March 17-18, 2015 \u2013 ICM \u2013 International Congress Center Munich<\/h2>\n
\n
- \n
- Agenda Overview<\/a><\/li>\n
- Day 1<\/a><\/li>\n
- Day 2<\/a><\/li>\n
- Inhouse SEO Meeting<\/a><\/li>\n
- Workshops<\/a><\/li>\n
- SEMY Awards Gala<\/a><\/li>\n
- Party<\/a><\/li>\n<\/ul>\n<\/hr>\n
<\/p>\n
<\/span> Download Full Agenda as a PDF file<\/b><\/a><\/p>\n<\/div>\nDay 1 – Tuesday – 17 March, 2015<\/h2>\n
\n\n8.00 am<\/div>\n<\/div>\n
<\/p>\n
\n\n\nRegistration and Coffee<\/p>\n<\/div>\n
<\/div>\n
<\/div>\n
<\/p>\n
<\/div>\n<\/div>\n\n\n9.00 am<\/div>\n<\/div>\n
<\/p>\n
\n\n![\"Sessions](\"https:\/\/smxmuenchen.de\/wp-content\/plugins\/risingmedia_api\/images\/flags\/uk.png\" "\\"Sessions")
<\/p>\n![](\"https:\/\/smxmuenchen.de\/wp-content\/themes\/SMX-Theme-2015\/img\/expo-pass.png\")
<\/a><\/div>\n<\/p>\n
Room: Saal 01<\/div>\n<\/p>\n
Opening and Keynote:<\/p>\n
<\/p>\n
Being Signal Amidst the Noise<\/p>\n
Success in search, and for that matter, in every earned marketing channel (social, content, email, word-of-mouth, et al) is harder than ever because, for the first time, a true majority of businesses are investing in all of these. As saturation hits and consumer attention is even more challenging to come by, what can we do to be the source people listen to rather than the one they all ignore. In this presentation, Rand will cover the quiet shifts in behavior from search engines, social networks, and web users themselves that are forcing us to change, alongside a plethora of tactics and examples of how to be the signal amidst the noise.<\/div>\n<\/p>\n
Moderator:<\/span><\/p>\n![](\"https:\/\/stuff.risingmedia.eu\/images\/speaker\/17.jpeg?d=1565183538\")
<\/a> Alexander Holl<\/strong><\/a>, CEO, 121WATT<\/span><\/p>\n<\/div>\n
<\/p>\n
Speaker: <\/span><\/p>\n![](\"https:\/\/stuff.risingmedia.eu\/images\/speaker\/149.jpg?d=1552063287\")
<\/a> Rand Fishkin<\/strong><\/a>, Founder, SparkToro<\/span><\/p>\n<\/div>\n
<\/p>\n
<\/div>\n<\/div>\n
<\/div>\n
<\/div>\n
<\/p>\n
<\/div>\n<\/div>\n\n\n10.00 am<\/div>\n<\/div>\n
<\/p>\n
\n\n\nCoffee Break<\/p>\n<\/div>\n
<\/div>\n
<\/div>\n
<\/p>\n
<\/div>\n<\/div>\n\n\n10.30 am<\/div>\n<\/div>\n
<\/p>\n
\n\n![\"Sessions](\"https:\/\/smxmuenchen.de\/wp-content\/plugins\/risingmedia_api\/images\/flags\/de.png?d=1\" "\\"Sessions")
<\/p>\nRoom: Saal 04<\/div>\nBootcamp
Double Session:<\/p>\n(10.30 am – 11.00 am)<\/p>\n
<\/p>\n
Keyword Research For Search Success<\/p>\n
The first step to any successful marketing campaign is to know your message. With search marketing that means understanding the search terms being used by your target audience. And though it sounds obvious, it helps to actually use those words in your web pages!<\/div>\n<\/p>\n
Moderator:<\/span><\/p>\n![](\"https:\/\/stuff.risingmedia.eu\/images\/speaker\/288.jpg?d=1454274929\")
<\/a> Philipp von St\u00fclpnagel<\/strong><\/a>, Refined Labs<\/span><\/p>\n<\/div>\n
<\/p>\n
Speaker: <\/span><\/p>\n![](\"https:\/\/1-risingmedia.com\/speaker\/Frank_Hohenleitner.jpg?d=1454274929\")
<\/a> Frank Hohenleitner<\/strong><\/a>, Director Consulting, Catbird Seat GmbH<\/span><\/p>\n<\/div>\n
<\/p>\n
<\/p>\n(11.00 am – 11.30 am)<\/p>\n
<\/p>\n
Copywriting For Search Success<\/p>\n
This session covers the importance of textual content to search engines and how with some forethought, you can create HTML title tags and body copy that works to generate search traffic \u2013 and also pleases your human visitors.<\/div>\n<\/p>\n
Moderator:<\/span><\/p>\n<\/a> Philipp von St\u00fclpnagel<\/strong><\/a>, Refined Labs<\/span><\/p>\n<\/div>\n
Speaker: <\/span><\/div>\n<\/p>\n
![](\"https:\/\/1-risingmedia.com\/speaker\/Stephanie_Ludermann.jpg?d=1454274930\")
<\/a> Stephanie Ludermann<\/strong><\/a>, Owner, Wortalarm.de<\/span><\/p>\n<\/div>\n
<\/div>\n
<\/div>\n
<\/p>\n
\n<\/p>\nRoom: Saal 01<\/div>\nSEO Track<\/p>\n
<\/p>\n
SEO = Search Experience Optimization<\/p>\n
Google retooled its search engine a while ago, introducing \u201cHummingbird\u201d that moves beyond keyword search and into \u201centity search.\u201d SEO as we used to know does not exist any more. Today you can only be at the top of the search results if you have it all: relevant content, a good product, user-friendly architecture.. in short a good holistic search experience. In this session you will learn what really matters if you want to be a successful Search Experience Optimizer.<\/div>\n<\/p>\n
Moderator:<\/span><\/p>\n![](\"https:\/\/stuff.risingmedia.eu\/images\/speaker\/3430.jpg?d=1597326101\")
<\/a> Tobias Fox<\/strong><\/a>, Strategieberater & Google Expert, VERDURE Medienteam GmbH<\/span><\/p>\n<\/div>\n
<\/p>\n
Speaker: <\/span><\/p>\n![](\"https:\/\/stuff.risingmedia.eu\/images\/speaker\/200.jpg?d=1612428339\")
<\/a> Marcus Tober<\/strong><\/a>, Founder and Chief Evangelist, Searchmetrics GmbH<\/span><\/p>\n<\/p>\n
![](\"https:\/\/stuff.risingmedia.eu\/images\/speaker\/3509.jpg?d=1455019655\")
<\/a> Raj Nijjer<\/strong><\/a>, VP Partner Community and Services, Yext<\/span><\/p>\n<\/div>\n
<\/p>\n
<\/div>\n<\/div>\n
<\/div>\n
<\/p>\n
\n<\/p>\nRoom: Saal 05<\/div>\nSEA Track<\/p>\n
<\/p>\n
Google Shopping<\/p>\n
High CTRs, high Conversion Rates, CPCs relatively low, hence a good ROI.. that\u2018s Google Shopping. For some shop owners up to 80% of their revenue is via Google Shopping and lots has happened since the last SMX. Enough reasons to dedicate a session to Google Shopping: data feed optimization, campaign development and structure, bid management, daily management (i.e. special events), market analysis.. come up to date on how to use Google Shopping most effectively for your shop.<\/div>\n<\/p>\n
Moderator:<\/span><\/p>\n![](\"https:\/\/stuff.risingmedia.eu\/images\/speaker\/179.jpg?d=1482309918\")
<\/a> Harald R. Fortmann<\/strong><\/a>, D-Level GmbH<\/span><\/p>\n<\/div>\n
<\/p>\n
Speaker: <\/span><\/p>\n![](\"https:\/\/stuff.risingmedia.eu\/images\/speaker\/157.jpg?d=1567424011\")
<\/a> Oliver Zenglein<\/strong><\/a>, CEO, SEM Boutique<\/span><\/p>\n<\/div>\n
<\/p>\n
<\/div>\n<\/div>\n
<\/div>\n
<\/p>\n
\n<\/p>\nRoom: Saal 13a \/ 1.OG<\/div>\nTrack 4 – Analytics & Data<\/p>\n
<\/p>\n
How to Avoid Ready-Fire-Aim Marketing:\u00a0Creating a Meaningful Measurement Strategy<\/p>\n
Measure twice, cut once. While that is the golden rule of carpentry, the same can\u2019t be said for most online marketing programs. The truth is that unless you set forth a sound measurement strategy before launching your marketing campaigns, you will have trouble effectively analyzing your results. Without effective measurement, endless amounts time and money will be wasted. This happens every day in the online marketing world, but by following these simple frameworks, you can tailor your online campaigns toward the one thing that matters: results.<\/div>\n<\/p>\n
Moderator:<\/span><\/p>\n<\/a> Alexander Holl<\/strong><\/a>, CEO, 121WATT<\/span><\/p>\n<\/div>\n
<\/p>\n
Speaker: <\/span><\/p>\n![](\"https:\/\/1-risingmedia.com\/speaker\/Jeff_Sauer.jpg?d=1454274930\")
<\/a> Jeff Sauer<\/strong><\/a>, Founder and Lead Instructor, Jeffalytics<\/span><\/p>\n<\/div>\n
<\/p>\n
<\/div>\n<\/div>\n
<\/div>\n
<\/p>\n
\n<\/p>\nRoom: Saal 13b \/ 1.OG<\/div>\nSoLoMo Track<\/p>\n
<\/p>\n
Reacting To Real-Time Events: Being On-Point For Mass Appeal<\/p>\n
Power out? No Problem. This tweet by the US cookie brand Oreo received 14.000 retweets during the SuperBowls. Social media enables \u201cReal Time Marketing Moments,\u201d and brands are mustering resources to participate in the conversation during high-profile sporting and media events. Some RTM Moments are one-hit wonders; some are egg-on-the-face blunders. But with adequate forethought, RTM Moments can deliver brand engagements that are timely, on-message, culturally relevant and memorable. In this session you\u2019ll learn how social teams inside large brands and the agencies that support them plan for RTM Moments, glean insight in real-time, and respond swiftly with appropriate and results-delivering messaging.<\/div>\n<\/p>\n
Moderator:<\/span><\/p>\n![](\"https:\/\/stuff.risingmedia.eu\/images\/speaker\/575.jpg?d=1552063866\")
<\/a> Timon Hartung<\/strong><\/a>, CEO, apexmedia.de<\/span><\/p>\n<\/div>\n
<\/p>\n
Speaker: <\/span><\/p>\n![](\"https:\/\/stuff.risingmedia.eu\/images\/speaker\/108.jpg?d=1494491485\")
<\/a> Robert Seeger<\/strong><\/a>, CO-Founder and President, FMX World<\/span><\/p>\n<\/div>\n
<\/p>\n
<\/div>\n<\/div>\n
<\/div>\n
<\/p>\n
\n\nno Session<\/p>\n
<\/div>\n<\/div>\n
<\/div>\n
<\/div>\n
<\/p>\n
<\/div>\n<\/div>\n\n\n11.30 am<\/div>\n<\/div>\n
<\/p>\n
\n\n\nSession Change<\/p>\n<\/div>\n
<\/div>\n
<\/div>\n
<\/p>\n
<\/div>\n<\/div>\n\n\n11.35 am<\/div>\n<\/div>\n
<\/p>\n
\n\n<\/p>\nRoom: Saal 04<\/div>\nBootcamp<\/p>\n
<\/p>\n
Search Engine Friendly Design (SEFD)<\/p>\n
“I\u2019m not designing my site for search engines,” is a common designer objection to SEO suggestions. The reality, however, is that search engines are the starting point for most internet users, and if your site is difficult for Google, Bing or other engines to “read”, it\u2019s never going to work for your human visitors either. Attend this session and learn how to create search engine friendly sites that are equally appealing to human visitors.<\/div>\n<\/p>\n
Moderator:<\/span><\/p>\n<\/a> Philipp von St\u00fclpnagel<\/strong><\/a>, Refined Labs<\/span><\/p>\n<\/div>\n
<\/p>\n
Speaker: <\/span><\/p>\n![](\"https:\/\/stuff.risingmedia.eu\/images\/speaker\/702.jpg?d=1575963791\")
<\/a> Kai Spriestersbach<\/strong><\/a>, Online Strategy Consultant \/ Partner, eology<\/span><\/p>\n<\/div>\n
<\/p>\n
<\/div>\n<\/div>\n
<\/div>\n
<\/p>\n
\n<\/p>\nRoom: Saal 01<\/div>\nSEO Track<\/p>\n
<\/p>\n
Competitive Research For SEO<\/p>\n
Your competitors have top rankings in search results for some of your prime keywords? So how did they do it? Savvy SEOs know how to analyze and understand the strategies of the competition, and then use that knowledge to rev up their own efforts to achieve even greater visibility and reach. During this session our experts will show you tools and tactics and beyond to mine valuable competitive insights, and how to use that knowledge to maximize your own SEO strategies.<\/div>\n<\/p>\n
Moderator:<\/span><\/p>\n<\/a> Tobias Fox<\/strong><\/a>, Strategieberater & Google Expert, VERDURE Medienteam GmbH<\/span><\/p>\n<\/div>\n
<\/p>\n
Speaker: <\/span><\/p>\n![](\"https:\/\/stuff.risingmedia.eu\/images\/speaker\/705.jpg?d=1553631005\")
<\/a> Gero Wenderholm<\/strong><\/a>, Online Marketing Expert, Wenderholm.de<\/span><\/p>\n<\/p>\n
![](\"https:\/\/stuff.risingmedia.eu\/images\/speaker\/3405.jpg?d=1552058974\")
<\/a> Philipp Kl\u00f6ckner<\/strong><\/a>, External Search Consultant, Rocket Internet<\/span><\/p>\n<\/div>\n
<\/p>\n
<\/div>\n<\/div>\n
<\/div>\n
<\/p>\n
\n<\/p>\nRoom: Saal 05<\/div>\nSEA Track<\/p>\n
<\/p>\n
AdWords is so much more: API + Scripts for Marketers<\/p>\n
Create and automate delivery of custom reports, alert to issues in your account, connect to external data sources such as your Twitter feed, product inventories, weather forecasts and so much more… this is a glimpse of what you can do with Scripts and APIs. But there are challenges and hurdles. In this session we will show you the capabilities of scripts and APIs, discuss how best to get started, which steps you can do yourself and when it\u2018s best talk to your programmer (and how!)<\/div>\n<\/p>\n
Moderator:<\/span><\/p>\n<\/a> Harald R. Fortmann<\/strong><\/a>, D-Level GmbH<\/span><\/p>\n<\/div>\n
<\/p>\n
Speaker: <\/span><\/p>\n![](\"https:\/\/1-risingmedia.com\/speaker\/Russel_Savage.jpg?d=1454274930\")
<\/a> Russell Savage<\/strong><\/a>, Business Systems Analyst, Elastic Search<\/span><\/p>\n<\/p>\n
![](\"https:\/\/stuff.risingmedia.eu\/images\/speaker\/101.jpg?d=1454274929\")
<\/a> Evert Veldhuijzen<\/strong><\/a>, Managing Partner, The Reach Group GmbH<\/span><\/p>\n<\/div>\n
<\/p>\n
<\/div>\n<\/div>\n
<\/div>\n
<\/p>\n
\n<\/p>\nRoom: Saal 13a \/ 1.OG<\/div>\nAnalytics & Data Track<\/p>\n
<\/p>\n
Be Critical: Going Beyond The Defaults With Google Analytics and GTM<\/p>\n
Google Analytics is a tool designed to be useful for millions of businesses. This means that you will have to do some work in order to make the data you see as relevant as possible. In this session, Simo will show you a number of ways to think outside the box when improving data quality. Techniques such as bounce rate adjustment, form tracking, page view tracking are all scrutinised, and you’ll be inspired to look for methods that answer your business-specific questions in the best possible way.<\/div>\n<\/p>\n
Moderator:<\/span><\/p>\n<\/a> Alexander Holl<\/strong><\/a>, CEO, 121WATT<\/span><\/p>\n<\/div>\n
<\/p>\n
- Day 1<\/a><\/li>\n