" height=\"20\" width=\"20\" border=\"0\" \/><\/a><a href=\"\/en\/muenchen2014\/referenten\/#2515\" class=\"smallSpeakerLink\"><strong>Dan Petrovic<\/strong><\/a><span class=\"jobinesmall\"><i class=\"visible-desktop\">, Director<\/i>, DEJAN Marketing<\/span><\/span>\r\n\t\t\t<\/p>\t\t\t\t\t\t\r\n\t\t\t<p class=\"room\">Room: Saal 1<\/p>\r\n\t\t\t<p class=\"focus\">Focus: tba<\/p>\r\n\t\t\t<p class=\"level\">Level: tba<\/p>\r\n\t\t\t<p class=\"tags\">\r\n\t\t\t\r\n\t\t\t<span>All<\/span><span>Social<\/span><span>Inhouse<\/span><span>Agency<\/span><span>Strategic<\/span><span>Tactical \/ Hands On<\/span>\r\n\t\t\t<\/p>\r\n\t\t<\/div>\t\r\n\t<\/div>\t\r\n\t<!-- PANEL END -->\r\n\t\r\n\t<!-- PANEL START -->\r\n\t<div class=\"panel span204\" id=\"p2026\">\r\n\t\t<div class=\"inhalt\">\r\n\t\t\t<!--p class=\"extra\">[expopluslink]<\/p-->\r\n\t\t\t<p class=\"track\">Panel 4<br \/>Marketing\r\n\t\t\t<img src=\"https:\/\/smxmuenchen.de\/wp-content\/uploads\/2013\/12\/DE.png\" alt=\"Sessions are held in German\" title=\"Sessions are held in in German\" width=\"20\" \/>\r\n\t\t\t<\/p>\r\n\t\t\t<h3 class=\"title\"><a href=\"\/muenchen2014\/tag-2\/#p2026\">1+1=3 Integrierte Marketing Kampagnen und Online-Gesamtstrategien<\/a><\/h3>\r\n\t\t\t<p class=\"description\">\r\nSie verantworten Suche, Email, Social, eventuell auch noch TV oder Printwerbung? Haben Sie eine Gesamtstrategie, die all diese Disziplinen miteinander verzahnt, so dass am Ende eine starke integrierte Kampagne steht? Welche Ans\u00e4tze gibt es f\u00fcr Kampagnen, die \u00fcber alle Kan\u00e4le auf die Performance Ihrer Marke einzahlt? Welche Funktion haben die einzelnen Kan\u00e4le, so dass am Ende aus 1+1= 3 wird?\r\n\t\t\t<\/p>\r\n\t\t\t<p class=\"speaker\">\r\n<span class=\"Speaker\"><a href=\"\/en\/muenchen2014\/referenten\/#2488\" class=\"smallSpeakerLink\"><img class=\"small_speaker_image\" id=\"speaker_2488\" src=\"https:\/\/stuff.risingmedia.eu\/images\/speaker\/2488.jpg?d=1478690437\" align=\"left\" height=\"20\" width=\"20\" border=\"0\" \/><\/a><a href=\"\/en\/muenchen2014\/referenten\/#2488\" class=\"smallSpeakerLink\"><strong>Scarlett Wycisk<\/strong><\/a><span class=\"jobinesmall\"><i class=\"visible-desktop\"><\/i>, The Walt Disney Company<\/span><\/span>\r\n<span class=\"Speaker\"><a href=\"\/en\/muenchen2014\/referenten\/#2583\" class=\"smallSpeakerLink\"><img class=\"small_speaker_image\" id=\"speaker_2583\" src=\"https:\/\/stuff.risingmedia.eu\/images\/speaker\/2583.jpg?d=1777029318\" align=\"left\" height=\"20\" width=\"20\" border=\"0\" \/><\/a><a href=\"\/en\/muenchen2014\/referenten\/#2583\" class=\"smallSpeakerLink\"><strong>Erik Bodes<\/strong><\/a><span class=\"jobinesmall\"><i class=\"visible-desktop\"><\/i>, Vorwerk Kobold<\/span><\/span>\r\n\t\t\t<\/p>\t\t\t\t\t\t\r\n\t\t\t<p class=\"room\">Room: Saal 3 <\/p>\r\n\t\t\t<p class=\"focus\">Focus: tba<\/p>\r\n\t\t\t<p class=\"level\">Level: tba<\/p>\r\n\t\t\t<p class=\"tags\">\r\n\t\t\t\r\n\t\t\t<span>All<\/span><span>SEA<\/span><span>SEO<\/span><span>Social<\/span><span>Mobil<\/span><span>Business<\/span><span>Inhouse<\/span><span>Agency<\/span><span>Strategic<\/span>\r\n\t\t\t<\/p>\r\n\t\t<\/div>\t\r\n\t<\/div>\t\r\n\t<!-- PANEL END -->\r\n\t\r\n\t<!-- PANEL START -->\r\n\t<div class=\"panel span204\" id=\"p2027\">\r\n\t\t<div class=\"inhalt\">\r\n\t\t\t<!--p class=\"extra\">[expopluslink]<\/p-->\r\n\t\t\t<p class=\"track\">\r\n\t\t\tPanel 5<br \/>Specials\r\n\t\t\t\r\n\t\t\t<img src=\"https:\/\/smxmuenchen.de\/wp-content\/uploads\/2013\/12\/GBDE.png\" alt=\"Sessions are partially held in English or partially in German\" title=\"Sessions are partially held in English or partially in German\" width=\"20\" \/>\t\t\t\r\n\t\t\t<\/p>\r\n\t\t\t<h3 class=\"title\">\r\n\t\t\t\r\n\t\t\t<a href=\"\/en\/muenchen2014\/tag-2\/#p2027\">The 10 most important SEO patents<\/a>\r\n\t\t\t<\/h3>\r\n\t\t\t<p class=\"description\">\r\n\t\t\t\r\n\t\t\t\r\nIf you understand Google patents, you can get a pretty clear picture of what really matters for SEO going forward. Not all patents are used, but recognizing tendencies will help you to develop sustainable SEO strategies. However it speaks for itself that almost nobody noticed changes in Google before they publicly announced their new algorithm Hummingbrid. In this session we will show you the 10 patents that really matter, which effects the patents have as well as which trends you should expect to see. By exploring the concepts and patent databases, we will then take you on a journey through the science behind Google, with a focus on Hummingbird.\t\t\t\r\n\t\t\t\r\n\t\t\t<\/p>\r\n\t\t\t<p class=\"speaker\">\r\n<span class=\"Speaker\"><a href=\"\/en\/muenchen2014\/referenten\/#1589\" class=\"smallSpeakerLink\"><img class=\"small_speaker_image\" id=\"speaker_1589\" src=\"https:\/\/stuff.risingmedia.eu\/images\/speaker\/1589.jpeg?d=1756374269\" align=\"left\" height=\"20\" width=\"20\" border=\"0\" \/><\/a><a href=\"\/en\/muenchen2014\/referenten\/#1589\" class=\"smallSpeakerLink\"><strong>Malte Landwehr<\/strong><\/a><span class=\"jobinesmall\"><i class=\"visible-desktop\">, CPO & CMO<\/i>, Peec AI<\/span><\/span>\r\n<span class=\"Speaker\"><a href=\"\/en\/muenchen2014\/referenten\/#2610\" class=\"smallSpeakerLink\"><img class=\"small_speaker_image\" id=\"speaker_2610\" src=\"https:\/\/stuff.risingmedia.eu\/images\/speaker\/2610.jpeg?d=1683571570\" align=\"left\" height=\"20\" width=\"20\" border=\"0\" \/><\/a><a href=\"\/en\/muenchen2014\/referenten\/#2610\" class=\"smallSpeakerLink\"><strong>Jan-Willem Bobbink<\/strong><\/a><span class=\"jobinesmall\"><i class=\"visible-desktop\">, Freelance Consultant<\/i><\/span><\/span>\r\n\t\t\t<\/p>\t\t\t\t\t\t\r\n\t\t\t<p class=\"room\">Room: Saal 4<\/p>\r\n\t\t\t<p class=\"focus\">Focus: tba<\/p>\r\n\t\t\t<p class=\"level\">Level: tba<\/p>\r\n\t\t\t<p class=\"tags\">\r\n\t\t\t<span>Fortgeschritten<\/span><span>SEO<\/span><span>Inhouse<\/span><span>Agentur<\/span><span>Strategic<\/span><span>Hands \/On<\/span>\r\n\t\t\t\r\n\t\t\t<\/p>\r\n\t\t<\/div>\t\r\n\t<\/div>\t\r\n\t<!-- PANEL END -->\r\n\t\t\t\t\r\n<\/div>\r\n<!-- SESSIONS END -->\r\n\r\n\r\n<!-- BREAK START -->\r\n<div class=\"sessions span12\">\r\n\t<div class=\"time span12\" id=\"2-1530\">\r\n\t\t<div class=\"inhalt\">\r\n\t\t\t\r\n\t\t\t3.30 pm\r\n\t\t<\/div><!-- \/.inhalt -->\r\n\t<\/div><!-- \/.time -->\r\n\t\r\n\t<div class=\"break span12\" id=\"p2028\">\r\n\t\t<div class=\"inhalt\">\r\n\t\t\t\r\n\t\t\tAfternoon Break\r\n\t\t<\/div><!-- \/.inhalt -->\r\n\t<\/div><!-- \/.time -->\r\n<\/div><!-- \/.sessions -->\r\n<!-- BREAK END -->\r\n\r\n\r\n<!-- SESSIONS START -->\r\n<div class=\"sessions span12\">\r\n\t<div class=\"time span12\" id=\"2-1600\">\r\n\t\t<div class=\"inhalt\">\r\n\t\t\t\r\n\t\t\t4.00 pm\r\n\t\t<\/div>\r\n\t<\/div>\r\n\t\r\n\t<!-- PANEL START -->\r\n\t<div class=\"panel span204\" id=\"p2029\">\r\n\t\t<div class=\"inhalt\">\r\n\t\t\t<!--p class=\"extra\">[expopluslink]<\/p-->\r\n\t\t\t<p class=\"track\">\r\n\t\t\t\r\n\t\t\tPanel 1<br \/>SMX Inhouse <img src=\"https:\/\/smxmuenchen.de\/wp-content\/uploads\/2013\/12\/GB.png\" alt=\"Sessions are partially or completely held in English\" title=\"Sessions are partially or completely held in English\" width=\"20\" \/>\t\t\t\t\r\n\t\t\t<\/p>\r\n\t\t\t<h3 class=\"title\">\r\n\t\t\t\r\n\t\t\t<a href=\"\/en\/muenchen2014\/tag-2\/#p2029\">Online First \u2013 Search Marketing in the Future<\/a>\r\n\t\t\t<\/h3>\r\n\t\t\t<p class=\"description\">\r\n\t\t\t\r\n\t\t\t\r\nAs online and offline converge, and audiences continue to fragment, what do brands need to do to flourish? Hannah explores the challenges brands face both now and in the future, and shares her thoughts on how search marketing will evolve as a result\t\t\t\r\n\t\t\t\r\n\t\t\t<\/p>\r\n\t\t\t<p class=\"speaker\">\r\n\t\t\t<span class=\"Speaker\"><a href=\"\/en\/muenchen2014\/referenten\/#2629\" class=\"smallSpeakerLink\"><img class=\"small_speaker_image\" id=\"speaker_2629\" src=\"https:\/\/stuff.risingmedia.eu\/images\/speaker\/2629.jpg?d=1777033982\" align=\"left\" height=\"20\" width=\"20\" border=\"0\" \/><\/a><a href=\"\/en\/muenchen2014\/referenten\/#2629\" class=\"smallSpeakerLink\"><strong>Hannah Smith<\/strong><\/a><span class=\"jobinesmall\"><i class=\"visible-desktop\">, Content Strategist<\/i>, Distilled<\/span><\/span>\r\n\t\t\t<\/p>\t\t\t\t\t\t\r\n\t\t\t<p class=\"room\">Room: Saal 2 <\/p>\r\n\t\t\t<p class=\"focus\">Focus: tba<\/p>\r\n\t\t\t<p class=\"level\">Level: tba<\/p>\r\n\t\t\t<p class=\"tags\">\r\n\t\t\t\r\n\t\t\t<span>All<\/span><span>Inhouse<\/span><span>Agency<\/span><span>Strategic<\/span>\t\r\n\t\t\t<\/p>\r\n\t\t<\/div>\t\r\n\t<\/div>\t\r\n\t<!-- PANEL END -->\r\n\r\n\t<!-- PANEL START -->\r\n\t<div class=\"panel span204\" id=\"p2030\">\r\n\t\t<div class=\"inhalt\">\r\n\t\t\t<!--p class=\"extra\">[expopluslink]<\/p-->\r\n\t\t\t<p class=\"track\">Panel 2<br \/>Semantic \/ Tech\r\n\t\t\t<img src=\"https:\/\/smxmuenchen.de\/wp-content\/uploads\/2013\/12\/DE.png\" alt=\"Sessions are held in German\" title=\"Sessions are held in in German\" width=\"20\" \/>\t\r\n\t\t\t<\/p>\r\n\t\t\t<h3 class=\"title\"><a href=\"\/muenchen2014\/tag-2\/#p2030\">&#8220;Not Provided&#8221;: Indikatoren f\u00fcr den SEO Erfolg abseits der Webanalyse von Keyw\u00f6rtern<\/a><\/h3>\r\n\t\t\t<p class=\"description\">\r\nSeit 18. Oktober 2011 verschl\u00fcsselt Google die Suchergbenisseite. Das Ergebnis: Informationen mit welchen Begriffen Nutzer auf die Webiste kommen, werden von allen Web Analyse Tools als \u201cNot Provided\u201d dargestellt. Eine aussagekr\u00e4ftige SEO Keyword Analyse auf Basis von zum Beispiel Google Analytics ist kaum mehr m\u00f6glich ist. In dieser Session besch\u00e4ftigen wir uns mit der zunehmenden Herausforderung durch \u201eNot Provided\u201c und zeigen Ihnen, mit welchen Taktiken und Strategien Sie dem entgegenwirken k\u00f6nnen.\r\n\t\t\t<\/p>\r\n\t\t\t<p class=\"speaker\">\r\n\t\t\t<span class=\"Speaker\"><a href=\"\/en\/muenchen2014\/referenten\/#1440\" class=\"smallSpeakerLink\"><img class=\"small_speaker_image\" id=\"speaker_1440\" src=\"https:\/\/stuff.risingmedia.eu\/images\/speaker\/1440.jpeg?d=1692178052\" align=\"left\" height=\"20\" width=\"20\" border=\"0\" \/><\/a><a href=\"\/en\/muenchen2014\/referenten\/#1440\" class=\"smallSpeakerLink\"><strong>Florian Stelzner<\/strong><\/a><span class=\"jobinesmall\"><i class=\"visible-desktop\">, Managing Partner<\/i>, Wingmen Online Marketing<\/span><\/span>\r\n<span class=\"Speaker\"><a href=\"\/en\/muenchen2014\/referenten\/#161\" class=\"smallSpeakerLink\"><img class=\"small_speaker_image\" id=\"speaker_161\" src=\"https:\/\/stuff.risingmedia.eu\/images\/speaker\/161.jpg?d=1552065570\" align=\"left\" height=\"20\" width=\"20\" border=\"0\" \/><\/a><a href=\"\/en\/muenchen2014\/referenten\/#161\" class=\"smallSpeakerLink\"><strong>Stefan Fischerl\u00e4nder<\/strong><\/a><span class=\"jobinesmall\"><i class=\"visible-desktop\">, SEO-Consultant and Developer<\/i><\/span><\/span>\r\n\t\t\t<\/p>\t\t\t\t\t\t\r\n\t\t\t<p class=\"room\">Room: Saal 5<\/p>\r\n\t\t\t<p class=\"focus\">Focus: tba<\/p>\r\n\t\t\t<p class=\"level\">Level: tba<\/p>\r\n\t\t\t<p class=\"tags\">\r\n\t\t\t\r\n\t\t\t<span>Advanced<\/span><span>Geek<\/span><span>SEO<\/span><span>Inhouse<\/span><span>Agency<\/span><span>Strategic<\/span><span>Tactical \/ Hands On<\/span>\t\r\n\t\t\t<\/p>\r\n\t\t<\/div>\t\r\n\t<\/div>\t\r\n\t<!-- PANEL END -->\r\n\t\r\n\t<!-- PANEL START -->\r\n\t<div class=\"panel span204\" id=\"p2031\">\r\n<div class=\"inhalt\">\r\n\t\t\t<!--p class=\"extra\">[expopluslink]<\/p-->\r\n\t\t\t<p class=\"track\">\r\n\t\t\t\r\n\t\t\tPanel 3<br \/>Content <img src=\"https:\/\/smxmuenchen.de\/wp-content\/uploads\/2013\/12\/GB.png\" alt=\"Sessions are partially or completely held in English\" title=\"Sessions are partially or completely held in English\" width=\"20\" \/>\t\r\n\t\t\t<\/p>\r\n\t\t\t<h3 class=\"title\">\r\n\t\t\t\r\n\t\t\t<a href=\"\/en\/muenchen2014\/tag-2\/#p2031\">Getting Curation Right<\/a>\r\n\t\t\t<\/h3>\r\n\t\t\t<p class=\"description\">\r\n\t\t\t\r\n\t\t\t\r\nTons of great content is created every day. The tricky part is selecting, aggregating and syndicating content that allows you to connect, earn the trust, grow your online presence and business with your audience. In this session you\u2019ll learn about the tools, tips and processes to select, maintain and archive your online content to make it resourceful, evergreen, user friendly while helping you achieve your search marketing objectives.\t\t\t\r\n\t\t\t\r\n\t\t\t<\/p>\r\n\t\t\t<p class=\"speaker\">\r\n\t\t\t<span class=\"Speaker\"><a href=\"\/en\/muenchen2014\/referenten\/#1586\" class=\"smallSpeakerLink\"><img class=\"small_speaker_image\" id=\"speaker_1586\" src=\"https:\/\/stuff.risingmedia.eu\/images\/speaker\/1586.jpg?d=1748353983\" align=\"left\" height=\"20\" width=\"20\" border=\"0\" \/><\/a><a href=\"\/en\/muenchen2014\/referenten\/#1586\" class=\"smallSpeakerLink\"><strong>Aleyda Solis<\/strong><\/a><span class=\"jobinesmall\"><i class=\"visible-desktop\">, International SEO Consultant<\/i>, Orainti<\/span><\/span>\r\n\t\t\t<\/p>\t\t\t\t\t\t\r\n\t\t\t<p class=\"room\">Room: Saal 1<\/p>\r\n\t\t\t<p class=\"focus\">Focus: tba<\/p>\r\n\t\t\t<p class=\"level\">Level: tba<\/p>\r\n\t\t\t<p class=\"tags\">\r\n\t\t\t\r\n\t\t\t<span>All<\/span><span>Inhouse<\/span><span>Tactical<\/span>\t\r\n\t\t\t<\/p>\r\n\t\t<\/div>\r\n\t<\/div>\t\r\n\t<!-- PANEL END -->\r\n\t\r\n\t<!-- PANEL START -->\r\n\t<div class=\"panel span204\" id=\"p2032\">\r\n\t\t<div class=\"inhalt\">\r\n\t\t\t<!--p class=\"extra\">[expopluslink]<\/p-->\r\n\t\t\t<p class=\"track\">Panel 4<br \/>Marketing\r\n\t\t\t<img src=\"https:\/\/smxmuenchen.de\/wp-content\/uploads\/2013\/12\/DE.png\" alt=\"Sessions are held in German\" title=\"Sessions are held in in German\" width=\"20\" \/>\r\n\t\t\t<\/p>\r\n<p><b>Doppelsession:<\/b><\/p>\r\n\t\t\t<h3 class=\"title\"><a href=\"\/muenchen2014\/tag-2\/#p2032\">SEO und SEA aus der B2B Praxis-Brille<\/a><\/h3>\r\n\t\t\t<p class=\"description\">\r\nHummingbird trifft sowohl B2C- wie auch B2B-Unternehmen! Dennoch &#8211; Online-Marketing-Strategien im B2B-Segment unterscheiden sich deutlich von B2C-Strategien. Die Ziele sind oft gleich. Bekanntheit bei der relevanten Zielgruppe ausbauen, Leads generieren, Kunden und Interessenten pflegen. Die B2B-M\u00e4rkte sind heterogener. Themen komplexer und der Kaufprozess vielf\u00e4ltiger. Dass Tchibo.de eine andere Online-Marketing-Strategie ben\u00f6tigt als Caterpillar scheint auf der Hand zu liegen. Was also sind die spezifischen Herausforderungen der B2B-Unternehmen im SEO-\/SEA-Bereich? In dieser Session zeigen wir wesentliche Erkenntnisse aus der Praxis f\u00fcr: Strategien f\u00fcr SEO und SEA finden, Linkbait und Contents im B2B verwenden, Analyse-Tools nutzen.\r\n\t\t\t<\/p>\r\n\t\t\t<p class=\"speaker\">\r\n\t\t\t<span class=\"Speaker\"><a href=\"\/en\/muenchen2014\/referenten\/#2481\" class=\"smallSpeakerLink\"><img class=\"small_speaker_image\" id=\"speaker_2481\" src=\"https:\/\/stuff.risingmedia.eu\/images\/speaker\/2481.jpg?d=1777282452\" align=\"left\" height=\"20\" width=\"20\" border=\"0\" \/><\/a><a href=\"\/en\/muenchen2014\/referenten\/#2481\" class=\"smallSpeakerLink\"><strong>Jens Stolze<\/strong><\/a><span class=\"jobinesmall\"><i class=\"visible-desktop\">,  Founder and Owner<\/i>, creative360<\/span><\/span>\r\n\t\t\t<\/p>\t\t\t\t\t\t\r\n\t\t\t<p class=\"room\">Room: Saal 3 <\/p>\r\n\t\t\t<p class=\"focus\">Focus: tba<\/p>\r\n\t\t\t<p class=\"level\">Level: tba<\/p>\r\n\t\t\t<p class=\"tags\">\r\n\t\t\t\r\n\t\t\t<span>All<\/span><span>Business<\/span><span>Inhouse<\/span><span>Strategic<\/span>\t\r\n\t\t\t<\/p>\r\n<hr \/>\r\n<h3 class=\"title\"><a href=\"\/muenchen2014\/tag-2\/#p2032b\">Online Marketing f\u00fcr B2B Unternehmen \u2013  Relaunch in Planung<\/a><\/h3>\r\n\t\t\t<p class=\"description\">\r\nSie sind f\u00fcr ihre Website verantwortlich und planen einen Relaunch? Wenn Sie nicht riskieren wollen nach Ihrem Relaunch hart erk\u00e4mpfte Positionen zu verlieren, dann sollten Sie gut planen und auf die potentiellen Gefahren, die mit einem Relaunch oft einhergehen vorbereitet sein. Meist bedeutet das, einen aufwendige Koordination zwischen SEO, Conversion Optimierung und Technik zu betreiben. Wie Ihnen diese Meisterleistung gelingen kann, lernen Sie in dieser Session.\r\n\t\t\t<\/p>\r\n\t\t\t<p class=\"speaker\">\r\n<span class=\"Speaker\"><a href=\"\/en\/muenchen2014\/referenten\/#2575\" class=\"smallSpeakerLink\"><img class=\"small_speaker_image\" id=\"speaker_2575\" src=\"https:\/\/stuff.risingmedia.eu\/images\/speaker\/2575.jpg?d=1777027059\" align=\"left\" height=\"20\" width=\"20\" border=\"0\" \/><\/a><a href=\"\/en\/muenchen2014\/referenten\/#2575\" class=\"smallSpeakerLink\"><strong>Dirk Hartmann<\/strong><\/a><span class=\"jobinesmall\"><i class=\"visible-desktop\"><\/i>, Rohde & Schwarz GmbH & Co. KG<\/span><\/span>\r\n<span class=\"Speaker\"><a href=\"\/en\/muenchen2014\/referenten\/\" class=\"smallSpeakerLink\"><img class=\"small_speaker_image\" id=\"speaker_\" src=\"\" align=\"left\" height=\"20\" width=\"20\" border=\"0\" \/><\/a><a href=\"\/en\/muenchen2014\/referenten\/\" class=\"smallSpeakerLink\"><strong> <\/strong><\/a><span class=\"jobinesmall\"><i class=\"visible-desktop\"><\/i><\/span><\/span>\r\n\t\t\t<\/p>\t\t\t\t\t\t\r\n\t\t\t<p class=\"room\">Room: Saal 3 <\/p>\r\n\t\t\t<p class=\"focus\">Focus: tba<\/p>\r\n\t\t\t<p class=\"level\">Level: tba<\/p>\r\n\t\t\t<p class=\"tags\">\r\n\t\t\t\r\n\t\t\t<span>All<\/span><span>SEO<\/span><span>Inhouse<\/span><span>Agency<\/span><span>Strategic<\/span>\t\r\n\t\t\t<\/p>\r\n\t\t<\/div>\t\r\n\t<\/div>\t\r\n\t<!-- PANEL END -->\r\n\t\r\n\t<!-- PANEL START -->\r\n\t<div class=\"panel span204\" id=\"p2033\">\r\n\t\t<div class=\"inhalt\">\r\n\t\t\t<!--p class=\"extra\">[expopluslink]<\/p-->\r\n\t\t\t<p class=\"track\">\r\n\t\t\tPanel 5<br \/>Specials\r\n\t\t\t\r\n\t\t\t<img src=\"https:\/\/smxmuenchen.de\/wp-content\/uploads\/2013\/12\/GBDE.png\" alt=\"Sessions are partially held in English or partially in German\" title=\"Sessions are partially held in English or partially in German\" width=\"20\" \/>\r\n\t\t\t<\/p>\r\n\t\t\t<h3 class=\"title\">\r\n\t\t\t\r\n\t\t\t<a href=\"\/muenchen2014\/tag-2\/#p2033\">Link Building Clinic<\/a>\r\n\t\t\t<\/h3>\r\n\t\t\t<p class=\"description\">\r\n\t\t\t\r\n\t\t\t\r\nThis interactive session takes volunteers from the audience and examines their questions about link building by going live to the web to seek answers and examples. All registered attendees of SMX Munich can send us their questions or websites before the event. Our experts will chose from the proposed websites and topics. 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\\');x=\\'\\';for(i=0;i<kode.length;i++){x+=String.fromCharCode(parseInt(kode[i]-3))}kode=x;\";var i,c,x;while(eval(kode));\n}\nhivelogic_enkoder_3_292446596();\nvar span = document.getElementById('enkoder_3_292446596');\nspan.parentNode.removeChild(span);\n\/* --> *\/\n<\/script> (NB only registered attendees qualify).\t\t\t\r\n\t\t\t\r\n\t\t\t<\/p>\r\n\t\t\t<p class=\"speaker\">\r\n<span class=\"Speaker\"><a href=\"\/en\/muenchen2014\/referenten\/#287\" class=\"smallSpeakerLink\"><img class=\"small_speaker_image\" id=\"speaker_287\" src=\"https:\/\/stuff.risingmedia.eu\/images\/speaker\/287.jpg?d=1642001491\" align=\"left\" height=\"20\" width=\"20\" border=\"0\" \/><\/a><a href=\"\/en\/muenchen2014\/referenten\/#287\" class=\"smallSpeakerLink\"><strong>Bastian Grimm<\/strong><\/a><span class=\"jobinesmall\"><i class=\"visible-desktop\">, CEO & Co-founder<\/i>, Peak Ace AG<\/span><\/span>\r\n<span class=\"Speaker\"><a href=\"\/en\/muenchen2014\/referenten\/#2181\" class=\"smallSpeakerLink\"><img class=\"small_speaker_image\" id=\"speaker_2181\" src=\"https:\/\/stuff.risingmedia.eu\/images\/speaker\/2181.jpg?d=1700125879\" align=\"left\" height=\"20\" width=\"20\" border=\"0\" \/><\/a><a href=\"\/en\/muenchen2014\/referenten\/#2181\" class=\"smallSpeakerLink\"><strong>Gareth Hoyle<\/strong><\/a><span class=\"jobinesmall\"><i class=\"visible-desktop\">, Managing Director<\/i>, Marketing Signals<\/span><\/span>\r\n\t\t\t<\/p>\t\t\t\t\t\t\r\n\t\t\t<p class=\"room\">Room: Saal 4<\/p>\r\n\t\t\t<p class=\"focus\">Focus: tba<\/p>\r\n\t\t\t<p class=\"level\">Level: tba<\/p>\r\n\t\t\t<p class=\"tags\">\r\n\t\t\t\r\n\t\t\t<span>All<\/span><span>SEO<\/span><span>Inhouse<\/span><span>Agency<\/span><span>Tactical \/ Hands On<\/span>\t\r\n\t\t\t<\/p>\r\n\t\t<\/div>\t\r\n\t<\/div>\t\r\n\t<!-- PANEL END -->\r\n\t\t\t\t\r\n<\/div>\r\n<!-- SESSIONS END -->\r\n\r\n\r\n<!-- BREAK START -->\r\n<div class=\"sessions span12\">\r\n\t<div class=\"time span12\" id=\"2-1645\">\r\n\t\t<div class=\"inhalt\">\r\n\t\t\t\r\n\t\t\t4.45 pm\r\n\t\t<\/div><!-- \/.inhalt -->\r\n\t<\/div><!-- \/.time -->\r\n\t\r\n\t<div class=\"break span12\" id=\"p2034\">\r\n\t\t<div class=\"inhalt\">\r\n\t\t\t\r\n\t\t\tSession Change\r\n\t\t<\/div><!-- \/.inhalt -->\r\n\t<\/div><!-- \/.time -->\r\n<\/div><!-- \/.sessions -->\r\n<!-- BREAK END -->\r\n\r\n\r\n<!-- SESSIONS START -->\r\n<div class=\"sessions span12\">\r\n\t<div class=\"time span12\" id=\"2-1650\">\r\n\t\t<div class=\"inhalt\">\r\n\t\t\t\r\n\t\t\t4.50 pm\r\n\t\t<\/div>\r\n\t<\/div>\r\n\t\r\n\t<!-- PANEL START -->\r\n\t<div class=\"panel span204\" id=\"p2035\">\r\n\t\t<div class=\"inhalt\">\r\n\t\t\t<!--p class=\"extra\">[expopluslink]<\/p-->\r\n\t\t\t<p class=\"track\">Panel 1<br \/>SMX Inhouse\r\n\t\t\t<img src=\"https:\/\/smxmuenchen.de\/wp-content\/uploads\/2013\/12\/DE.png\" alt=\"Sessions are held in German\" title=\"Sessions are held in in German\" width=\"20\" \/>\r\n\t\t\t<\/p>\r\n\t\t\t<h3 class=\"title\"><a href=\"\/muenchen2014\/tag-2\/#p2035\">Ihr gutes Recht @SMX M\u00fcnchen<\/a><\/h3>\r\n\t\t\t<p class=\"description\">\r\nUnser Rechtsexperte Dr. Martin Schirmbacher bearbeitet mit Ihnen ein Thema und Sie entscheiden welches. Wann die Abstimmung \u00fcber Facebook stattfindet erfahren Sie in unserem Newsletter und auf unserer Facebokseite.\r\n\t\t\t<\/p>\r\n\t\t\t<p class=\"speaker\">\r\n\t\t\t<span class=\"Speaker\"><a href=\"\/en\/muenchen2014\/referenten\/#148\" class=\"smallSpeakerLink\"><img class=\"small_speaker_image\" id=\"speaker_148\" src=\"https:\/\/stuff.risingmedia.eu\/images\/speaker\/148.jpeg?d=1752565090\" align=\"left\" height=\"20\" width=\"20\" border=\"0\" \/><\/a><a href=\"\/en\/muenchen2014\/referenten\/#148\" class=\"smallSpeakerLink\"><strong>Dr. Martin Schirmbacher<\/strong><\/a><span class=\"jobinesmall\"><i class=\"visible-desktop\">, Specialist Lawyer for IT Law<\/i>, H\u00c4RTING Rechtsanw\u00e4lte<\/span><\/span>\r\n\t\t\t<\/p>\t\t\t\t\t\t\r\n\t\t\t<p class=\"room\">Room: Saal 2 <\/p>\r\n\t\t\t<p class=\"focus\">Focus: tba<\/p>\r\n\t\t\t<p class=\"level\">Level: tba<\/p>\r\n\t\t\t<p class=\"tags\">\r\n\t\t\t\r\n\t\t\t\r\n\t\t\t<\/p>\r\n\t\t<\/div>\t\r\n\t<\/div>\t\r\n\t<!-- PANEL END -->\r\n\r\n\t<!-- PANEL START -->\r\n\t<div class=\"panel span204\" id=\"p2036\">\r\n\t\t<div class=\"inhalt\">\r\n\t\t\t<!--p class=\"extra\">[expopluslink]<\/p-->\r\n\t\t\t<p class=\"track\">Panel 2<br \/>Semantic \/ Tech\r\n\t\t\t<img src=\"https:\/\/smxmuenchen.de\/wp-content\/uploads\/2013\/12\/DE.png\" alt=\"Sessions are held in German\" title=\"Sessions are held in in German\" width=\"20\" \/>\r\n\t\t\t<\/p>\r\n\t\t\t<h3 class=\"title\"><a href=\"\/muenchen2014\/tag-2\/#p2036\">Informationsarchitektur &#038; Interne Verlinkung: 10 Dos und Don\u2018ts<\/a><\/h3>\r\n\t\t\t<p class=\"description\">\r\nEine sinnvolle interne Verlinkung hat einen gro\u00dfen Einfluss auf Crawling und das  Ranking Ihrer Website. Wieviele Links bekommen Sie von Aussen und wie verteilen Sie diese Linkkraft innerhalb der Seite sinnvoll weiter? Haben Sie ein Weiterleitungsmanagement und mit welchen Werkzeigen k\u00f6nnen Sie feststellen ob wichtige Seiten die Linkaufmerksamkeit bekommen, die Sie verdienen? In dieser Session zeigen wir Ihnen, welche Taktiken erfolgsversprechend sind und mit welchen Tools Sie dieses untersuchen k\u00f6nnen.\r\n\t\t\t<\/p>\r\n\t\t\t<p class=\"speaker\">\r\n<span class=\"Speaker\"><a href=\"\/en\/muenchen2014\/referenten\/#287\" class=\"smallSpeakerLink\"><img class=\"small_speaker_image\" id=\"speaker_287\" src=\"https:\/\/stuff.risingmedia.eu\/images\/speaker\/287.jpg?d=1642001491\" align=\"left\" height=\"20\" width=\"20\" border=\"0\" \/><\/a><a href=\"\/en\/muenchen2014\/referenten\/#287\" class=\"smallSpeakerLink\"><strong>Bastian Grimm<\/strong><\/a><span class=\"jobinesmall\"><i class=\"visible-desktop\">, CEO & Co-founder<\/i>, Peak Ace AG<\/span><\/span>\r\n<span class=\"Speaker\"><a href=\"\/en\/muenchen2014\/referenten\/#2025\" class=\"smallSpeakerLink\"><img class=\"small_speaker_image\" id=\"speaker_2025\" src=\"https:\/\/stuff.risingmedia.eu\/images\/speaker\/2025.jpg?d=1721224182\" align=\"left\" height=\"20\" width=\"20\" border=\"0\" \/><\/a><a href=\"\/en\/muenchen2014\/referenten\/#2025\" class=\"smallSpeakerLink\"><strong>Klaus Arent<\/strong><\/a><span class=\"jobinesmall\"><i class=\"visible-desktop\"><\/i>, UNITO Versand <\/span><\/span>\r\n\t\t\t<\/p>\t\t\t\t\t\t\r\n\t\t\t<p class=\"room\">Room: Saal 5<\/p>\r\n\t\t\t<p class=\"focus\">Focus: tba<\/p>\r\n\t\t\t<p class=\"level\">Level: tba<\/p>\r\n\t\t\t<p class=\"tags\">\r\n\t\t\t\r\n\t\t\t<span>Advanced<\/span><span>Geek<\/span><span>SEO<\/span><span>Tactical \/ Hands On<\/span>\t\r\n\t\t\t<\/p>\r\n\t\t<\/div>\t\r\n\r\n\t<\/div>\t\r\n\t<!-- PANEL END -->\r\n\t\r\n\t<!-- PANEL START -->\r\n\t<div class=\"panel span204\" id=\"p2037\">\r\n\t\t<div class=\"inhalt\">\r\n\t\t\t<!--p class=\"extra\">[expopluslink]<\/p-->\r\n\t\t\t<p class=\"track\">Panel 3<br \/>Content\r\n\t\t\t<img src=\"https:\/\/smxmuenchen.de\/wp-content\/uploads\/2013\/12\/DE.png\" alt=\"Sessions are held in German\" title=\"Sessions are held in in German\" width=\"20\" \/>\r\n\t\t\t<\/p>\r\n\t\t\t<h3 class=\"title\"><a href=\"\/muenchen2014\/tag-2\/#p2037\">Das SMX Jahr im R\u00fcckblick oder welche Google Neuerungen Sie verpasst haben<\/a><\/h3>\r\n\t\t\t<p class=\"description\">\r\nFlexible Gebotsstrategien, Hashtag Suche auf Google, In Depth Artikel, Google Tag Manager im SEA, \u201enot provided\u201c, Hummingbird und der Knowledge Graph im SEO: Auf dem Laufenden zu bleiben und \u00fcber alle wichtigen \u00c4nderungen ausreichend informiert zu sein, wird immer mehr zu einer Herausforderung. Wir bringen Sie auf den aktuellen Stand und  rekapitulieren die wichtigsten \u00c4nderungen seit der letzten SMX M\u00fcnchen.\r\n\t\t\t<\/p>\r\n\t\t\t<p class=\"speaker\">\r\n<span class=\"Speaker\"><a href=\"\/en\/muenchen2014\/referenten\/#727\" class=\"smallSpeakerLink\"><img class=\"small_speaker_image\" id=\"speaker_727\" src=\"https:\/\/stuff.risingmedia.eu\/images\/speaker\/727.jpg?d=1777289565\" align=\"left\" height=\"20\" width=\"20\" border=\"0\" \/><\/a><a href=\"\/en\/muenchen2014\/referenten\/#727\" class=\"smallSpeakerLink\"><strong>Marc Hoeft<\/strong><\/a><span class=\"jobinesmall\"><i class=\"visible-desktop\">, Director Client Services DACH<\/i>, Marin Software<\/span><\/span>\r\n<span class=\"Speaker\"><a href=\"\/en\/muenchen2014\/referenten\/#176\" class=\"smallSpeakerLink\"><img class=\"small_speaker_image\" id=\"speaker_176\" src=\"https:\/\/stuff.risingmedia.eu\/images\/speaker\/176.jpg?d=1777028845\" align=\"left\" height=\"20\" width=\"20\" border=\"0\" \/><\/a><a href=\"\/en\/muenchen2014\/referenten\/#176\" class=\"smallSpeakerLink\"><strong>Eric Kubitz<\/strong><\/a><span class=\"jobinesmall\"><i class=\"visible-desktop\"><\/i>, CONTENTmanufaktur<\/span><\/span>\r\n\t\t\t<\/p>\t\t\t\t\t\t\r\n\t\t\t<p class=\"room\">Room: Saal 1<\/p>\r\n\t\t\t<p class=\"focus\">Focus: tba<\/p>\r\n\t\t\t<p class=\"level\">Level: tba<\/p>\r\n\t\t\t<p class=\"tags\">\r\n\t\t\t\r\n\t\t\t<span>All<\/span><span>SEA<\/span><span>SEO<\/span><span>Inhouse<\/span><span>Agency<\/span><span>Strategic<\/span>\t\r\n\t\t\t<\/p>\r\n\t\t<\/div>\t\r\n\t<\/div>\t\r\n\t<!-- PANEL END -->\r\n\t\r\n\t<!-- PANEL START -->\r\n\t<div class=\"panel span204\" id=\"p2038\">\r\n\t\t<div class=\"inhalt\">\r\n\t\t\t<!--p class=\"extra\">[expopluslink]<\/p-->\r\n\t\t\t<p class=\"track\">&nbsp;<br \/>&nbsp;<\/p>\r\n\t\t\t<h3 class=\"title\"><em>keine Session<\/em><\/h3>\r\n\t\t\t<p class=\"description\">\r\n\t\t\t<\/p>\r\n\t\t\t<p class=\"speaker\">\r\n\t\t\t<\/p>\t\t\t\t\t\t\r\n\t\t\t<p class=\"room\"><\/p>\r\n\t\t\t<p class=\"focus\">Focus: tba<\/p>\r\n\t\t\t<p class=\"level\">Level: tba<\/p>\r\n\t\t\t<p class=\"tags\"><\/p>\r\n\t\t<\/div>\t\r\n\t<\/div>\t\r\n\t<!-- PANEL END -->\r\n\t\r\n\t<!-- PANEL START -->\r\n\t<div class=\"panel span204\" id=\"p2039\">\r\n\t\t<div class=\"inhalt\">\r\n\t\t\t<!--p class=\"extra\">[expopluslink]<\/p-->\r\n\t\t\t<p class=\"track\">Panel 5<br \/>Specials\r\n\t\t\t<img src=\"https:\/\/smxmuenchen.de\/wp-content\/uploads\/2013\/12\/DE.png\" alt=\"Sessions are held in German\" title=\"Sessions are held in in German\" width=\"20\" \/>\r\n\t\t\t<\/p>\r\n\t\t\t<h3 class=\"title\"><a href=\"\/muenchen2014\/tag-2\/#p2039\">Google &#038; Bing Keyword Tools: The Next Generation<\/a><\/h3>\r\n\t\t\t<p class=\"description\">\r\nGoogle und Bing haben ihr Keyword Research Tools verbessert &#8211; sie sind schneller, einfacher in der Nutzung und letztendlich sehr viel effektiver f\u00fcr ihre Suchmarketing Kampagnen. In dieser Session steigen wir zum Abschlu\u00df noch einmal in die Tiefe und besprechen den Google Keyword Planner und stellen Ihnen auch das Bing Ads Intelligence Excel add-in vor.\r\n\t\t\t<\/p>\r\n\t\t\t<p class=\"speaker\">\r\n<span class=\"Speaker\"><a href=\"\/en\/muenchen2014\/referenten\/#517\" class=\"smallSpeakerLink\"><img class=\"small_speaker_image\" id=\"speaker_517\" src=\"https:\/\/stuff.risingmedia.eu\/images\/speaker\/517.jpg?d=1681396449\" align=\"left\" height=\"20\" width=\"20\" border=\"0\" \/><\/a><a href=\"\/en\/muenchen2014\/referenten\/#517\" class=\"smallSpeakerLink\"><strong>Sebastian Grebasch<\/strong><\/a><span class=\"jobinesmall\"><i class=\"visible-desktop\">, Mobile Growth Lead at Google<\/i>, Google<\/span><\/span>\r\n<span class=\"Speaker\"><a href=\"\/en\/muenchen2014\/referenten\/#1440\" class=\"smallSpeakerLink\"><img class=\"small_speaker_image\" id=\"speaker_1440\" src=\"https:\/\/stuff.risingmedia.eu\/images\/speaker\/1440.jpeg?d=1692178052\" align=\"left\" height=\"20\" width=\"20\" border=\"0\" \/><\/a><a href=\"\/en\/muenchen2014\/referenten\/#1440\" class=\"smallSpeakerLink\"><strong>Florian Stelzner<\/strong><\/a><span class=\"jobinesmall\"><i class=\"visible-desktop\">, Managing Partner<\/i>, Wingmen Online Marketing<\/span><\/span>\r\n\t\t\t<\/p>\t\t\t\t\t\t\r\n\t\t\t<p class=\"room\">Room: Saal 4<\/p>\r\n\t\t\t<p class=\"focus\">Focus: tba<\/p>\r\n\t\t\t<p class=\"level\">Level: tba<\/p>\r\n\t\t\t<p class=\"tags\">\r\n\t\t\t\r\n\t\t\t<span>Advanced<\/span><span>SEA<\/span><span>Inhouse<\/span><span>Agency<\/span><span>Tactical \/ Hands On<\/span>\t\r\n\t\t\t<\/p>\t\t\r\n\t\t\t<\/div>\t\r\n\t<\/div>\t\r\n\t<!-- PANEL END -->\r\n\t\t\t\t\r\n<\/div>\r\n<!-- SESSIONS END -->\r\n\r\n\r\n<!-- BREAK START -->\r\n<div class=\"sessions span12\">\r\n\t<div class=\"time span12\" id=\"2-1645\">\r\n\t\t<div class=\"inhalt\">\r\n\t\t\t\r\n\t\t\t5.30 pm\r\n\t\t<\/div><!-- \/.inhalt -->\r\n\t<\/div><!-- \/.time -->\r\n\t\r\n\t<div class=\"break span12\" id=\"p2034\">\r\n\t\t<div class=\"inhalt\">\r\n\t\t\t\r\n\t\t\tSession Change\r\n\t\t<\/div><!-- \/.inhalt -->\r\n\t<\/div><!-- \/.time -->\r\n<\/div><!-- \/.sessions -->\r\n<!-- BREAK END -->\r\n\r\n\r\n<!-- KEYNOTE START -->\r\n<div class=\"sessions span12\">\r\n\r\n\t<div class=\"time span12\" id=\"2-1730\">\r\n\t\t<div class=\"inhalt\">\r\n\t\t\t\r\n\t\t\t5.35 pm\r\n\t\t<\/div><!-- \/.inhalt -->\r\n\t<\/div><!-- \/.time -->\r\n\t\r\n\t<div class=\"keynote span12\" id=\"p2040\">\r\n\t\t<div class=\"inhalt\">\r\n\t\t\t<p class=\"extra\">[expopluslink]<\/p>\r\n\t\t\t<p class=\"track\">Abschlu\u00dfsession\r\n\t\t\t<img src=\"https:\/\/smxmuenchen.de\/wp-content\/uploads\/2013\/12\/DE.png\" alt=\"Sessions are held in German\" title=\"Sessions are held in in German\" width=\"20\" \/>\r\n\t\t\t<\/p>\r\n\t\t\t<h3 class=\"title\"><a href=\"\/muenchen2014\/tag-2\/#p2040\">Priorisierung Ihrer Suchmarketing Aktivit\u00e4ten &#8211; die Moderatoren fassen zusammen!<\/a><\/h3>\r\n\t\t\t<p class=\"description\">\r\nWie war es dieses Jahr auf der SMX? Super! Viele neue Taktiken und Techniken gelernt und jetzt geht es an die Umsetzung. Zur\u00fcck im B\u00fcro kommt die eigentliche Herausforderung f\u00fcr Sie, die Teilnehmer\u2026 wie und wo sollen Sie anfangen? Welche Projekte versprechen den gr\u00f6\u00dften Einflu\u00df auf den Erfolg? Welche sind einfach zu implementieren und versprechen schnelle Resultate? Und welches sind komplexeren Aufgaben, die langfristige Ergebnisse liefern? Unsere SMX Moderatoren fassen zwei Tage volles Programm f\u00fcr Sie in dieser Abschlu\u00dfsession zusammen. \r\n\t\t\t<\/p>\r\n\t\t\t<p class=\"speaker\">\r\n<span class=\"Speaker\"><a href=\"\/en\/muenchen2014\/referenten\/#17\" class=\"smallSpeakerLink\"><img class=\"small_speaker_image\" id=\"speaker_17\" src=\"https:\/\/stuff.risingmedia.eu\/images\/speaker\/17.jpeg?d=1565183538\" align=\"left\" height=\"20\" width=\"20\" border=\"0\" \/><\/a><a href=\"\/en\/muenchen2014\/referenten\/#17\" class=\"smallSpeakerLink\"><strong>Alexander Holl<\/strong><\/a><span class=\"jobinesmall\"><i class=\"visible-desktop\">, CEO<\/i>, 121WATT<\/span><\/span>\r\n<span class=\"Speaker\"><a href=\"\/en\/muenchen2014\/referenten\/#573\" class=\"smallSpeakerLink\"><img class=\"small_speaker_image\" id=\"speaker_573\" src=\"https:\/\/stuff.risingmedia.eu\/images\/speaker\/573.jpeg?d=1700475019\" align=\"left\" height=\"20\" width=\"20\" border=\"0\" \/><\/a><a href=\"\/en\/muenchen2014\/referenten\/#573\" class=\"smallSpeakerLink\"><strong>Michael Praetorius<\/strong><\/a><span class=\"jobinesmall\"><i class=\"visible-desktop\">, CEO<\/i>, Praetorius GmbH<\/span><\/span>\r\n<span class=\"Speaker\"><a href=\"\/en\/muenchen2014\/referenten\/#288\" class=\"smallSpeakerLink\"><img class=\"small_speaker_image\" id=\"speaker_288\" src=\"https:\/\/stuff.risingmedia.eu\/images\/speaker\/288.jpg?d=1454274929\" align=\"left\" height=\"20\" width=\"20\" border=\"0\" \/><\/a><a href=\"\/en\/muenchen2014\/referenten\/#288\" class=\"smallSpeakerLink\"><strong>Philipp von St\u00fclpnagel<\/strong><\/a><span class=\"jobinesmall\"><i class=\"visible-desktop\"><\/i>, Refined Labs<\/span><\/span>\r\n<span class=\"Speaker\"><a href=\"\/en\/muenchen2014\/referenten\/#1713\" class=\"smallSpeakerLink\"><img class=\"small_speaker_image\" id=\"speaker_1713\" src=\"https:\/\/stuff.risingmedia.eu\/images\/speaker\/1713.jpg?d=1777296265\" align=\"left\" height=\"20\" width=\"20\" border=\"0\" \/><\/a><a href=\"\/en\/muenchen2014\/referenten\/#1713\" class=\"smallSpeakerLink\"><strong>Patrick C. Price<\/strong><\/a><span class=\"jobinesmall\"><i class=\"visible-desktop\">, Chairman <\/i>, BlueGlass EMEA<\/span><\/span>\r\n<span class=\"Speaker\"><a href=\"\/en\/muenchen2014\/referenten\/#177\" class=\"smallSpeakerLink\"><img class=\"small_speaker_image\" id=\"speaker_177\" src=\"https:\/\/stuff.risingmedia.eu\/images\/speaker\/177.jpg?d=1777310171\" align=\"left\" height=\"20\" width=\"20\" border=\"0\" \/><\/a><a href=\"\/en\/muenchen2014\/referenten\/#177\" class=\"smallSpeakerLink\"><strong>Tim Cole<\/strong><\/a><span class=\"jobinesmall\"><i class=\"visible-desktop\"><\/i><\/span><\/span>\r\n\t\t\t<\/p>\r\n\t\t\t<p class=\"room\">Room: Saal 1<\/p>\r\n\t\t\t<p class=\"focus\">Focus: tba<\/p>\r\n\t\t\t<p class=\"level\">Level: tba<\/p>\r\n\t\t\t<p class=\"tags\">\r\n\r\n<span>All<\/span><span>SEO<\/span><span>SEA<\/span><span>Social<\/span><span>Local Mobile<\/span><span>Business<\/span><span>Inhouse<\/span><span>Strategic<\/span><span>Tactical \/ Hands On<\/span>\r\n<\/p>\r\n\t\t<\/div><!-- \/.inhalt -->\r\n\t<\/div><!-- \/.time -->\r\n<\/div><!-- \/.sessions -->\r\n<!-- KEYNOTE END -->\r\n\r\n\r\n<!-- BREAK START -->\r\n<div class=\"sessions span12\">\r\n\t<div class=\"time span12\" id=\"2-1815\">\r\n\t\t<div class=\"inhalt\">\r\n\t\t\t\r\n\t\t\t6.15 pm\r\n\t\t<\/div><!-- \/.inhalt -->\r\n\t<\/div><!-- \/.time -->\r\n\t\r\n\t<div class=\"break span12\" id=\"p2041\">\r\n\t\t<div class=\"inhalt\">\r\n\t\t\t\r\n\t\t\tEnd of the SMX Munich 2014\r\n\t\t<\/div><!-- \/.inhalt -->\r\n\t<\/div><!-- \/.time -->\r\n<\/div><!-- \/.sessions -->\r\n<!-- BREAK END -->\r\n\r\n\r\n<\/div><!-- \/.agendaOvResponsiv -->\r\n\r\n<div style=\"clear: both;\"><\/div>\r\n\r\n<\/div>\r\n\r\n<p>\r\n\r\n\r\n\r\n<img src=\"https:\/\/smxmuenchen.de\/wp-content\/uploads\/2013\/12\/GB.png\" alt=\"Sessions are partially or completely in English.\" width=\"20\"\/> Sessions are partially or completely in English.<br \/>\r\n\r\n<img src=\"https:\/\/smxmuenchen.de\/wp-content\/uploads\/2013\/12\/GBDE.png\" alt=\"Sessions are partially held in English or partially in German\" title=\"Sessions are partially held in English or partially in German\" width=\"20\" \/> Sessions are partially held in English or partially in German<br \/>\r\n\r\n<img src=\"https:\/\/smxmuenchen.de\/wp-content\/themes\/SMX-Theme\/img\/flags\/DE.png\" alt=\"Sessions are partially or completely in German.\" width=\"20\"\/> Sessions are partially or completely in German.\r\n\r\n<p>\r\n\r\n<hr \/>\r\n\r\n\r\n\r\n\r\n<ul class=\"nav nav-pills\">\r\n  <li class=\"disabled\"><a href=\"https:\/\/smxmuenchen.de\/en\/muenchen2014\/programm\/\">Agenda Overview<\/a><\/li>\r\n  <li class=\"\"><a href=\"https:\/\/smxmuenchen.de\/en\/muenchen2014\/tag-1\/\">All English Sessions &#8211; Day 1<\/a><\/li> \r\n  <li class=\"\"><a href=\"https:\/\/smxmuenchen.de\/en\/muenchen2014\/tag-2\/\">All English Sessions &#8211; Day 2<\/a><\/li>\r\n  <li class=\"\"><a href=\"https:\/\/smxmuenchen.de\/en\/muenchen2014\/workshops\/\">Workshops<\/a><\/li>\r\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>Agenda Overview SMX MunichMarch 25-26, 2014 \u2013 ICM \u2013 International Congress Center Munich Agenda Overview All English Sessions &#8211; Day 1 All English Sessions &#8211; Day 2 Workshops Day 1 \u2013 Tuesday, March 25, 2014 8.00 am Registration \/ Welcome Coffee 9.00 am [expopluslink] Opening and Keynote with Rand Fishkin: <a class=\"\" href=\"https:\/\/smxmuenchen.risingmedia.eu\/en\/muenchen2014\/programm\/\">&hellip;&nbsp;Read More<\/a><\/p>\n","protected":false},"author":10,"featured_media":0,"parent":6674,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-withoutsidebar.php","meta":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/smxmuenchen.risingmedia.eu\/en\/wp-json\/wp\/v2\/pages\/6741"}],"collection":[{"href":"https:\/\/smxmuenchen.risingmedia.eu\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/smxmuenchen.risingmedia.eu\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/smxmuenchen.risingmedia.eu\/en\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/smxmuenchen.risingmedia.eu\/en\/wp-json\/wp\/v2\/comments?post=6741"}],"version-history":[{"count":361,"href":"https:\/\/smxmuenchen.risingmedia.eu\/en\/wp-json\/wp\/v2\/pages\/6741\/revisions"}],"predecessor-version":[{"id":14109,"href":"https:\/\/smxmuenchen.risingmedia.eu\/en\/wp-json\/wp\/v2\/pages\/6741\/revisions\/14109"}],"up":[{"embeddable":true,"href":"https:\/\/smxmuenchen.risingmedia.eu\/en\/wp-json\/wp\/v2\/pages\/6674"}],"wp:attachment":[{"href":"https:\/\/smxmuenchen.risingmedia.eu\/en\/wp-json\/wp\/v2\/media?parent=6741"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}