{"id":15328,"date":"2022-12-15T15:00:13","date_gmt":"2022-12-15T14:00:13","guid":{"rendered":"https:\/\/smxmuenchen.de\/?p=15328"},"modified":"2022-12-15T15:05:23","modified_gmt":"2022-12-15T14:05:23","slug":"teaser-thought-leadership-content-fuer-seo","status":"publish","type":"post","link":"https:\/\/smxmuenchen.risingmedia.eu\/en\/news\/teaser-thought-leadership-content-fuer-seo\/","title":{"rendered":"Teaser: Thought Leadership Content f\u00fcr SEO"},"content":{"rendered":"<p>Expertise, Autorit\u00e4t, Trust &#8211; das sind die zentralen Qualit\u00e4tskriterien von Google. Aber wie erreicht man das? Indem man Thought Leadership Content entwickelt. Der Schl\u00fcssel zum Erfolg liegt dabei in der Formatentwicklung, wie VordenkerInnen im Markt beweisen. Sie nutzen Websites, Newsletter, Podcasts, YouTube und LinkedIn. Dort entwickeln sie spezifische Formate. Was zeichnet diese Formate inhaltlich aus? Was macht sie so erfolgreich? Und wie zahlt Thought Leadership Content auf SEO ein? Das zeigt Benjamin in dieser Session. Er erkl\u00e4rt an Beispielen, wie Thought Leadership Content funktioniert. Und zeigt, wie man selbst Formate entwickeln und umsetzen kann.<\/p>\n<p>Speaker:<br \/>\nBenjamin O\u2019Daniel, SEO &#038; Content Consultant, Jaeckert &#038; O\u2019Daniel Onlinemarketing<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Expertise, Autorit\u00e4t, Trust &#8211; das sind die zentralen Qualit\u00e4tskriterien von Google. Aber wie erreicht man das? Indem man Thought Leadership Content entwickelt. Der Schl\u00fcssel zum Erfolg liegt dabei in der Formatentwicklung, wie VordenkerInnen im Markt beweisen. Sie nutzen Websites, Newsletter, Podcasts, YouTube und LinkedIn. Dort entwickeln sie spezifische Formate. Was <a class=\"\" href=\"https:\/\/smxmuenchen.risingmedia.eu\/en\/news\/teaser-thought-leadership-content-fuer-seo\/\">&hellip;&nbsp;Read More<\/a><\/p>\n","protected":false},"author":10,"featured_media":15329,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[35,32],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/smxmuenchen.risingmedia.eu\/en\/wp-json\/wp\/v2\/posts\/15328"}],"collection":[{"href":"https:\/\/smxmuenchen.risingmedia.eu\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/smxmuenchen.risingmedia.eu\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/smxmuenchen.risingmedia.eu\/en\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/smxmuenchen.risingmedia.eu\/en\/wp-json\/wp\/v2\/comments?post=15328"}],"version-history":[{"count":1,"href":"https:\/\/smxmuenchen.risingmedia.eu\/en\/wp-json\/wp\/v2\/posts\/15328\/revisions"}],"predecessor-version":[{"id":15330,"href":"https:\/\/smxmuenchen.risingmedia.eu\/en\/wp-json\/wp\/v2\/posts\/15328\/revisions\/15330"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/smxmuenchen.risingmedia.eu\/en\/wp-json\/wp\/v2\/media\/15329"}],"wp:attachment":[{"href":"https:\/\/smxmuenchen.risingmedia.eu\/en\/wp-json\/wp\/v2\/media?parent=15328"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/smxmuenchen.risingmedia.eu\/en\/wp-json\/wp\/v2\/categories?post=15328"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/smxmuenchen.risingmedia.eu\/en\/wp-json\/wp\/v2\/tags?post=15328"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}