RankBrain, neural matching, BERT, MUM are all influencing the way search is understanding and visualising information. How do your pages get greater visibility in search? Beyond understanding how it works for query and content language, this talk tackles how you can influence pages from a technical perspective to leverage not just ranking on the first page for blue links but for different search result types and displays.

Speaker: Nik Ranger, Senior Technical SEO Specialist, Dejan Marketing